{"id":227776,"date":"2025-10-07T14:04:50","date_gmt":"2025-10-07T12:04:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=227776"},"modified":"2025-10-07T16:38:53","modified_gmt":"2025-10-07T14:38:53","slug":"acute-brand-studio-supera-los-100-proyectos-3d-con-signify","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227776","title":{"rendered":"Acute Brand Studio supera los 100 proyectos 3D con Signify"},"content":{"rendered":"<p data-start=\"249\" data-end=\"764\"><strong>El mercado del renderizado 3D vive una fase de expansi\u00f3n acelerada: alcanz\u00f3 los 3.740 millones de d\u00f3lares en 2023 y crecer\u00e1 un 17,9% anual hasta 2030, seg\u00fan datos de la consultora Grand View Research. El estudio madrile\u00f1o Acute Brand Studio refuerza su posicionamiento internacional al superar el centenar de proyectos realizados para Signify, compa\u00f1\u00eda\u00a0 mundial en iluminaci\u00f3n y matriz de marcas como Philips, Philips Hue y Wiz.<\/strong><\/p>\n<p data-start=\"807\" data-end=\"1204\">La colaboraci\u00f3n entre ambas compa\u00f1\u00edas comenz\u00f3 a finales de 2022 y se ha consolidado en tres l\u00edneas estrat\u00e9gicas: <strong data-start=\"920\" data-end=\"989\">producci\u00f3n de im\u00e1genes 3D, dise\u00f1o gr\u00e1fico y contenido audiovisual<\/strong>. El valor diferencial del estudio est\u00e1 en su dominio del <strong data-start=\"1047\" data-end=\"1067\">hiperrealismo 3D<\/strong> y del <strong data-start=\"1074\" data-end=\"1102\">comportamiento de la luz<\/strong>, elementos que le han permitido dar soporte a los equipos de Signify en <strong data-start=\"1175\" data-end=\"1201\">Europa, Am\u00e9rica y Asia<\/strong>.<\/p>\n<p data-start=\"1206\" data-end=\"1478\">\u201cLa clave de nuestro trabajo con Signify no es representar bombillas o l\u00e1mparas, sino <strong>mostrar c\u00f3mo sus productos transforman los espacios a trav\u00e9s de la luz<\/strong>, creando ambientes \u00fanicos\u201d, afirma <strong data-start=\"1402\" data-end=\"1420\">Romain Herfort<\/strong>, cofundador y director ejecutivo de Acute Brand Studio.<\/p>\n<h3 data-start=\"1480\" data-end=\"1540\">El proceso creativo<\/h3>\n<p data-start=\"1541\" data-end=\"2083\">El m\u00e9todo de trabajo combina rigor t\u00e9cnico y visi\u00f3n creativa. Tras definir la est\u00e9tica mediante una gu\u00eda de estilo, el proceso arranca con una imagen <strong data-start=\"1691\" data-end=\"1699\">clay<\/strong> \u2014una vista volum\u00e9trica sin texturas ni iluminaci\u00f3n\u2014 que permite validar la composici\u00f3n. Despu\u00e9s se a\u00f1aden materiales, texturas y una iluminaci\u00f3n ajustada al mil\u00edmetro. \u201cLos equipos de Signify son muy exigentes con los efectos de luz: degradados, halos, reflejos&#8230; Trabajamos cada detalle para que la imagen transmita fielmente lo que el producto puede hacer\u201d, explica Herfort.<\/p>\n<p data-start=\"2127\" data-end=\"2549\">Aunque la <strong data-start=\"2137\" data-end=\"2154\">IA generativa<\/strong> a\u00fan no alcanza el nivel de precisi\u00f3n de un motor de render tradicional, Acute Brand Studio la utiliza en fases concretas: al inicio, para explorar referencias volum\u00e9tricas y de estilo; y al final, para introducir dinamismo y movimiento en las im\u00e1genes entregadas. \u201c<strong data-start=\"2420\" data-end=\"2524\">Con unos prompts bien definidos, es posible a\u00f1adir movimiento sin necesidad de software 3D adicional<\/strong>\u201d, apunta el directivo.<\/p>\n<h3 data-start=\"2551\" data-end=\"2596\">Proyectos aplicados a m\u00faltiples canales<\/h3>\n<p data-start=\"2597\" data-end=\"2904\">Las im\u00e1genes creadas para Signify se emplean en <strong data-start=\"2645\" data-end=\"2675\">web, ecommerce y packaging<\/strong>, adem\u00e1s de campa\u00f1as directas al consumidor y contenidos audiovisuales. Este abanico refuerza el papel del renderizado hiperrealista como herramienta estrat\u00e9gica para transmitir valor de marca en un mercado cada vez m\u00e1s visual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las im\u00e1genes 3D dise\u00f1adas por Acute Brand Studio para Signify se utilizan en entornos web, ecommerce y packaging.<\/p>\n","protected":false},"author":30,"featured_media":227782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,2227],"class_list":["post-227776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acute Brand Studio supera los 100 proyectos 3D con Signify<\/title>\n<meta name=\"description\" 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