{"id":227583,"date":"2025-10-03T10:17:57","date_gmt":"2025-10-03T08:17:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=227583"},"modified":"2025-10-03T15:02:51","modified_gmt":"2025-10-03T13:02:51","slug":"mahou-se-adentra-en-el-negocio-del-cafe-con-el-lanzamiento-de-cafe-170","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227583","title":{"rendered":"Mahou  San Miguel se adentra en el negocio del caf\u00e9 con el lanzamiento de Caf\u00e9 170"},"content":{"rendered":"<p data-start=\"476\" data-end=\"949\"><strong>Mahou San Miguel anuncia su entrada en el mercado del caf\u00e9 con el lanzamiento de Caf\u00e9 170, una marca propia dise\u00f1ada en exclusiva para el canal de hosteler\u00eda. El producto se distribuir\u00e1 inicialmente a trav\u00e9s de su red Voldis y contar\u00e1, a partir de enero de 2026, con un plan de despliegue progresivo que busca alcanzar posteriormente una presencia a nivel nacional.<\/strong><\/p>\n<p data-start=\"951\" data-end=\"1355\">Con esta apuesta, la compa\u00f1\u00eda da un paso m\u00e1s en su estrategia de diversificaci\u00f3n m\u00e1s all\u00e1 de la cerveza, identificada como una v\u00eda clave de crecimiento futuro. Para ello, <strong>Mahou San Miguel<\/strong> ha creado la <strong data-start=\"1152\" data-end=\"1178\">Unidad de Negocio Caf\u00e9<\/strong>, al frente de la cual estar\u00e1 <strong data-start=\"1208\" data-end=\"1231\">Jes\u00fas G\u00f3mez C\u00e1ceres<\/strong>, nuevo director general de esta divisi\u00f3n, que reportar\u00e1 a la direcci\u00f3n general de negocios liderada por <strong data-start=\"1336\" data-end=\"1352\">Peio Arbeloa<\/strong>.<\/p>\n<p data-start=\"1357\" data-end=\"1570\">\u201cNuestra entrada en la categor\u00eda del caf\u00e9 es un ejemplo de<strong> c\u00f3mo no dejamos de explorar nuevas categor\u00edas m\u00e1s all\u00e1 de la cerveza<\/strong> para reforzar nuestro liderazgo y representa una gran oportunidad para consolidarnos como un socio integral para la Hosteler\u00eda\u201d, afirm\u00f3 Arbeloa. <strong>\u201cEl caf\u00e9 complementa a la perfecci\u00f3n nuestro portafolio actual<\/strong> y nos permitir\u00e1 estar a\u00fan m\u00e1s presentes en los momentos de disfrute que comparten nuestros consumidores en bares y restaurantes\u201d, a\u00f1adi\u00f3.<\/p>\n<p data-start=\"2053\" data-end=\"2509\">Por su parte, <strong>G\u00f3mez C\u00e1ceres<\/strong> subray\u00f3 que la compa\u00f1\u00eda aportar\u00e1 \u201c<strong>una propuesta de valor \u00fanica en el mundo del caf\u00e9<\/strong>, pensada especialmente para el hostelero, con el objetivo de ser un aliado s\u00f3lido para nuestros clientes y de ayudarles a elevar su oferta y conexi\u00f3n con el consumidor\u201d<strong>.<\/strong><\/p>\n<p data-start=\"2053\" data-end=\"2509\"><strong> El primer paso ser\u00e1 el lanzamiento de Caf\u00e9 170<\/strong>, que defini\u00f3 como \u201cuna marca que combina excelencia, innovaci\u00f3n en el servicio y una identidad moderna y diferenciadora\u201d. Con esta iniciativa, <strong>Mahou San Miguel<\/strong> refuerza su papel como <strong data-start=\"2572\" data-end=\"2610\">socio estrat\u00e9gico de la Hosteler\u00eda<\/strong>, ampliando su portafolio de productos y servicios<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mahou ha creado la Unidad de Negocio Caf\u00e9, al frente de la cual estar\u00e1 Jes\u00fas G\u00f3mez C\u00e1ceres.<\/p>\n","protected":false},"author":10966,"featured_media":227586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114,6167],"class_list":["post-227583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad","tag-innovacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou se adentra en el negocio del 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