{"id":228707,"date":"2025-10-21T16:58:29","date_gmt":"2025-10-21T14:58:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=228707"},"modified":"2025-10-21T17:28:38","modified_gmt":"2025-10-21T15:28:38","slug":"el-gasto-medio-online-alcanzara-los-485-euros-en-black-friday-y-cyber-monday","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228707","title":{"rendered":"El gasto medio online alcanzar\u00e1 los 485 euros en Black Friday y Cyber Monday"},"content":{"rendered":"<p data-start=\"302\" data-end=\"808\"><strong>Con la llegada de la temporada navide\u00f1a, los consumidores espa\u00f1oles se preparan para dos de las fechas comerciales m\u00e1s importantes del a\u00f1o: Black Friday (28 de noviembre) y Cyber Monday (1 de diciembre). A lo largo de estas campa\u00f1as el ticket medio de las compras online alcanzar\u00e1 los 485 euros, lo que se traduce en un incremento del 6,5% respecto al a\u00f1o anterior.<\/strong><\/p>\n<p data-start=\"302\" data-end=\"808\">Los datos son previsiones del \u201cInforme Black Friday y Cyber Monday 2025\u201d elaborado por <strong data-start=\"632\" data-end=\"646\">Webloyalty<\/strong>, Adem\u00e1s, establece que\u00a0 por primera vez, el <strong data-start=\"838\" data-end=\"889\">Cyber Monday concentrar\u00e1 un mayor peso de gasto<\/strong>, con un ticket medio de <strong data-start=\"914\" data-end=\"927\">300 euros<\/strong>, superando al Black Friday. En conjunto, se espera que el <strong data-start=\"986\" data-end=\"1034\">volumen total de ventas online crezca un 10%<\/strong> frente a 2024, consolidando el auge del canal digital como el espacio preferido por los compradores espa\u00f1oles.<\/p>\n<h3 data-start=\"1149\" data-end=\"1209\"><strong data-start=\"1153\" data-end=\"1209\">M\u00e1s compradores y mayor inversi\u00f3n en el canal online<\/strong><\/h3>\n<p data-start=\"1211\" data-end=\"1535\">Las previsiones de Webloyalty apuntan a un <strong data-start=\"1254\" data-end=\"1332\">crecimiento del 5% en el n\u00famero de compradores online durante Black Friday<\/strong> y del <strong data-start=\"1339\" data-end=\"1364\">11,6% en Cyber Monday<\/strong>, reflejando una tendencia al alza en el uso de las plataformas digitales para adquirir tanto regalos de Navidad como productos de alto valor a precios m\u00e1s competitivos.<\/p>\n<p data-start=\"1537\" data-end=\"1879\">\u201cEstos d\u00edas se han convertido en fechas clave que los consumidores marcan en su calendario para aprovechar descuentos y comprar con comodidad desde casa. <strong>El canal online permite comparar precios y acceder a una mayor variedad de productos sin aglomeraciones\u201d<\/strong>, explica <strong data-start=\"1805\" data-end=\"1824\">Eduardo Esparza<\/strong>, <em data-start=\"1826\" data-end=\"1876\">VP general manager de <\/em>Webloyalty <em data-start=\"1826\" data-end=\"1876\">Iberia &amp; Brasil<\/em>.<\/p>\n<p data-start=\"1881\" data-end=\"2311\">Entre las <strong data-start=\"1891\" data-end=\"1920\">categor\u00edas m\u00e1s demandadas<\/strong> volver\u00e1n a destacar <strong data-start=\"1941\" data-end=\"1983\">electr\u00f3nica, salud y belleza, y viajes<\/strong>, siguiendo la tendencia de los \u00faltimos a\u00f1os. Esparza subraya tambi\u00e9n el papel de los programas de fidelizaci\u00f3n digital: \u201cEl canal online puede ser un facilitador para comprar mejor, especialmente gracias a opciones que ofrecen ventajas econ\u00f3micas adicionales, como los programas de suscripci\u00f3n tipo Privilegios en Compras\u201d.<\/p>\n<p data-start=\"2378\" data-end=\"2780\">Seg\u00fan Webloyalty, las <strong data-start=\"2400\" data-end=\"2431\">estrategias de retail media<\/strong> \u2014modelos que permiten a las marcas impactar al consumidor en el momento clave del proceso de compra\u2014 ser\u00e1n determinantes en la campa\u00f1a de este a\u00f1o. Estos sistemas pueden <strong data-start=\"2602\" data-end=\"2657\">incrementar los pedidos online entre un 6% y un 10%<\/strong> <strong>durante Black Friday y Cyber Monday<\/strong>, al mejorar la personalizaci\u00f3n de la experiencia de compra y reforzar la conversi\u00f3n.<\/p>\n<p data-start=\"2782\" data-end=\"3167\">\u201cBlack Friday y Cyber Monday se han convertido en momentos estrat\u00e9gicos de captaci\u00f3n de nuevos clientes. Las promociones animan a descubrir y probar nuevas marcas, pero la clave est\u00e1 en fidelizar.<strong> El retail media permite ofrecer al comprador lo que realmente quiere y, al mismo tiempo, al retailer y a las marcas recoger informaci\u00f3n estrat\u00e9gica<\/strong> para futuras acciones\u201d, a\u00f1ade Esparza.<\/p>\n<p data-start=\"3230\" data-end=\"3600\">Cada a\u00f1o, los retailers ampl\u00edan el periodo promocional, extendiendo las campa\u00f1as incluso a <strong data-start=\"3321\" data-end=\"3349\">todo el mes de noviembre<\/strong>, lo que contribuye a elevar el tr\u00e1fico y el volumen de ventas. La combinaci\u00f3n de una mayor duraci\u00f3n y <strong data-start=\"3452\" data-end=\"3514\">una estrategia de marketing centrada en la personalizaci\u00f3n<\/strong> est\u00e1 consolidando estas fechas como <strong data-start=\"3551\" data-end=\"3597\">un momento clave para el eCommerce espa\u00f1ol<\/strong>.<\/p>\n<p data-start=\"3602\" data-end=\"3883\">\n","protected":false},"excerpt":{"rendered":"<p>En conjunto, se espera que el volumen total de ventas online crezca un 10% frente a 2024, consolidando el auge del canal digital.<\/p>\n","protected":false},"author":10966,"featured_media":228716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-228707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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