{"id":227767,"date":"2025-10-07T13:51:52","date_gmt":"2025-10-07T11:51:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=227767"},"modified":"2025-10-07T16:24:50","modified_gmt":"2025-10-07T14:24:50","slug":"zeta-global-compra-division-empresarial-marigold","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227767","title":{"rendered":"Zeta Global adquiere la divisi\u00f3n empresarial de Marigold por 325 millones de d\u00f3lares"},"content":{"rendered":"<p data-start=\"218\" data-end=\"764\"><strong>Zeta Global, la plataforma de marketing en la nube impulsada por inteligencia artificial, ha firmado un acuerdo para adquirir el negocio de software empresarial de Marigold, que incluye marcas como Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker y Grow. <\/strong><\/p>\n<p data-start=\"218\" data-end=\"764\">La operaci\u00f3n, valorada en hasta <strong data-start=\"581\" data-end=\"608\">325 millones de d\u00f3lares<\/strong>, busca reforzar el modelo estrat\u00e9gico &#8216;One Zeta&#8217; y se espera que sea acrecentadora para el EBITDA ajustado y el flujo de caja libre desde el primer a\u00f1o .<\/p>\n<p data-start=\"809\" data-end=\"1162\">Con esta adquisici\u00f3n, Zeta Global ampliar\u00e1 su base de clientes a m\u00e1s de <strong data-start=\"881\" data-end=\"918\">100 marcas empresariales globales<\/strong>, incluyendo 20 de los 100 principales anunciantes y m\u00e1s de 40 compa\u00f1\u00edas Fortune 500. La compa\u00f1\u00eda tambi\u00e9n incrementa su presencia internacional, consolidando su posici\u00f3n en la regi\u00f3n <strong data-start=\"1101\" data-end=\"1109\">EMEA<\/strong> y accediendo por primera vez al mercado <strong data-start=\"1150\" data-end=\"1158\">APAC<\/strong> .<\/p>\n<h3 data-start=\"1164\" data-end=\"1192\">Sinergias e ingresos<\/h3>\n<p data-start=\"1193\" data-end=\"1585\">La operaci\u00f3n permitir\u00e1 a Zeta generar <strong data-start=\"1231\" data-end=\"1290\">nuevas oportunidades de venta cruzada y venta adicional<\/strong>, ya que la mayor\u00eda de los clientes de Marigold utilizan soluciones centradas en retenci\u00f3n, que ahora podr\u00e1n complementarse con los casos de adquisici\u00f3n y crecimiento de Zeta. Asimismo, Zeta ofrecer\u00e1 un nuevo producto dentro del portfolio de lealtad de Marigold a sus m\u00e1s de <strong data-start=\"1565\" data-end=\"1581\">560 clientes<\/strong> .<\/p>\n<p data-start=\"1620\" data-end=\"2029\">El negocio adquirido tuvo un costo de ingresos inferior al 30% en el a\u00f1o fiscal terminado el 30 de junio de 2025, y <strong>m\u00e1s del 90% de sus ingresos en ese a\u00f1o fiscal fueron recurrentes por suscripci\u00f3n y altamente visibles<\/strong>. Se espera que la transacci\u00f3n sea positiva para el EBITDA ajustado y el flujo de caja libre en el primer a\u00f1o.<\/p>\n<p data-start=\"2051\" data-end=\"2542\">\u201c<strong data-start=\"2052\" data-end=\"2249\">Esta adquisici\u00f3n se ajusta perfectamente a nuestros criterios disciplinados de M&amp;A y crea un negocio combinado que supera ampliamente la suma de sus partes: una verdadera oportunidad de \u20181+1=4\u2019<\/strong>\u201d, afirm\u00f3 <strong data-start=\"2259\" data-end=\"2281\">David A. Steinberg<\/strong>, cofundador, presidente y CEO de Zeta Global. \u201cAl combinar las fortalezas de Marigold en lealtad, engagement omnicanal y personalizaci\u00f3n con nuestra plataforma impulsada por IA, esperamos profundizar relaciones con clientes y aportar mayor valor al mercado\u201d.<\/p>\n<p data-start=\"2544\" data-end=\"2843\">Por su parte, <strong data-start=\"2558\" data-end=\"2576\">Michael Gordon<\/strong>, CEO de Marigold, destac\u00f3 que Zeta es \u201c<strong data-start=\"2616\" data-end=\"2738\">un hogar ideal para nuestros productos, estrategia y equipo, que generar\u00e1 un mayor valor para los clientes de Marigold<\/strong>\u201d. Gordon continuar\u00e1 liderando los negocios SMB de la compa\u00f1\u00eda, que no forman parte de la transacci\u00f3n .<\/p>\n<h3 data-start=\"2845\" data-end=\"2875\">Detalles de la operaci\u00f3n<\/h3>\n<p data-start=\"2876\" data-end=\"3152\">El acuerdo contempla <strong data-start=\"2897\" data-end=\"2936\">100 millones de d\u00f3lares en efectivo<\/strong>, otros <strong data-start=\"2944\" data-end=\"2988\">100 millones en acciones Clase A de Zeta<\/strong>, y hasta <strong data-start=\"2998\" data-end=\"3026\">125 millones adicionales<\/strong> mediante una nota del vendedor. Se espera que el cierre se produzca a finales de 2025, sujeto a las condiciones habituales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La operaci\u00f3n incluye marcas como Cheetah Digital, Selligent y Sailthru, y refuerza la estrategia \u201cOne Zeta\u201d con m\u00e1s de 100 clientes globales.<\/p>\n","protected":false},"author":30,"featured_media":227770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[5155,2184,2077,6052],"class_list":["post-227767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-ad-tech","tag-agencias","tag-inteligencia-artificial","tag-mar-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zeta Global compra la divisi\u00f3n empresarial de Marigold por 325 millones de 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