{"id":227588,"date":"2025-10-03T10:33:05","date_gmt":"2025-10-03T08:33:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=227588"},"modified":"2025-10-03T15:36:41","modified_gmt":"2025-10-03T13:36:41","slug":"carlos-pedreira-nuevo-director-general-de-alcampo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227588","title":{"rendered":"Carlos Pedreira, nuevo director general de Alcampo"},"content":{"rendered":"

Alcampo ha designado a Carlos Pedreira Freire como nuevo director general de la compa\u00f1\u00eda en Espa\u00f1a. El directivo releva a Am\u00e9rico Ribeiro, que, tras seis a\u00f1os al frente, asumir\u00e1 posiciones de consejero en distintos pa\u00edses donde opera Auchan Retail, adem\u00e1s de la presidencia de Zenalco, la central internacional de compras de frutas y verduras del grupo.<\/strong><\/p>\n

Hasta la fecha, Pedreira ejerc\u00eda como director de patrimonio y proximidad digital de Alcampo. Desde su nueva responsabilidad, guiar\u00e1 a la compa\u00f1\u00eda en el proceso de transformaci\u00f3n iniciado, impulsando la inversi\u00f3n en proyectos estrat\u00e9gicos, consolidando un modelo multiformato y omnicanal<\/strong> que d\u00e9 respuesta a las nuevas tendencias de consumo y reforzando la experiencia del cliente bajo par\u00e1metros de agilidad, personalizaci\u00f3n y sostenibilidad<\/strong>.<\/p>\n

El directivo ha subrayado la importancia de adaptarse a los h\u00e1bitos emergentes de compra<\/strong>, desarrollando espacios f\u00edsicos y digitales m\u00e1s cercanos y convenientes, y garantizando al mismo tiempo una gesti\u00f3n con visi\u00f3n de largo plazo y responsabilidad social.<\/p>\n

Experiencia internacional<\/h3>\n

Con 48 a\u00f1os, Pedreira acumula una amplia trayectoria en el sector de la distribuci\u00f3n y el retail internacional. Licenciado en Derecho por la Universidade da Coru\u00f1a y con formaci\u00f3n en la Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne, inici\u00f3 su carrera en Kiabi<\/strong>, donde ocup\u00f3 responsabilidades en el \u00e1rea jur\u00eddica, de expansi\u00f3n y en la direcci\u00f3n financiera de su central de compras en Hong Kong.<\/p>\n

En 2017 se incorpor\u00f3 a Auchan Retail Internacional<\/strong> como director jur\u00eddico y fiscal. En 2021 lleg\u00f3 a Espa\u00f1a como director de Finanzas y Patrimonio de Alcampo, cargo que le permiti\u00f3 dar el salto a responsabilidades operativas sobre hipermercados y supermercados, as\u00ed como sobre \u00e1reas estrat\u00e9gicas como desarrollo, franquicias, M&A, comercio electr\u00f3nico y log\u00edstica avanzada.<\/p>\n

Con una carrera \u00edntegramente ligada al retail alimentario, Am\u00e9rico Ribeiro<\/strong> ha sido pieza clave en la evoluci\u00f3n de Alcampo durante los \u00faltimos seis a\u00f1os. Tras sus inicios en el Grupo Pao de A\u00e7\u00facar, se incorpor\u00f3 en 1996 a Auchan, donde desempe\u00f1\u00f3 puestos de primer nivel: fue director general en Portugal durante diez a\u00f1os y en Italia desde 2017. En 2020 asumi\u00f3 la direcci\u00f3n general de Alcampo, liderando una etapa de fuerte modernizaci\u00f3n y preparaci\u00f3n para el futuro del grupo en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"

El directivo gallego releva a Am\u00e9rico Ribeiro al frente de Alcampo con el reto de consolidar el modelo multiformato y omnicanal.<\/p>\n","protected":false},"author":30,"featured_media":227592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226],"class_list":["post-227588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"acf":[],"yoast_head":"\nCarlos Pedreira, nuevo director general de Alcampo - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"El directivo gallego releva a Am\u00e9rico Ribeiro al frente de Alcampo con el reto de consolidar el modelo multiformato y omnicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227588\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlos Pedreira, nuevo director general de Alcampo - 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