{"id":228763,"date":"2025-10-22T13:37:02","date_gmt":"2025-10-22T11:37:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=228763"},"modified":"2025-10-22T17:10:06","modified_gmt":"2025-10-22T15:10:06","slug":"el-creativo-argentino-tony-waissmann-lanza-la-agencia-independiente-52","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228763","title":{"rendered":"El creativo argentino Tony Waissmann lanza la agencia independiente 52\u00a0"},"content":{"rendered":"

El argentino Tony Waissmann, referente en la industria y l\u00edder de Miami del C\u00edrculo Creativo de Estados Unidos, ha creado su propia agencia, 52<\/a>, con oficinas en Miami y Buenos Aires. El nuevo proyecto busca ofrecer un modelo de agencia independiente centrado en la agilidad, la colaboraci\u00f3n y la efectividad creativa.<\/strong><\/p>\n

El nombre 52<\/strong> hace referencia a los valores del deporte \u2014trabajo en equipo, velocidad y constancia\u2014, principios que Waissmann busca trasladar al funcionamiento de la agencia. Su planteamiento pasa por reducir estructuras y procesos<\/strong> para concentrarse en lo esencial: ideas que resuelvan necesidades de negocio<\/strong>.<\/p>\n

\u201cQueremos crear un espacio donde los equipos y los clientes trabajen en el mismo lado de la mesa, con relaciones transparentes y objetivos compartidos\u201d, explica Tony Waissmann. \u201cSabemos qu\u00e9 cosas no funcionan en una agencia y queremos mantenernos lejos de eso\u201d.<\/p>\n

La agencia se rige por el concepto \u201cFewer words, more work<\/em>\u201d<\/strong> (\u00abMenos palabras, m\u00e1s trabajo\u00bb<\/em>), orientado a reducir tiempos de desarrollo y aumentar la productividad. Desde su lanzamiento, 52 se posiciona como una estructura flexible<\/strong>, con capacidad para adaptarse a distintos proyectos y mercados<\/strong>, combinando creatividad, estrategia y ejecuci\u00f3n.<\/p>\n

52<\/strong> nace con esp\u00edritu global<\/strong> y el objetivo de atender tanto a marcas de Latinoam\u00e9rica como de Estados Unidos<\/strong>, con un enfoque de colaboraci\u00f3n transversal<\/strong> entre ambas sedes.<\/p>\n

Con m\u00e1s de 25 a\u00f1os de trayectoria en la industria publicitaria, Tony Waissmann<\/strong> ha ocupado posiciones de liderazgo creativo en agencias como Geometry Argentina (WPP)<\/strong>, HOY by Havas<\/strong> y Republica Havas<\/strong> (Miami), donde ejerci\u00f3 como chief creative officer<\/strong> hasta 2025. A lo largo de su carrera ha trabajado para marcas globales y ha sido reconocido en festivales como Cannes Lions, Clio, Effie, D&AD, El Ojo de Iberoam\u00e9rica y FIAP<\/strong>, adem\u00e1s de figurar en los listados internacionales de los 100 creativos m\u00e1s influyentes del mundo<\/strong> seg\u00fan Creativepool.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con sedes en Miami y Buenos Aires, la nueva agencia 52 nace con un modelo \u00e1gil y colaborativo que busca simplificar procesos y poner la creatividad al servicio del negocio.<\/p>\n","protected":false},"author":30,"featured_media":228764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6497],"tags":[2184,2114,2341],"class_list":["post-228763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam","tag-agencias","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"\nEl creativo Tony Waissmann lanza la agencia independiente 52\u00a0<\/title>\n<meta name=\"description\" content=\"Con sedes en Miami y Buenos Aires, la nueva agencia 52 nace con un modelo \u00e1gil y colaborativo que busca simplificar procesos y poner la creatividad al servicio del negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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