{"id":228669,"date":"2025-10-19T13:41:05","date_gmt":"2025-10-19T11:41:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=228669"},"modified":"2025-10-21T13:51:37","modified_gmt":"2025-10-21T11:51:37","slug":"alpro-recoge-comentario-viral-sofia-hamela-lona-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228669","title":{"rendered":"Alpro sorprende a Sof\u00eda Hamela con una lona en Madrid tras su comentario viral"},"content":{"rendered":"<p data-start=\"284\" data-end=\"696\"><strong>Alpro sorprende \u00a0a la creadora de contenido Sof\u00eda Hamela con una lona gigante en la Plaza de San Ildefonso, en el coraz\u00f3n de Malasa\u00f1a, dando vida a un comentario espont\u00e1neo que se volvi\u00f3 viral.<\/strong><\/p>\n<p data-start=\"698\" data-end=\"1189\">El origen de esta acci\u00f3n se remonta a unas semanas atr\u00e1s, durante un viaje de Hamela a Colombia. En uno de sus videoblogs, la influencer comentaba con humor: \u201cEs que me molesta que las marcas de yogures no contacten conmigo\u201d. A lo que sus amigos respondieron entre risas: \u201cComo cuando volvamos al estado espa\u00f1ol no haya un cartel de tu cara con Alpro en la Gran V\u00eda, yo salgo a las calles a manifestarme\u201d. Dicho y hecho: <strong>el comentario se ha materializado en una lona firmada por Alpro.<\/strong><\/p>\n<p data-start=\"1191\" data-end=\"1488\">La pieza, instalada en <strong data-start=\"1214\" data-end=\"1270\">una de las zonas m\u00e1s creativas y vibrantes de Madrid<\/strong>, muestra a Sof\u00eda Hamela junto a <strong data-start=\"1325\" data-end=\"1362\">Alpro Mango Sin Az\u00facares A\u00f1adidos<\/strong>, bajo el lema <strong data-start=\"1377\" data-end=\"1398\">\u201cAlpro y puuunch\u201d<\/strong>, un gui\u00f1o a su estilo natural y su manera cercana de conectar con su comunidad digital.<\/p>\n<p data-start=\"1490\" data-end=\"1839\">\u201c<strong data-start=\"1491\" data-end=\"1569\">Alpro siempre ha estado del lado de quienes se atreven a cambiar las cosas<\/strong>. Por eso, cuando Sof\u00eda lanz\u00f3 una declaraci\u00f3n tan honesta, quisimos celebrarla convirti\u00e9ndola en una lona. Es una forma de recordar que lo aut\u00e9ntico conecta, y que los peque\u00f1os gestos pueden inspirar grandes cambios\u201d, explica <strong data-start=\"1795\" data-end=\"1810\">Sergi Bosch<\/strong>, <em>brand manager<\/em> de<strong> Alpro. <\/strong>Finalmente, la acci\u00f3n culmin\u00f3 con un v\u00eddeo en redes sociales en el que la creadora descubre la lona por primera vez, sorprendiendo a sus amigos y seguidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creadora de contenido se vio sorprendida por la marca de yogures cuando su imagen apareci\u00f3 a lo grande en Madrid.<\/p>\n","protected":false},"author":10966,"featured_media":228671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,6115],"class_list":["post-228669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alpro recoge el comentario viral de Sof\u00eda Hamela para su lona en Madrid<\/title>\n<meta name=\"description\" content=\"La creadora de contenido se vio sorprendida por la marca de yogures cuando su imagen apareci\u00f3 a lo grande en Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=228669\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpro recoge el comentario viral de Sof\u00eda Hamela para su lona en Madrid\" \/>\n<meta property=\"og:description\" content=\"La creadora de contenido se vio sorprendida por la marca de yogures cuando su imagen apareci\u00f3 a lo grande en Madrid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=228669\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-19T11:41:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T11:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Sofia-Hamela-Alpro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Alpro sorprende a Sof\u00eda Hamela con una lona en Madrid tras su comentario viral\",\"datePublished\":\"2025-10-19T11:41:05+00:00\",\"dateModified\":\"2025-10-21T11:51:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669\"},\"wordCount\":285,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Sofia-Hamela-Alpro.jpg\",\"keywords\":[\"marcas\",\"publicidad exterior\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=228669\",\"name\":\"Alpro recoge el comentario viral de Sof\u00eda Hamela para su lona en Madrid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Sofia-Hamela-Alpro.jpg\",\"datePublished\":\"2025-10-19T11:41:05+00:00\",\"dateModified\":\"2025-10-21T11:51:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La creadora de contenido se vio sorprendida por la marca de yogures cuando su imagen apareci\u00f3 a lo grande en Madrid.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=228669\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Sofia-Hamela-Alpro.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Sofia-Hamela-Alpro.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La lona de Sof\u00eda Hamela se encuentra en la Plaza de San Ildefonso, en pleno coraz\u00f3n de Malasa\u00f1a y uno de los barrios m\u00e1s vibrantes y creativos de Madrid.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228669#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alpro sorprende a Sof\u00eda Hamela con una lona en Madrid tras su comentario viral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alpro recoge el comentario viral de Sof\u00eda Hamela para su lona en Madrid","description":"La creadora de contenido se vio sorprendida por la marca de yogures cuando su imagen apareci\u00f3 a lo grande en Madrid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=228669","og_locale":"es_ES","og_type":"article","og_title":"Alpro recoge el comentario viral de Sof\u00eda Hamela para su lona en Madrid","og_description":"La creadora de contenido se vio sorprendida por la marca de yogures cuando su imagen apareci\u00f3 a lo grande en Madrid.","og_url":"https:\/\/ipmark.com\/?p=228669","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-10-19T11:41:05+00:00","article_modified_time":"2025-10-21T11:51:37+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Sofia-Hamela-Alpro.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=228669#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=228669"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Alpro sorprende a Sof\u00eda Hamela con una lona en Madrid tras su comentario viral","datePublished":"2025-10-19T11:41:05+00:00","dateModified":"2025-10-21T11:51:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=228669"},"wordCount":285,"image":{"@id":"https:\/\/ipmark.com\/?p=228669#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Sofia-Hamela-Alpro.jpg","keywords":["marcas","publicidad exterior"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=228669","url":"https:\/\/ipmark.com\/?p=228669","name":"Alpro recoge el comentario viral de Sof\u00eda Hamela para su lona en Madrid","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=228669#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=228669#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Sofia-Hamela-Alpro.jpg","datePublished":"2025-10-19T11:41:05+00:00","dateModified":"2025-10-21T11:51:37+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La creadora de contenido se vio sorprendida por la marca de yogures cuando su imagen apareci\u00f3 a lo grande en Madrid.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=228669#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=228669"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=228669#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Sofia-Hamela-Alpro.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Sofia-Hamela-Alpro.jpg","width":1140,"height":635,"caption":"La lona de Sof\u00eda Hamela se encuentra en la Plaza de San Ildefonso, en pleno coraz\u00f3n de Malasa\u00f1a y uno de los barrios m\u00e1s vibrantes y creativos de Madrid."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=228669#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Alpro sorprende a Sof\u00eda Hamela con una lona en Madrid tras su comentario viral"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228669"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228669\/revisions"}],"predecessor-version":[{"id":228672,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228669\/revisions\/228672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/228671"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}