{"id":227622,"date":"2025-10-03T13:31:50","date_gmt":"2025-10-03T11:31:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=227622"},"modified":"2025-10-03T15:33:15","modified_gmt":"2025-10-03T13:33:15","slug":"niba-apuesta-forma-entender-energia-primera-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227622","title":{"rendered":"Niba apuesta por una nueva forma de entender la energ\u00eda en su primera campa\u00f1a"},"content":{"rendered":"<p data-start=\"320\" data-end=\"722\"><strong>Hay momentos cotidianos que nos restan energ\u00eda y otros que nos cargan de vitalidad. Con esta idea como punto de partida, Niba, la primera <em data-start=\"462\" data-end=\"477\">neoenerg\u00e9tica<\/em> del mercado espa\u00f1ol, lanza su primera campa\u00f1a publicitaria. <\/strong><\/p>\n<p data-start=\"320\" data-end=\"722\">El spot, creado junto a la agencia y productora <strong>Viernes<\/strong>, muestra c\u00f3mo<strong> la compa\u00f1\u00eda propone una nueva manera de vivir y gestionar la energ\u00eda<\/strong>, m\u00e1s consciente, interactiva y humana. En un sector donde la relaci\u00f3n con las compa\u00f1\u00edas energ\u00e9ticas suele estar marcada por la complejidad y el exceso de tecnicismos, niba irrumpe con un modelo diferente.<\/p>\n<p data-start=\"320\" data-end=\"722\">Bajo el lema <strong data-start=\"903\" data-end=\"991\">\u201cla neoenerg\u00e9tica, que adem\u00e1s de darte energ\u00eda, lo da todo para no quitarte la tuya\u201d<\/strong>, la marca se posiciona como alternativa frente a los modelos tradicionales, ofreciendo una experiencia centrada en la simplicidad, la cercan\u00eda y la transparencia.<\/p>\n<p data-start=\"1200\" data-end=\"1506\"><strong>Niba<\/strong> se presenta como una compa\u00f1\u00eda <strong data-start=\"1235\" data-end=\"1251\">100% digital<\/strong> que basa su propuesta en la innovaci\u00f3n tecnol\u00f3gica y la sostenibilidad. La electricidad que comercializa cuenta con <strong data-start=\"1368\" data-end=\"1401\">garant\u00eda de origen 100% verde<\/strong>, y la empresa asegura precios justos y transparentes, sin letra peque\u00f1a ni compromisos de permanencia.<\/p>\n<p data-start=\"1508\" data-end=\"1828\">La experiencia del cliente es uno de los ejes diferenciales de su modelo.<strong> La gesti\u00f3n se realiza \u00edntegramente a trav\u00e9s de una aplicaci\u00f3n intuitiva<\/strong>, que permite al usuario controlar su consumo de forma sencilla y r\u00e1pida. A ello se suma un <strong data-start=\"1745\" data-end=\"1777\">servicio de atenci\u00f3n premium<\/strong>, gestionado por un equipo altamente cualificado.<\/p>\n<p data-start=\"1870\" data-end=\"2211\">Con esta primera campa\u00f1a,<strong> Niba<\/strong> busca <strong data-start=\"1907\" data-end=\"1965\">transformar la relaci\u00f3n de las personas con la energ\u00eda<\/strong>, aline\u00e1ndola con los valores de confianza, bienestar y control que demanda la sociedad actual. La propuesta pretende convertir la gesti\u00f3n energ\u00e9tica en una experiencia positiva, digital y cercana, en la que el usuario tenga siempre el control.<\/p>\n<p data-start=\"2213\" data-end=\"2413\">\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda 100% digital apuesta por la simplicidad, la transparencia y la cercan\u00eda en un sector tradicionalmente complejo.<\/p>\n","protected":false},"author":10966,"featured_media":227623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,76],"class_list":["post-227622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Niba apuesta por una forma de entender 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