{"id":228005,"date":"2025-10-10T11:15:33","date_gmt":"2025-10-10T09:15:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=228005"},"modified":"2025-10-10T14:23:11","modified_gmt":"2025-10-10T12:23:11","slug":"lays-estrena-rebranding-100-anos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228005","title":{"rendered":"Lay\u2019s estrena su mayor rebranding en sus casi 100 a\u00f1os de historia"},"content":{"rendered":"<p data-start=\"213\" data-end=\"570\"><strong>Lay\u2019s, la marca de patatas fritas del grupo PepsiCo, ha anunciado el que considera el mayor rebranding en sus casi 100 a\u00f1os de historia, con el objetivo de fortalecer su herencia agr\u00edcola, renovar su discurso de calidad y alinear su propuesta con las demandas actuales de transparencia e ingredientes m\u00e1s naturales.<\/strong><\/p>\n<p data-start=\"630\" data-end=\"1060\">La compa\u00f1\u00eda ha revelado su nueva identidad visual global que enfatiza el origen agr\u00edcola de su producto, mostrando que cada chip est\u00e1 ligada a una patata real y persona real. Lay\u00b4s colabora con m\u00e1s de 100 granjas en Norteam\u00e9rica y la marca adquiere productos e ingredientes de productores de m\u00e1s de 60 pa\u00edses del mundo.<\/p>\n<p data-start=\"630\" data-end=\"1060\">En ese sentido, la compa\u00f1\u00eda ha se\u00f1alado que los nuevos productos estar\u00e1s libres de sabores y colores artificiales para finales de 2025 en el mercado de Estados Unidos. Los <em>dips<\/em> blancos lo har\u00e1n en 2026.<\/p>\n<p data-start=\"630\" data-end=\"1060\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-228015\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-3-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p data-start=\"630\" data-end=\"1060\">El dise\u00f1o ha sido desarrollado por el equipo interno de <strong data-start=\"845\" data-end=\"876\">PepsiCo Design &amp; Innovation<\/strong>, en colaboraci\u00f3n con la agencia <strong data-start=\"909\" data-end=\"920\">Vault49. <\/strong>Este rebranding honrja el viaje de las patatas desde la granja hasta la bolsa, su compromiso con los ingredientes de calidad y el sabor.<\/p>\n<p data-start=\"1062\" data-end=\"1487\">La renovaci\u00f3n incluye una paleta de colores inspirada en ingredientes (verde pepinillo, tonos tierra, rojo sabroso), una tipograf\u00eda m\u00e1s moderna, un logo con rayos solares \u2014las llamadas \u201cLay\u2019s Rays\u201d, evocando la luz necesaria para cultivar patatas\u2014, y un foco mayor en fotograf\u00eda realista de ingredientes y productos. \u00ab<strong>Este redise\u00f1o, el m\u00e1s grande de la marca en casi un siglo, es una carta de amor a nuestros or\u00edgenes<\/strong>\u201d, dice Carl Gerhards, director s\u00e9nior de dise\u00f1o global de Lay\u2019s. \u201cCon la nueva identidad visual, nuestro equipo cre\u00f3 un sistema de dise\u00f1o flexible que celebra los sabores famosos de la marca en pa\u00edses de todo el mundo\u00bb.<\/p>\n<p data-start=\"1062\" data-end=\"1487\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-228013\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/lays-rebranding-2-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo dise\u00f1o busca reforzar la herencia agr\u00edcola de la marca, renovar su discurso de calidad y conectar con un consumidor que demanda transparencia e ingredientes m\u00e1s naturales.<\/p>\n","protected":false},"author":30,"featured_media":228012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225,2226,2227,2341],"class_list":["post-228005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-marcas","tag-marketing","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lay\u2019s estrena 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