{"id":227861,"date":"2025-10-08T14:40:24","date_gmt":"2025-10-08T12:40:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=227861"},"modified":"2025-10-08T16:53:57","modified_gmt":"2025-10-08T14:53:57","slug":"marcas-molan-proyecto-explorar-magnetismo-cultural-marcas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227861","title":{"rendered":"&#8216;Marcas que molan&#8217;, un proyecto para explorar el magnetismo cultural de las compa\u00f1ias"},"content":{"rendered":"<p><strong>Padre, agencia creativa, y BigBand , estudio de investigaci\u00f3n y dise\u00f1o, presentan el Proyecto MQM <\/strong><strong>(Marcas que molan) una iniciativa que pretende reflexionar sobre el valor de \u201cmolar\u201d en el complejo y <\/strong><strong>cambiante\u00a0mundo de las marcas.<\/strong><\/p>\n<p>El concepto de \u00abmolar\u00bb trasciende las m\u00e9tricas tradicionales de marketing para adentrarse en un territorio m\u00e1s intangible pero igualmente valioso: <strong>la capacidad de una marca para generar admiraci\u00f3n genuina y resonancia cultural<\/strong>,\u200b siempre teniendo en cuenta que este es un concepto din\u00e1mico que evoluciona junto con la sociedad\u200b.<\/p>\n<p>No se trata solo de ser <em>cool<\/em> o tendencia, sino de construir un v\u00ednculo duradero con las audiencias que va m\u00e1s all\u00e1 de las transacciones comerciales.<strong> Este proyecto explora c\u00f3mo algunas marcas logran ese codiciado estatus de \u00abmolar\u00bb,<\/strong> ese punto dulce donde la aceptaci\u00f3n social y el magnetismo cultural tienen un impacto positivo en el negocio.<\/p>\n<p>A\u200b trav\u00e9s de distintas iniciativas se analizar\u00e1n <strong>los patrones y caracter\u00edsticas que comparten las marcas que <\/strong><strong>\u00abmolan\u00bb<\/strong>;, desde su narrativa y personalidad hasta su manera de interactuar con los consumidores y su capacidad para adaptarse sin perder su esencia\u200b, prestando especial atenci\u00f3n a factores como la autenticidad, la innovaci\u00f3n, el compromiso social y la capacidad de generar conversaciones relevantes.<\/p>\n<p>La primera de las iniciativas es el documental creado y producido por <strong>Padre, y BigBand, PQMLQM \u00bfPor qu\u00e9 mola lo que Mola?<\/strong> en el que se exploran los mecanismos por los que determinadas marcas molan, tanto desde el punto de vista del consumidor como desde el de prestigiosos expertos del mundo de la publicidad, la comunicaci\u00f3n y la cultura popular como: <strong>\u00c1lex Pallete, Alexsinos, Amaya Coronado, Ana Brito, Ans\u00f3n y Bonet, Auxi Barea, Bel\u00e9n Torregrosa, C\u00e9sar Hern\u00e1ndez, F\u00e9lix Mu\u00f1oz, Gonzalo Figari, <\/strong><strong>Imar\u00fa Aledo, Juan SantaCruz, Kika Sambl\u00e1s, Mucho Morro, Pepa Rojo y Roc\u00edo Baamonde.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"\u00bfPor qu\u00e9 mola lo que mola?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/I3aW-5Dgod4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto, de la agencia creativa Padre y el estudio de investigaci\u00f3n BigBand, explora c\u00f3mo algunas marcas logran ese codiciado estatus de \u00abmolar\u00bb.<\/p>\n","protected":false},"author":10966,"featured_media":227866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-227861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Marcas que molan&#039;, 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