{"id":227843,"date":"2025-10-09T12:30:20","date_gmt":"2025-10-09T10:30:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=227843"},"modified":"2025-10-09T16:42:23","modified_gmt":"2025-10-09T14:42:23","slug":"ikea-anima-real-madrid-fc-barcelona-retomar-comidas-previas-clasico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227843","title":{"rendered":"Ikea anima al Real Madrid y FC Barcelona a retomar sus comidas previas al Cl\u00e1sico"},"content":{"rendered":"<p><strong>Ikea despliega una lona frente al estadio Santiago Bernab\u00e9u, que estar\u00e1 hasta el 2 de noviembre, invitando a que las directivas del Real Madrid y del FC Barcelona retomen sus tradicionales comidas previas a los encuentros deportivos entre ambos equipos, en el contexto de El Cl\u00e1sico entre ambos equipos que se celebrar\u00e1 el 26 de octubre.<\/strong><\/p>\n<p>Esta iniciativa se enmarca en la campa\u00f1a de la compa\u00f1\u00eda sueca <strong>\u201cLo que se cuece en casa empieza en la cocina\u201d<\/strong>, que subraya la importancia que tiene la cocina como motor de los hogares, especialmente en Espa\u00f1a. Por ello,<strong> se ha elegido el enclave para desplegar la lona<\/strong>, frente al estadio Santiago Bernab\u00e9u que es la casa blanca, el hogar de los madridistas.<\/p>\n<p><strong>Ikea quiere hacer un gui\u00f1o para que ambos clubes recuperen las relaciones fluidas<\/strong> en el mejor lugar, alrededor de una mesa, disfrutando de una buena comida, como lo hac\u00edan tradicionalmente. \u00a0Un di\u00e1logo alrededor de la mesa que se circunscribe no solo al mundo del deporte, sino que es aplicable tambi\u00e9n a \u00e1mbitos que van desde la pol\u00edtica, a las relaciones personales, familiares, vecinales, etc.<\/p>\n<p>El pasado 1 de septiembre, Ikea dio el pistoletazo de salida a su nueva campa\u00f1a<strong> \u201cLo que se cuece en casa empieza en la cocina\u201d<\/strong>, desarrollada globalmente y adaptada por <strong>McCann Espa\u00f1a<\/strong> a nuestro mercado. La campa\u00f1a con la que <strong>Ikea<\/strong> pretende poner en valor el papel que tiene la cocina en los hogares, ya que es el espacio donde se \u201ccuece\u201d todo lo importante en un hogar, donde se toman decisiones y donde se resuelven fricciones.<\/p>\n<p><iframe loading=\"lazy\" title=\"Lo que se cuece en casa empieza en la cocina\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/I16bVhImMQ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta iniciativa se enmarca en la campa\u00f1a de la compa\u00f1\u00eda sueca \u201cLo que se cuece en casa empieza en la cocina\u201d, que subraya la importancia que tiene la cocina como motor de los hogares.<\/p>\n","protected":false},"author":10966,"featured_media":227846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-227843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea anima al Real Madrid y FC Barcelona a retomar sus comidas<\/title>\n<meta name=\"description\" content=\"Esta iniciativa se enmarca en la campa\u00f1a de la compa\u00f1\u00eda sueca \u201cLo que se cuece en casa empieza en la cocina\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227843\" \/>\n<meta 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