{"id":227768,"date":"2025-10-07T13:49:21","date_gmt":"2025-10-07T11:49:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=227768"},"modified":"2025-10-07T13:49:21","modified_gmt":"2025-10-07T11:49:21","slug":"calles-madrid-se-ven-salpicadas-por-pureza-agua-mineral","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227768","title":{"rendered":"Las calles de Madrid se ven salpicadas por la pureza del agua mineral"},"content":{"rendered":"<p><strong>La Asociaci\u00f3n de Aguas Minerales de Espa\u00f1a (ANEABE) ha llevado el spot de su primera campa\u00f1a de televisi\u00f3n lanzada a comienzos de a\u00f1o, \u2018Pureza original\u2019 a las calles de Madrid.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, la patronal del sector de las embotelladoras de agua mineral ha adaptado el spot a una pieza de 10 segundos sin sonido para las pantallas exteriores Urban LED y mupis de los intercambiadores de Avenida de Am\u00e9rica, Pr\u00edncipe P\u00edo y Plaza de Castilla en la capital. En total, <strong>tres pantallas gigantes y 60 mupis en dichos puntos estrat\u00e9gicos.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta nueva acci\u00f3n se enmarca dentro de nuestra estrategia de comunicaci\u00f3n para seguir acercando la cultura de las aguas minerales &#8211; y sus propiedades saludables- a la sociedad. En este caso, los madrile\u00f1os que se desplazan en su d\u00eda a d\u00eda por la ciudad\u201d, ha explicado <strong>David Vega<\/strong>, responsable de comunicaci\u00f3n de la <strong>ANEABE<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de la campa\u00f1a, tal y como suced\u00eda con las activaciones de Televisi\u00f3n a comienzos de a\u00f1o y de Cine despu\u00e9s, es, a\u00f1ade Vega, \u201cponer en valor el origen puro y singular del agua mineral natural\u201d, que procede de manantiales subterr\u00e1neos protegidos de la contaminaci\u00f3n y que no requiere de ning\u00fan tratamiento qu\u00edmico para su consumo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNo hay dos aguas minerales iguales, sin embargo, todas ellas &#8211; por imperativo legal- deben compartir esa pureza. Una bebida que llega a tu mesa tal y como se encuentra en la naturaleza\u201d, ha se\u00f1alado <strong>Irene Zafra<\/strong>, secretaria general de <strong>ANEABE<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omnicom PR Group ha sido la agencia encargada de la creatividad de este spot, totalmente inspirado en la armon\u00eda de la naturaleza.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n de Aguas Minerales de Espa\u00f1a (ANEABE) lleva su primer spot de televisi\u00f3n a las pantallas exteriores y mupis de Avenida de Am\u00e9rica, Pr\u00edncipe P\u00edo y Plaza de Castilla. <\/p>\n","protected":false},"author":29,"featured_media":227772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323,2226],"class_list":["post-227768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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