{"id":227952,"date":"2025-10-09T12:30:30","date_gmt":"2025-10-09T10:30:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=227952"},"modified":"2025-10-09T16:53:14","modified_gmt":"2025-10-09T14:53:14","slug":"krispy-kreme-desembarca-en-espana-con-el-respaldo-de-evercom-y-samy","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227952","title":{"rendered":"Krispy Kreme desembarca en Espa\u00f1a con el respaldo de Evercom y Samy"},"content":{"rendered":"<p data-start=\"428\" data-end=\"817\"><strong>Tras a\u00f1os de expectaci\u00f3n, Krispy Kreme desembarca oficialmente en Espa\u00f1a. Para ello, ha confiado en \u00a0Evercom y Samy con el fin de combinar estrategias de comunicaci\u00f3n, creatividad y marketing digital.<\/strong><\/p>\n<p data-start=\"428\" data-end=\"817\">El objetivo no es otro que agradecer a los consumidores que llevan tiempo reclamando su apertura y convertir ese entusiasmo en un movimiento de conexi\u00f3n aut\u00e9ntica y duradera. De esta forma, <strong>Evercom<\/strong> se convierte en la responsable de\u00a0\u00a0la <strong data-start=\"1030\" data-end=\"1082\">estrategia de comunicaci\u00f3n y relaciones p\u00fablicas<\/strong>, incluyendo la relaci\u00f3n con los medios, acciones de <em data-start=\"1135\" data-end=\"1153\">street marketing<\/em>, eventos, activaciones de apertura y dise\u00f1o de materiales creativos para punto de venta y <em data-start=\"1244\" data-end=\"1259\">merchandising<\/em>.<\/p>\n<p data-start=\"1264\" data-end=\"1525\">Por su parte, <strong data-start=\"1278\" data-end=\"1286\">Samy <\/strong>ha liderado la <strong data-start=\"1302\" data-end=\"1332\">estrategia creativa global<\/strong>, la gesti\u00f3n de redes sociales y el <em data-start=\"1368\" data-end=\"1390\">influencer marketing<\/em>, construyendo un relato que busca <strong data-start=\"1425\" data-end=\"1502\">generar notoriedad, relevancia cultural y una buena dosis de \u201cbuen rollo\u201d<\/strong> desde el primer d\u00eda.<\/p>\n<p data-start=\"1585\" data-end=\"1805\">La propuesta creativa de <strong data-start=\"1610\" data-end=\"1618\">Samy<\/strong>\u00a0gira en torno al concepto <strong data-start=\"1645\" data-end=\"1661\">\u201cBuen rollo\u201d<\/strong>, un mensaje sencillo pero cargado de significado, que funciona como <strong data-start=\"1730\" data-end=\"1802\">hilo conductor de la campa\u00f1a y reflejo de la esencia de Krispy Kreme<\/strong>. El enfoque busca conectar con el p\u00fablico espa\u00f1ol desde la <strong data-start=\"1865\" data-end=\"1905\">cercan\u00eda, el humor y la autenticidad<\/strong>, trasladando la idea de que la marca no llega simplemente a vender <em data-start=\"1973\" data-end=\"1984\">doughnuts<\/em>, sino a <strong data-start=\"1993\" data-end=\"2047\">crear una historia compartida con sus consumidores<\/strong>.<\/p>\n<p data-start=\"1585\" data-end=\"1805\">\u201cColaborar con una marca tan ic\u00f3nica como <strong>Krispy Kreme<\/strong> nos permite demostrar c\u00f3mo hacemos que las marcas globales sean culturalmente relevantes en cada mercado\u201d, se\u00f1ala <strong data-start=\"2223\" data-end=\"2247\">Gonzalo S\u00e1nchez-Ta\u00edz<\/strong>, VP<em> growth<\/em> de <strong>Samy.<\/strong> \u201cGracias a la data, la creatividad y el entendimiento de las conversaciones locales, conseguimos que su llegada a Espa\u00f1a se sienta aut\u00e9ntica y cercana\u201d, contin\u00faa.<\/p>\n<p data-start=\"2471\" data-end=\"2740\">En l\u00ednea con este posicionamiento, <strong>Evercom<\/strong> dise\u00f1\u00f3 una estrategia de lanzamiento de gran alcance que comenz\u00f3 con el <strong data-start=\"2590\" data-end=\"2672\">reparto de m\u00e1s de 27.000 cajas de medias docenas en distintos puntos de Madrid<\/strong>, el mayor <em data-start=\"2683\" data-end=\"2693\">sampling<\/em> de producto de <strong>Krispy Kreme<\/strong> a nivel mundial.<\/p>\n<p data-start=\"2742\" data-end=\"2965\">Previo a la inauguraci\u00f3n, la marca se present\u00f3 ante medios, <em data-start=\"2802\" data-end=\"2812\">partners<\/em> e instituciones en una serie de eventos exclusivos que culminaron con la <strong data-start=\"2886\" data-end=\"2962\">gran apertura el 2 de octubre en el Centro Comercial Westfield Parquesur<\/strong>.<\/p>\n<p data-start=\"2967\" data-end=\"3195\">Durante el d\u00eda de la inauguraci\u00f3n, <strong data-start=\"3002\" data-end=\"3051\">m\u00e1s de 500 personas hicieron cola horas antes<\/strong> para vivir la experiencia de la marca, que se consolid\u00f3 desde el primer d\u00eda como <strong data-start=\"3134\" data-end=\"3192\">nuevo punto de encuentro para los amantes del producto<\/strong>. \u201cAfrontamos este reto con la convicci\u00f3n de que la llegada de Krispy Kreme a Espa\u00f1a deb\u00eda ser tan diferencial como la propia marca\u201d, explica <strong data-start=\"3339\" data-end=\"3355\">Beatriz Doce<\/strong>, directora de la divisi\u00f3n Life en <strong>Evercom<\/strong>.<\/p>\n<p data-start=\"3622\" data-end=\"3862\">Con esta colaboraci\u00f3n, <strong data-start=\"3645\" data-end=\"3677\">Krispy Kreme, Evercom y Samy<\/strong>\u00a0unen fuerzas para llevar a Espa\u00f1a <strong data-start=\"3712\" data-end=\"3783\">no solo un el producto, sino una forma de vivir la marca<\/strong>: una experiencia social, digitalmente relevante y\u00a0 con energ\u00eda positiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento marca el inicio de una nueva etapa para la compa\u00f1\u00eda en Espa\u00f1a, con una estrategia que combina marketing experiencial, creatividad cultural y comunicaci\u00f3n integrada.<\/p>\n","protected":false},"author":10966,"featured_media":227953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,2341],"class_list":["post-227952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Krispy Kreme desembarca en Espa\u00f1a con la ayuda de Evercom y Samy<\/title>\n<meta name=\"description\" content=\"El lanzamiento marca el inicio de una nueva etapa para la compa\u00f1\u00eda en Espa\u00f1a, con una estrategia que combina 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