{"id":227700,"date":"2025-10-06T13:46:44","date_gmt":"2025-10-06T11:46:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=227700"},"modified":"2025-10-06T17:07:28","modified_gmt":"2025-10-06T15:07:28","slug":"tous-celebra-los-40-anos-de-su-oso-con-un-logotipo-conmemorativo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227700","title":{"rendered":"Tous celebra los 40 a\u00f1os de su oso con un logotipo conmemorativo"},"content":{"rendered":"<p><strong>La marca de joyer\u00eda Tous celebra el 40 aniversario de su ic\u00f3nico oso con el lanzamiento de un logotipo conmemorativo que homenajea la silueta del primer oso de la firma. Dicho lanzamiento inaugura la lista de actividades que la compa\u00f1\u00eda realizar\u00e1 en los pr\u00f3ximos cuatro meses con motivo de dicho homenaje.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El oso de Tous surgi\u00f3 en 1985 de la intuici\u00f3n creativa de Rosa Oriol, quien, durante un viaje a Mil\u00e1n, se inspir\u00f3 en un osito de peluche visto en el escaparate de una jugueter\u00eda. Convertido en joya a trav\u00e9s de planchas de oro, el dise\u00f1o se incorpor\u00f3 a una colecci\u00f3n de charms que inclu\u00eda figuras como un coraz\u00f3n, una casa o un b\u00faho. Fue, sin embargo, el oso el que gener\u00f3 mayor aceptaci\u00f3n y se consolid\u00f3 como emblema de la firma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el tiempo, el s\u00edmbolo ha sido reinterpretado en m\u00faltiples materiales, t\u00e9cnicas y tama\u00f1os, adapt\u00e1ndose a las tendencias y colaborando con artistas internacionales. En 2017, uno de los primeros prototipos del oso pas\u00f3 a formar parte de la colecci\u00f3n del Museu del Disseny de Barcelona, que lo reconoci\u00f3 como expresi\u00f3n art\u00edstica y fen\u00f3meno de popularidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El a\u00f1o de su nacimiento coincidi\u00f3 con la apertura de la primera tienda de Tous fuera de Manresa, en Lleida, y en 1989 la llegada a Barcelona precedi\u00f3 su internacionalizaci\u00f3n. Desde entonces, la compa\u00f1\u00eda ha ampliado su presencia hasta alcanzar m\u00e1s de 600 tiendas en 40 mercados, adem\u00e1s de su canal online, llevando el oso a los cinco continentes y adapt\u00e1ndolo a diferentes culturas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2021 se incorpor\u00f3 una nueva versi\u00f3n, el <\/span><i><span style=\"font-weight: 400;\">Bold Bear<\/span><\/i><span style=\"font-weight: 400;\">, concebido en tres dimensiones, que tambi\u00e9n tendr\u00e1 protagonismo en las celebraciones de este aniversario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para conmemorar este recorrido creativo, Tous lanzar\u00e1 hasta 40 piezas inspiradas en el oso, elaboradas con diversas t\u00e9cnicas joyeras, materiales y acabados. Algunas de ellas ser\u00e1n ediciones especiales y limitadas que estar\u00e1n disponibles a partir de octubre.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanzar\u00e1 hasta 40 piezas inspiradas en el oso, elaboradas con diversas t\u00e9cnicas joyeras, materiales y acabados. Algunas de ellas ser\u00e1n ediciones especiales y limitadas que estar\u00e1n disponibles a partir de octubre.<\/p>\n","protected":false},"author":29,"featured_media":227703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225,2114],"class_list":["post-227700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tous celebra los 40 a\u00f1os de su oso con un logotipo conmemorativo - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Lanzar\u00e1 hasta 40 piezas inspiradas en el oso, elaboradas con diversas t\u00e9cnicas joyeras, materiales y acabados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227700\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tous celebra los 40 a\u00f1os de su oso con un logotipo conmemorativo - 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