{"id":228004,"date":"2025-10-10T11:36:00","date_gmt":"2025-10-10T09:36:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=228004"},"modified":"2025-10-10T11:58:48","modified_gmt":"2025-10-10T09:58:48","slug":"el-decalogo-sostenible-de-gonzalez-byass","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=228004","title":{"rendered":"El Dec\u00e1logo Sostenible de… Gonz\u00e1lez Byass"},"content":{"rendered":"

En el a\u00f1o 2024, Gonz\u00e1lez Byass reforzaba su compromiso hist\u00f3rico con la sostenibilidad a trav\u00e9s de\u00a0 \u2018People + Planet\u2019, una nueva hoja de ruta que le permite alcanzar los objetivos marcados para las pr\u00f3ximas d\u00e9cadas. Con su plan de sostenibilidad, la marca impulsa la labor de su anterior programa presentado hace m\u00e1s de 15 a\u00f1os, \u20185+5 Cuidando el Planeta\u2019, ampliando su v\u00ednculo hist\u00f3rico en este \u00e1mbito.<\/b><\/p>\n

1. Descarbonizaci\u00f3n<\/h2>\n

\"\"<\/p>\n

La compa\u00f1\u00eda trabaja activamente en la reducci\u00f3n de emisiones, en la minimizaci\u00f3n del impacto clim\u00e1tico de su actividad y para mitigar los efectos del cambio clim\u00e1tico en sus vi\u00f1edos. Emplea seis fuentes de energ\u00eda renovable en sus bodegas, fomenta la movilidad sostenible, aplica medidas de ecoeficiencia y desarrolla dise\u00f1os sostenibles. Adem\u00e1s, participa en proyectos innovadores como Fuelphoria, centrado en la captura y reutilizaci\u00f3n de CO\u2082.<\/span><\/p>\n

2. Biodiversidad<\/h2>\n

<\/b><\/b>\"\"<\/h2>\n

Protecci\u00f3n a trav\u00e9s de t\u00e9cnicas de cultivo sostenibles, recuperaci\u00f3n de variedades aut\u00f3ctonas de vid en peligro de desaparici\u00f3n e iniciativas como VIDas, orientada al fomento de la biodiversidad en vi\u00f1edos propios mediante la plantaci\u00f3n de \u00e1rboles y arbustos, la instalaci\u00f3n de cajas nido, refugios para fauna, hoteles de insectos o colmenas. A ello se suma \u2018\u00c1ngel de Vi\u00f1as\u2019, su proyecto centrado en la recuperaci\u00f3n de vi\u00f1edos hist\u00f3ricos.<\/span><\/p>\n

3. Agua<\/h2>\n

Uso eficiente mediante sistemas de riego por goteo y enterrado en vi\u00f1edos, implantaci\u00f3n de circuitos cerrados en las bodegas y recogida y reutilizaci\u00f3n del agua para riego. <\/span><\/p>\n

4. Econom\u00eda circular<\/b><\/h2>\n

\"\"<\/h2>\n

Gonz\u00e1lez Byass revaloriza el 99% de residuos generados, promueve el ecodise\u00f1o para reducir el uso de materiales auxiliares y participa en proyectos de investigaci\u00f3n como Rebo2vino, Fuelphoria y Fertcaf\u00e9, enfocados en reutilizar botellas de vidrio, CO\u2082 y posos de caf\u00e9 como abono ecol\u00f3gico.\u00a0<\/span><\/p>\n

5. Innovaci\u00f3n<\/h2>\n

\"\"<\/h2>\n

Participaci\u00f3n en proyectos de investigaci\u00f3n para la reutilizaci\u00f3n de residuos, la captura de CO\u2082 o el ecodise\u00f1o. La compa\u00f1\u00eda participa en 18 proyectos en ejecuci\u00f3n, que abordan tem\u00e1ticas diversas como la gesti\u00f3n del agua, la sostenibilidad en los vi\u00f1edos o la digitalizaci\u00f3n.<\/span><\/p>\n

6. Packaging\u00a0<\/b><\/h2>\n

<\/b>\"\"<\/h2>\n

Gonz\u00e1lez Byass apuesta por envases que minimizan el impacto ambiental, mediante el uso de botellas m\u00e1s ligeras y la reutilizaci\u00f3n del vidrio. Tambi\u00e9n trabaja en la reducci\u00f3n del peso y tama\u00f1o de otros componentes del packaging, fomentando proveedores locales. <\/span><\/p>\n

7. Impacto positivo\u00a0<\/b><\/h2>\n

Promueve la inserci\u00f3n laboral de colectivos en situaci\u00f3n de vulnerabilidad, colabora activamente con universidades, centros de formaci\u00f3n y entidades sociales, y apoya el desarrollo local mediante una cadena de suministro sostenible y la promoci\u00f3n de un turismo de calidad vinculado a la cultura del vino. Mantiene alianzas con organismos locales, ONG y proyectos de conservaci\u00f3n en su compromiso por la regeneraci\u00f3n del entorno y el desarrollo comunitario.<\/span><\/p>\n

7. La Extra Mile<\/h2>\n

\"\"<\/h2>\n

Gonz\u00e1lez Byass desarrolla productos y experiencias innovadoras que responden a las inquietudes de sus clientes. Por otro lado, se compromete con el consumo responsable mediante la adhesi\u00f3n al programa Wine in Moderation y al sistema de Autocontrol de publicidad.\u00a0<\/span><\/p>\n

9. Bienestar del equipo<\/h2>\n

<\/b>\"\"<\/h2>\n

El entorno laboral se cuida mediante pol\u00edticas de conciliaci\u00f3n, como el horario flexible, el teletrabajo, y el desarrollo profesional a trav\u00e9s de la plataforma GBKnowit. El bienestar emocional se promueve con iniciativas como<\/span> Ifeel<\/span><\/i>.<\/span><\/p>\n

10. Alianzas para un futuro sostenible<\/h2>\n

Colabora con iniciativas como Porto Protocol, Sustainable Wine Roundtable y otras asociaciones y empresas del sector comprometidas con la sostenibilidad.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018People+Planet\u2019<\/p>\n","protected":false},"author":10966,"featured_media":228008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6390],"tags":[2226,6067],"class_list":["post-228004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decalogo-sostenible","tag-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"\nEl Dec\u00e1logo Sostenible de... Gonz\u00e1lez Byass<\/title>\n<meta name=\"description\" content=\"\u2018People+Planet\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=228004\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Dec\u00e1logo Sostenible de... Gonz\u00e1lez Byass\" \/>\n<meta property=\"og:description\" content=\"\u2018People+Planet\u2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=228004\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-10T09:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T09:58:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/decalogo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"El Dec\u00e1logo Sostenible de… Gonz\u00e1lez Byass\",\"datePublished\":\"2025-10-10T09:36:00+00:00\",\"dateModified\":\"2025-10-10T09:58:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004\"},\"wordCount\":602,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/decalogo-1.jpg\",\"keywords\":[\"marcas\",\"sostenibilidad\"],\"articleSection\":[\"Dec\u00e1logo Sostenible\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=228004\",\"name\":\"El Dec\u00e1logo Sostenible de... Gonz\u00e1lez Byass\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/decalogo-1.jpg\",\"datePublished\":\"2025-10-10T09:36:00+00:00\",\"dateModified\":\"2025-10-10T09:58:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"\u2018People+Planet\u2019\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=228004\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/decalogo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/decalogo-1.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=228004#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Dec\u00e1logo Sostenible de… Gonz\u00e1lez Byass\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Dec\u00e1logo Sostenible de... Gonz\u00e1lez Byass","description":"\u2018People+Planet\u2019","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=228004","og_locale":"es_ES","og_type":"article","og_title":"El Dec\u00e1logo Sostenible de... Gonz\u00e1lez Byass","og_description":"\u2018People+Planet\u2019","og_url":"https:\/\/ipmark.com\/?p=228004","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-10-10T09:36:00+00:00","article_modified_time":"2025-10-10T09:58:48+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/decalogo-1.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=228004#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=228004"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"El Dec\u00e1logo Sostenible de… Gonz\u00e1lez Byass","datePublished":"2025-10-10T09:36:00+00:00","dateModified":"2025-10-10T09:58:48+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=228004"},"wordCount":602,"image":{"@id":"https:\/\/ipmark.com\/?p=228004#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/decalogo-1.jpg","keywords":["marcas","sostenibilidad"],"articleSection":["Dec\u00e1logo Sostenible"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=228004","url":"https:\/\/ipmark.com\/?p=228004","name":"El Dec\u00e1logo Sostenible de... Gonz\u00e1lez Byass","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=228004#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=228004#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/decalogo-1.jpg","datePublished":"2025-10-10T09:36:00+00:00","dateModified":"2025-10-10T09:58:48+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"\u2018People+Planet\u2019","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=228004#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=228004"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=228004#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/decalogo-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/decalogo-1.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=228004#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El Dec\u00e1logo Sostenible de… Gonz\u00e1lez Byass"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228004"}],"version-history":[{"count":9,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228004\/revisions"}],"predecessor-version":[{"id":228035,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/228004\/revisions\/228035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/228008"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}