{"id":227613,"date":"2025-10-03T12:41:31","date_gmt":"2025-10-03T10:41:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=227613"},"modified":"2025-10-03T15:08:15","modified_gmt":"2025-10-03T13:08:15","slug":"los-ecommerces-ahorran-tiempo-y-dinero-al-consumidor-ante-el-elevado-coste-de-la-vida","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227613","title":{"rendered":"El ecommerce ahorra tiempo y dinero al consumidor ante el elevado coste de la vida"},"content":{"rendered":"<p data-start=\"477\" data-end=\"952\"><strong>El coste de vida va en aumento. Los precios no paran de subir y seg\u00fan afirma el 60% de los consumidores en el `Estudio sobre percepciones del impacto del comercio electr\u00f3nico en el ahorro de las familias en Espa\u00f1a&#8217; elaborado por Ipsos para Amazon, el poder adquisitivo ha disminuido. Ante esta situaci\u00f3n, los ecommerces les han ayudado a ahorrar en tiempo y dinero.<\/strong><\/p>\n<p data-start=\"477\" data-end=\"952\"><strong>Nueve de cada 10 consumidores creen que las tiendas online son aliados<\/strong> ante el incremento de los precios. Este hecho ocasion\u00f3 que el 50% ha realizado m\u00e1s sus compras de manera digital que en 2024. De ese porcentaje, el 55% ha recurrido a esta v\u00eda por el tiempo y el 49% por ahorro econ\u00f3mico.<\/p>\n<p data-start=\"1005\" data-end=\"1348\">Esta apuesta por el canal online se debe a que\u00a0 el <strong data-start=\"1031\" data-end=\"1126\">75% de los consumidores percibe que los precios han subido mucho o bastante en el \u00faltimo a\u00f1o<\/strong>, especialmente en la cesta de la compra (76%), la energ\u00eda (66%) y la vivienda (50%).<\/p>\n<p data-start=\"1350\" data-end=\"1727\"><strong>Los consumidores identifican los mayores aumentos de precios en alimentos (80%)<\/strong>, productos de limpieza e higiene y art\u00edculos para beb\u00e9s y mascotas (65%), ropa y calzado (48%) y tecnolog\u00eda (33%). Entre los mayores de 65 a\u00f1os preocupa especialmente la alimentaci\u00f3n y la energ\u00eda, mientras que los m\u00e1s j\u00f3venes a\u00f1aden la vivienda y el transporte a sus principales inquietudes.<\/p>\n<p data-start=\"2071\" data-end=\"2409\">El <strong data-start=\"2074\" data-end=\"2137\">89% de los encuestados valora la comodidad del canal online<\/strong>, frente al 66% que compra en la tienda f\u00edsica. Tambi\u00e9n destacan su <strong data-start=\"2206\" data-end=\"2265\">mayor variedad de productos y marcas (87% frente a 63%)<\/strong> y la disponibilidad de <strong data-start=\"2289\" data-end=\"2331\">herramientas para planificar y ahorrar<\/strong>, como comparadores de precios, alertas de descuentos o compras recurrentes.<\/p>\n<p data-start=\"2411\" data-end=\"2895\">\u201c<strong data-start=\"2412\" data-end=\"2539\">En Amazon sabemos que, en la actual coyuntura econ\u00f3mica, ahorrar es una de las principales prioridades de nuestros clientes<\/strong>\u201d, se\u00f1al\u00f3 <strong data-start=\"2549\" data-end=\"2573\">Ana S\u00e1nchez-Jauregui<\/strong>, directora de consumo de <strong>Amazon.es<\/strong>, quien subray\u00f3 el papel de programas como <em data-start=\"2651\" data-end=\"2672\">Suscr\u00edbete y Ahorra<\/em>, los cupones o las ofertas Flash para ayudar a los consumidores. Adem\u00e1s, record\u00f3 que la compa\u00f1\u00eda celebrar\u00e1 su <strong data-start=\"2783\" data-end=\"2810\">Fiesta de Ofertas Prime<\/strong> los d\u00edas 7 y 8 de octubre, con miles de descuentos exclusivos para miembros Prime.<\/p>\n<h2 data-start=\"2897\" data-end=\"2941\">Un consumo m\u00e1s informado y planificado<\/h2>\n<p data-start=\"2942\" data-end=\"3312\">El estudio revela que las nuevas herramientas digitales est\u00e1n modificando los h\u00e1bitos de compra: los consumidores <strong data-start=\"3056\" data-end=\"3180\">planifican m\u00e1s, comparan precios entre canales y esperan a momentos clave como el Black Friday o las campa\u00f1as de ofertas<\/strong>. El 84% utiliza cupones o programas de fidelizaci\u00f3n y el 80% aguarda a que bajen los precios de los productos en su cesta online.<\/p>\n<p data-start=\"3314\" data-end=\"3686\">M\u00e1s all\u00e1 del beneficio para los clientes, los encuestados consideran que el comercio electr\u00f3nico tambi\u00e9n favorece a las <strong data-start=\"3434\" data-end=\"3464\">pymes y peque\u00f1os comercios<\/strong>, al abrirles un canal adicional de ventas y dar visibilidad a sus productos. Solo en 2023, las cerca de <strong data-start=\"3569\" data-end=\"3657\">17.000 pymes que venden a trav\u00e9s de Amazon exportaron m\u00e1s de 1.000 millones de euros<\/strong> en ventas internacionales.<\/p>\n<p data-start=\"3736\" data-end=\"4114\">Entre las funcionalidades destacadas por Amazon se encuentran las <strong data-start=\"3802\" data-end=\"3867\">marcas propias (By Amazon, Amazon Basics y Amazon Essentials)<\/strong>, los programas de <strong data-start=\"3886\" data-end=\"3938\">segunda mano y reacondicionados (Amazon Renewed)<\/strong> y el nuevo <strong data-start=\"3950\" data-end=\"3988\">asistente virtual de compras Rufus<\/strong>, basado en inteligencia artificial generativa, que compara precios y ayuda a los clientes a encontrar las mejores opciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el informe de Ipsos para Amazon , el 84% utiliza cupones o programas de fidelizaci\u00f3n y el 80% aguarda a que bajen los precios de los productos en su cesta online.<\/p>\n","protected":false},"author":10966,"featured_media":227616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2223,2154],"class_list":["post-227613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-amazon","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los ecommerces ahorran tiempo y dinero al consumidor<\/title>\n<meta name=\"description\" content=\"El 84% utiliza cupones o programas de fidelizaci\u00f3n y el 80% aguarda a que bajen los precios de los productos en su cesta online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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