{"id":227563,"date":"2025-09-29T16:36:23","date_gmt":"2025-09-29T14:36:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=227563"},"modified":"2025-10-02T16:40:46","modified_gmt":"2025-10-02T14:40:46","slug":"johnnie-walker-inaugura-vault-plataforma-global-reiventar-whisky-lujo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227563","title":{"rendered":"Johnnie Walker inaugura &#8216;Vault&#8217;, su plataforma global para reinventar el whisky de lujo"},"content":{"rendered":"<p data-start=\"156\" data-end=\"446\"><strong>Johnnie Walker, el whisky escoc\u00e9s n\u00famero uno del mundo y buque insignia de la gama de lujo de Diageo, anuncia el lanzamiento de Johnnie Walker Vault, una plataforma que busca liderar una nueva categor\u00eda en el universo de los destilados de alta gama.<\/strong><\/p>\n<p data-start=\"448\" data-end=\"647\">Con un enfoque en la <strong data-start=\"469\" data-end=\"488\">personalizaci\u00f3n<\/strong> y la exclusividad, Vault combina la artesan\u00eda del <strong data-start=\"539\" data-end=\"551\">blending<\/strong>, experiencias \u00fanicas y colaboraciones con referentes de la cultura y el dise\u00f1o contempor\u00e1neo. El proyecto tiene su sede en el edificio de <strong data-start=\"737\" data-end=\"767\">Princes Street (Edimburgo)<\/strong>, donde la <strong data-start=\"778\" data-end=\"808\">Master Blender Emma Walker<\/strong> ha creado un atelier con acceso a una biblioteca de m\u00e1s de <strong data-start=\"868\" data-end=\"884\">500 whiskies<\/strong>, entre ellos ediciones raras, a\u00f1ejas y \u201cfantasma\u201d.<\/p>\n<p data-start=\"448\" data-end=\"647\">Desde all\u00ed dise\u00f1a blends irrepetibles que se adaptan a la historia y personalidad de cada cliente. Cada experiencia comienza con una <strong data-start=\"1072\" data-end=\"1100\">invitaci\u00f3n personalizada<\/strong> y puede incluir desde una cena con <strong data-start=\"1136\" data-end=\"1157\">estrella Michelin<\/strong> hasta alojamiento en el <strong data-start=\"1182\" data-end=\"1202\">hotel Gleneagles<\/strong> y una sesi\u00f3n privada de<em> blending<\/em>. El acceso parte de las <strong data-start=\"1260\" data-end=\"1288\">50.000 libras esterlinas<\/strong> e incluye un <strong data-start=\"1302\" data-end=\"1336\">decantador de cristal Baccarat<\/strong> elaborado a medida y la documentaci\u00f3n oficial del blend, que se archiva en Vault como legado personal del cliente.<\/p>\n<p data-start=\"1504\" data-end=\"1803\">Vault se inaugura con <strong data-start=\"1526\" data-end=\"1548\">Couture Expression<\/strong>, una colecci\u00f3n creada junto al dise\u00f1ador <strong data-start=\"1590\" data-end=\"1611\">Olivier Rousteing<\/strong>. Esta edici\u00f3n limitada incluye cuatro whiskies \u2014<strong data-start=\"1660\" data-end=\"1693\">Spring, Summer, Fall y Winter<\/strong>\u2014 que reinterpretan la identidad est\u00e9tica y sensorial del whisky escoc\u00e9s de lujo desde la \u00f3ptica de la moda. Los blends se presentan en <strong data-start=\"1832\" data-end=\"1857\">decantadores Baccarat<\/strong> con drapeados met\u00e1licos, un gui\u00f1o al hist\u00f3rico dise\u00f1o cuadrado de <strong data-start=\"1924\" data-end=\"1944\">Alexander Walker<\/strong> y a los c\u00f3digos visuales de <strong data-start=\"1973\" data-end=\"2002\">Johnnie Walker Blue Label<\/strong>.<\/p>\n<p data-start=\"2050\" data-end=\"2395\">Con Vault, <strong>Johnnie Walker<\/strong> busca consolidar un <strong data-start=\"2096\" data-end=\"2138\">nuevo est\u00e1ndar en el lujo experiencial<\/strong> dentro de la industria de los destilados, donde el producto final se enriquece con <strong data-start=\"2222\" data-end=\"2268\">dise\u00f1o, exclusividad y narrativa emocional<\/strong>. Una propuesta que refuerza la herencia de la marca y su papel de referencia en el segmento del whisky escoc\u00e9s de alta gama.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed es como la marca consolida un nuevo est\u00e1ndar en el lujo experiencial dentro de la industria de los destilados.<\/p>\n","protected":false},"author":10966,"featured_media":227566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-227563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Johnnie Walker lanza &#039;Vault&#039;, su plataforma global para reinventar el whisky de lujo<\/title>\n<meta name=\"description\" content=\"As\u00ed es como la marca 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