{"id":228197,"date":"2025-10-14T12:43:04","date_gmt":"2025-10-14T10:43:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=228197"},"modified":"2025-10-14T17:10:19","modified_gmt":"2025-10-14T15:10:19","slug":"publicis-groupe-ventas-tercer-trimestre-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228197","title":{"rendered":"La IA impulsa las ventas de Publicis Groupe en el tercer trimestre"},"content":{"rendered":"

La inteligencia artificial ha impulsado las ventas del tercer trimestre de Publicis Groupe, que cerr\u00f3 el 3Q de 2025 con un crecimiento org\u00e1nico del 5,7 % y unos ingresos netos de 3.529 millones de euros, seg\u00fan el informe financiero remitido por la compa\u00f1\u00eda. En el acumulado de los nueve primeros meses del a\u00f1o, el grupo registr\u00f3 10.681 millones de euros en ingresos netos, lo que supone un aumento org\u00e1nico del 5,5 %.<\/strong><\/p>\n

En palabras de Arthur Sadoun<\/strong>, presidente y consejero delegado de Publicis Groupe, \u201cla inteligencia artificial en Publicis no es una promesa futura, sino una realidad que impulsa nuestro crecimiento\u201d. El directivo destac\u00f3 que la compa\u00f1\u00eda no ha sufrido recortes presupuestarios por parte de los anunciantes<\/strong>, sino que ha visto una aceleraci\u00f3n de la demanda en productos y servicios basados en IA<\/strong>, especialmente en Epsilon<\/strong> \u2014su divisi\u00f3n de datos y tecnolog\u00eda\u2014 y Publicis Sapient<\/strong>, enfocada en consultor\u00eda digital.<\/p>\n

\u00abNuestra plataforma de producci\u00f3n de IA creci\u00f3 dos d\u00edgitos<\/strong>, gracias a la necesidad de contenido personalizado. Y nuestra capacidad para construir redes de agentes para los clientes que buscan desvincular sus propias organizaciones, signific\u00f3 que Publicis Sapient se mantuvo en territorio positivo por segundo trimestre consecutivo\u00bb, comparti\u00f3 el CEO y presidente del grupo publicitario.<\/p>\n

Sadoun espera que la tendencia contin\u00fae. \u00abEsto nos da confianza para mejorar nuestra previsi\u00f3n de crecimiento org\u00e1nico para 2025, elevando nuestra previsi\u00f3n a +5,5%<\/strong>. Tambi\u00e9n confirmamos una mejora anual de nuestro margen, ya l\u00edder en el sector, ligeramente por<\/strong> encima del 18%\u00bb.<\/strong><\/p>\n

De cara al futuro, las previsiones son optimistas. La facturaci\u00f3n neta de los primeros nueve meses del a\u00f1o ya alcanza el total de 2024, \u00abesperamos superar al sector el pr\u00f3ximo a\u00f1o, por s\u00e9ptimo a\u00f1o consecutivo\u00bb, apoyando por la expansi\u00f3n de su negocio de datos, tecnolog\u00eda y creatividad potenciada por IA. Publicis espera cerrar el ejercicio con un flujo de caja libre superior a 1.900 millones de euros en 2025<\/strong>, pese al impacto negativo de las divisas.<\/p>\n

Rendimiento por regiones<\/strong><\/h3>\n

El crecimiento fue generalizado, con especial fortaleza en Am\u00e9rica y Asia:<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Regi\u00f3n<\/th>\nNet revenue Q3 2025 (\u20acM)<\/strong><\/th>\nCrec. org\u00e1nico Q3 2025<\/strong><\/th>\nNet revenue 9M 2025 (\u20acM)<\/strong><\/th>\nCrec. org\u00e1nico 9M 2025<\/strong><\/th>\n<\/tr>\n<\/thead>\n
Norteam\u00e9rica<\/strong><\/td>\n2.181<\/td>\n+7,1 %<\/strong><\/td>\n6.608<\/td>\n+5,9 %<\/strong><\/td>\n<\/tr>\n
Europa<\/strong><\/td>\n830<\/td>\n+2,8 %<\/strong><\/td>\n2.556<\/td>\n+3,4 %<\/strong><\/td>\n<\/tr>\n
Asia-Pac\u00edfico<\/strong><\/td>\n316<\/td>\n+6,5 %<\/strong><\/td>\n920<\/td>\n+5,7 %<\/strong><\/td>\n<\/tr>\n
Medio Oriente y \u00c1frica<\/strong><\/td>\n100<\/td>\n\u20133,0 %<\/strong><\/td>\n307<\/td>\n+5,5 %<\/strong><\/td>\n<\/tr>\n
Latinoam\u00e9rica<\/strong><\/td>\n102<\/td>\n+9,6 %<\/strong><\/td>\n290<\/td>\n+18,5 %<\/strong><\/td>\n<\/tr>\n
\u00a0Total Grupo<\/strong><\/td>\n3.529<\/strong><\/td>\n+5,7 %<\/strong><\/td>\n10.681<\/strong><\/td>\n+5,5 %<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

En Europa<\/strong>, el grupo destac\u00f3 la buena evoluci\u00f3n de Reino Unido (+10,7 %)<\/strong> en el tercer trimestre, y la resistencia de Francia y Alemania<\/strong> pese a la menor inversi\u00f3n tecnol\u00f3gica.<\/p>\n

Adquisiciones\u00a0<\/strong><\/h3>\n

Durante 2025, Publicis ha ampliado su ecosistema tecnol\u00f3gico con una serie de adquisiciones estrat\u00e9gicas que fortalecen su posicionamiento en inteligencia artificial, influencer marketing<\/em> y an\u00e1lisis de datos. Entre ellas destacan:<\/p>\n

    \n
  • \n

    Lotame (EE. UU.)<\/strong>, especialista en identidad digital e inteligencia de audiencias.<\/p>\n<\/li>\n

  • \n

    Captiv8 (EE. UU.)<\/strong>, plataforma tecnol\u00f3gica global para influencer marketing<\/em>.<\/p>\n<\/li>\n

  • \n

    Moov AI (Canad\u00e1)<\/strong>, centrada en aplicaciones de IA para marketing y optimizaci\u00f3n de campa\u00f1as.<\/p>\n<\/li>\n

  • \n

    Atomic 212\u00b0 (Australia)<\/strong>, agencia independiente l\u00edder en medios.<\/p>\n<\/li>\n

  • \n

    BR Media Group (Latinoam\u00e9rica)<\/strong>, referente en marketing de influencia con m\u00e1s de 500.000 creadores.<\/p>\n<\/li>\n

  • \n

    p-value Group<\/strong> y Adopt<\/strong>, que ampl\u00edan la oferta en comunicaci\u00f3n cient\u00edfica y deporte.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    El grupo franc\u00e9s registr\u00f3 un crecimiento org\u00e1nico del 5,7 % en el tercer trimestre y del 5,5 % en los nueve primeros meses de 2025, impulsado por la expansi\u00f3n de sus servicios de datos, medios y tecnolog\u00eda basados en inteligencia artificial.<\/p>\n","protected":false},"author":30,"featured_media":218438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2227,2341],"class_list":["post-228197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-marketing","tag-publicidad"],"acf":[],"yoast_head":"\nLa IA impulsa las ventas de Publicis Groupe en el tercer trimestre<\/title>\n<meta name=\"description\" content=\"Publicis Groupe registr\u00f3 un crecimiento org\u00e1nico del 5,7 % en el tercer trimestre y del 5,5 % en los nueve primeros meses de 2025.\" \/>\n<meta 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