{"id":227742,"date":"2025-10-07T11:52:29","date_gmt":"2025-10-07T09:52:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=227742"},"modified":"2025-10-07T16:38:10","modified_gmt":"2025-10-07T14:38:10","slug":"mozilla-se-une-index-exchange-para-entrar-en-publicidad-programatica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227742","title":{"rendered":"Mozilla se al\u00eda con Index Exchange para entrar en publicidad program\u00e1tica"},"content":{"rendered":"<p><strong>Mozilla ha elegido a Index Exchange como su primer socio program\u00e1tico oficial en Estados Unidos. La alianza marca un paso significativo para la compa\u00f1\u00eda con el lanzamiento de publicidad program\u00e1tica en Firefox New Tab, espacio que a partir de ahora estar\u00e1 disponible para anunciantes mediante acuerdos de marketplace privado (PMP) o garant\u00eda program\u00e1tica (PG).<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mozilla e Index Exchange han desarrollado conjuntamente un nuevo modelo program\u00e1tico que busca dar acceso a la audiencia de Firefox New Tab sin comprometer la privacidad. Seg\u00fan ambas compa\u00f1\u00edas, el acuerdo garantiza que el control de datos, la seguridad y la confianza del usuario permanecen en el centro de la propuesta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span>La publicidad financia la internet abierta, pero necesita una nueva base<span style=\"font-weight: 400;\">\u201d, ha se\u00f1alado <\/span><b>Suba Vasudevan<\/b><span style=\"font-weight: 400;\">, COO de Mozilla.org y SVP de <strong>Mozilla Corp<\/strong>. \u201cLos anunciantes siempre se han preocupado por la seguridad de marca. La pieza que faltaba ha sido la confianza en las plataformas donde se muestran los anuncios. Este es el gap que Mozilla cierra, haciendo el entorno publicitario algo en lo que las marcas y los usuarios puedan confiar. Y hacemos esto mientras protegemos la privacidad de los datos de nuestros usuarios\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por parte de <strong>Index Exchange<\/strong>, <\/span><b>Lori Goode<\/b><span style=\"font-weight: 400;\">, CMO de la compa\u00f1\u00eda, destac\u00f3 que \u201c<\/span>nuestra asociaci\u00f3n con Mozilla demuestra c\u00f3mo la program\u00e1tica puede evolucionar para crear resultados m\u00e1s fuertes para las marcas y mejores experiencias para consumidores<span style=\"font-weight: 400;\">. Al unir el entorno de confianza de Mozilla con la infraestructura de Index, estamos construyendo un modelo de program\u00e1tica basada en calidad, responsabilidad y valor a largo plazo\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mozilla subraya que este lanzamiento no implica el uso de identificadores personales ni monitorizaci\u00f3n <em>cross-site<\/em>, aline\u00e1ndose con su compromiso de respetar la privacidad del usuario y ofrecer experiencias publicitarias responsables. Estudios de Firefox indican que incluso los usuarios m\u00e1s sensibles a la privacidad esperan cierto grado de personalizaci\u00f3n cuando contribuye a mejorar la experiencia, siempre que se ofrezca de manera transparente y con control por parte del usuario, indican.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ofrecer\u00e1 a los anunciantes estadounidenses acceso a la audiencia de Firefox New Tab a trav\u00e9s de acuerdos PMP y PG. <\/p>\n","protected":false},"author":29,"featured_media":227744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,6073,50],"class_list":["post-227742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-publicidad-programatica","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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