{"id":227598,"date":"2025-10-03T11:42:46","date_gmt":"2025-10-03T09:42:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=227598"},"modified":"2025-10-03T15:37:57","modified_gmt":"2025-10-03T13:37:57","slug":"honor-lanza-en-europa-la-campana-what-the-fold","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227598","title":{"rendered":"Honor lanza en ocho mercado europeos la campa\u00f1a &#8216;What The Fold!&#8217;"},"content":{"rendered":"<p data-start=\"251\" data-end=\"578\"><strong>Honor ha confiado en la agencia Arnold Fullsix para el lanzamiento europeo de su nuevo tel\u00e9fono Honor Magic V5, el m\u00e1s delgado del mundo con solo 8,8 mm de grosor.<\/strong><\/p>\n<p data-start=\"251\" data-end=\"578\">Bajo el concepto creativo <strong data-start=\"606\" data-end=\"626\">\u201cWhat The Fold!\u201d<\/strong>, la campa\u00f1a de comunicaci\u00f3n de lanzamiento se ha estrenado ya en <strong data-start=\"661\" data-end=\"687\">ocho mercados europeos<\/strong> \u2014Alemania, Italia, Francia, Espa\u00f1a, Reino Unido, Austria, Benelux y Portugal\u2014 y pone en valor el car\u00e1cter disruptivo del dispositivo y su capacidad para transformar la experiencia multitarea de los usuarios.<\/p>\n<p data-start=\"947\" data-end=\"1380\">La campa\u00f1a, <strong>desarrollada desde Espa\u00f1a por el equipo de Arnold Fullsix ,<\/strong> recurre a escenas cotidianas donde personajes de cuadros, carteles o p\u00f3sters interrumpen la acci\u00f3n para exclamar <em data-start=\"1099\" data-end=\"1117\">\u201cWhat The Fold!\u201d<\/em>, subrayando as\u00ed el impacto del nuevo terminal y sus funcionalidades avanzadas. Las piezas han sido concebidas para mostrar, de manera directa y con un tono de humor, las ventajas diferenciales del nuevo smartphone, dirigido a un consumidor que demanda tecnolog\u00eda de \u00faltima generaci\u00f3n y versatilidad en su d\u00eda a d\u00eda.<\/p>\n<p data-start=\"1384\" data-end=\"1725\">\u201cEsta colaboraci\u00f3n con Arnold Fullsix nos ayudar\u00e1 a ampliar a\u00fan m\u00e1s nuestra base de seguidores en Europa gracias a campa\u00f1as inteligentes, atractivas y divertidas\u201d, se\u00f1al\u00f3 <strong data-start=\"1637\" data-end=\"1649\">Adam Cao<\/strong>, presidente de Honor Western Europe.<\/p>\n<h3 data-start=\"2170\" data-end=\"2206\">Tres spots para redes sociales<\/h3>\n<p data-start=\"2208\" data-end=\"2423\">La campa\u00f1a se articula en tres piezas principales \u2014<strong data-start=\"2259\" data-end=\"2273\">Peluquer\u00eda<\/strong>, <strong data-start=\"2275\" data-end=\"2286\">Galer\u00eda<\/strong> y <strong data-start=\"2289\" data-end=\"2302\">Cafeter\u00eda<\/strong>\u2014 concebidas para difusi\u00f3n en <strong data-start=\"2332\" data-end=\"2348\">social media<\/strong>, con producci\u00f3n a cargo de <strong data-start=\"2376\" data-end=\"2385\">Dos35<\/strong> y realizaci\u00f3n de <strong data-start=\"2403\" data-end=\"2420\">Jep Barcelona<\/strong>.<\/p>\n<ul>\n<li data-start=\"2208\" data-end=\"2423\"><strong>Peluquer\u00eda<\/strong><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"PELUQUER A ONLINE V13 16 9 SUB 3\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hM1eHke1T-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<ul>\n<li><strong>Cafeter\u00eda<\/strong><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"COFFEE ONLINE V6 16 9 SUB\" src=\"https:\/\/www.youtube.com\/embed\/3OKafaMkHQ8?feature=oembed\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li data-start=\"2208\" data-end=\"2423\"><strong>Galer\u00eda<\/strong><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"GALLERY ONLINE V8 16 9 SUB\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/TQ17zWFPFUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda presenta su nuevo Honor Magic V5, su smartphone plegable m\u00e1s delgado, con una campa\u00f1a publicitaria creada desde Espa\u00f1a por Arnold Fullsix.<\/p>\n","protected":false},"author":30,"featured_media":227601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-227598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honor lanza en Europa la campa\u00f1a What The Fold!<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda presenta su Magic V5, su smartphone plegable m\u00e1s delgado, con una campa\u00f1a publicitaria creada desde Espa\u00f1a por Arnold Fullsix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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