{"id":227537,"date":"2025-10-02T14:40:32","date_gmt":"2025-10-02T12:40:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=227537"},"modified":"2025-10-02T15:01:09","modified_gmt":"2025-10-02T13:01:09","slug":"inversion-publicitaria-enero-agosto-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227537","title":{"rendered":"La inversi\u00f3n publicitaria cay\u00f3 un 0,7% hasta agosto\u00a0"},"content":{"rendered":"<p><b>La inversi\u00f3n publicitaria en medios on y off en Espa\u00f1a se situ\u00f3 en 3.638,9 millones de euros en los ocho primeros meses de 2025, lo que supone un descenso del 0,7% respecto al mismo periodo de 2024 (3.663,2 millones), seg\u00fan los datos de InfoAdex. La ca\u00edda del mercado se explica, principalmente, por el retroceso de la televisi\u00f3n, con un descenso del 6,8%.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A pesar que es el principal medio por volumen de inversi\u00f3n, la <\/span><b>TV <\/b><span style=\"font-weight: 400;\">registr\u00f3 un descenso publicitario del 6,8% hasta 1.048,8 millones de euros frente a los 1.125,7 millones de euros registrados en el mismo periodo de 2024.\u00a0 Este medio alcanz\u00f3 una cuota de mercado del 28,8%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n experiment\u00f3 un descenso de la inversi\u00f3n <strong>Diarios + Dominicales<\/strong>, con un -0,9% y una inversi\u00f3n de 449,1 millones de euros en el periodo analizado, respecto a los 453,4 millones de euros de 2024.<\/span><\/p>\n<h3><b>Exterior sigue en alza<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En el lado positivo de la ecuaci\u00f3n, se encuentra <\/span><b>Exterior<\/b><span style=\"font-weight: 400;\">. Este canal sigue manteniendo buenos niveles de crecimiento en inversi\u00f3n publicitaria, liderando la tabla de subida con un repunte del 7,7%, hasta alcanzar un volumen de 278,7 millones de euros, frente a los 258,8 millones de euros registrados en 2024.\u00a0<\/span><\/p>\n<p><b>Cine <\/b><span style=\"font-weight: 400;\">experiment\u00f3 tambi\u00e9n un notable incremento, del 6,7%, con un volumen de 11,2 millones, respecto a los 10,5 millones de euros de 2024, consolidando su progresiva recuperaci\u00f3n. En el \u00e1mbito digital, <\/span><b>Otros Websites<\/b><span style=\"font-weight: 400;\">* registr\u00f3 igualmente un avance del 6,7%, situ\u00e1ndose en 316,9 millones de euros el presupuesto de los primeros ocho meses del a\u00f1o, frente a los 297 millones de euros de 2024.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otros canales que logran variaciones positivas son: <\/span><b>Radio + Audio digital<\/b><span style=\"font-weight: 400;\"> (+1,0%, 354,2 millones de euros), <\/span><b>Redes Sociales<\/b><span style=\"font-weight: 400;\"> (+0,9%, 493 millones), <\/span><b>Revistas <\/b><span style=\"font-weight: 400;\">(+0,6%, 126,8 millones) y <\/span><b>Search<\/b><span style=\"font-weight: 400;\">, con un ligero +0,2% hasta 560,5 millones.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 10pt;\">(**) Otros Websites: Sitios que no son soportes digitales de los medios TV, diarios, revistas y radio. Incluye Youtube.<\/span><\/p>\n<div style=\"position: relative; width: 100%; height: 0px; padding: 77.57% 0px 0px; overflow: hidden; will-change: transform;\"><iframe style=\"position: absolute; width: 100%; height: 100%; top: 0px; left: 0px; border: none; padding: 0px; margin: 0px;\" title=\"INVERSI\u00d3N PUBLICITARIA ENERO - AGOSTO 2025 (INFOADEX)\" src=\"https:\/\/e.infogram.com\/9618978c-8c1f-4cef-8371-074eab436975?src=embed&amp;embed_type=responsive_iframe\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Televisi\u00f3n, principal medio por volumen de inversi\u00f3n, registr\u00f3 una ca\u00edda cercana al 7%. En el lado positivo, Exterior o Cine mantienen la senda de crecimiento. <\/p>\n","protected":false},"author":30,"featured_media":227540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[175,34,2644,194],"class_list":["post-227537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publicitaria","tag-medios-2","tag-revistas","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n publicitaria en medios (enero - agosto 2025)<\/title>\n<meta name=\"description\" content=\"Televisi\u00f3n, principal medio por volumen de inversi\u00f3n, registr\u00f3 una ca\u00edda cercana al 7%. En el lado positivo, Exterior o Cine mantienen la senda de crecimiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227537\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n publicitaria en medios (enero - agosto 2025)\" \/>\n<meta property=\"og:description\" content=\"Televisi\u00f3n, principal medio por volumen de inversi\u00f3n, registr\u00f3 una ca\u00edda cercana al 7%. En el lado positivo, Exterior o Cine mantienen la senda de crecimiento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=227537\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-02T12:40:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T13:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/15693.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"841\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"La inversi\u00f3n publicitaria cay\u00f3 un 0,7% hasta agosto\u00a0\",\"datePublished\":\"2025-10-02T12:40:32+00:00\",\"dateModified\":\"2025-10-02T13:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537\"},\"wordCount\":299,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/15693.jpg\",\"keywords\":[\"inversi\u00f3n publicitaria\",\"medios\",\"revistas\",\"televisi\u00f3n\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=227537\",\"name\":\"La inversi\u00f3n publicitaria en medios (enero - agosto 2025)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/15693.jpg\",\"datePublished\":\"2025-10-02T12:40:32+00:00\",\"dateModified\":\"2025-10-02T13:01:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Televisi\u00f3n, principal medio por volumen de inversi\u00f3n, registr\u00f3 una ca\u00edda cercana al 7%. En el lado positivo, Exterior o Cine mantienen la senda de crecimiento.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=227537\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/15693.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/15693.jpg\",\"width\":1500,\"height\":841},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227537#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La inversi\u00f3n publicitaria cay\u00f3 un 0,7% hasta agosto\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La inversi\u00f3n publicitaria en medios (enero - agosto 2025)","description":"Televisi\u00f3n, principal medio por volumen de inversi\u00f3n, registr\u00f3 una ca\u00edda cercana al 7%. En el lado positivo, Exterior o Cine mantienen la senda de crecimiento.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=227537","og_locale":"es_ES","og_type":"article","og_title":"La inversi\u00f3n publicitaria en medios (enero - agosto 2025)","og_description":"Televisi\u00f3n, principal medio por volumen de inversi\u00f3n, registr\u00f3 una ca\u00edda cercana al 7%. En el lado positivo, Exterior o Cine mantienen la senda de crecimiento.","og_url":"https:\/\/ipmark.com\/?p=227537","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-10-02T12:40:32+00:00","article_modified_time":"2025-10-02T13:01:09+00:00","og_image":[{"width":1500,"height":841,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/15693.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=227537#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=227537"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"La inversi\u00f3n publicitaria cay\u00f3 un 0,7% hasta agosto\u00a0","datePublished":"2025-10-02T12:40:32+00:00","dateModified":"2025-10-02T13:01:09+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=227537"},"wordCount":299,"image":{"@id":"https:\/\/ipmark.com\/?p=227537#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/15693.jpg","keywords":["inversi\u00f3n publicitaria","medios","revistas","televisi\u00f3n"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=227537","url":"https:\/\/ipmark.com\/?p=227537","name":"La inversi\u00f3n publicitaria en medios (enero - agosto 2025)","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=227537#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=227537#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/15693.jpg","datePublished":"2025-10-02T12:40:32+00:00","dateModified":"2025-10-02T13:01:09+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Televisi\u00f3n, principal medio por volumen de inversi\u00f3n, registr\u00f3 una ca\u00edda cercana al 7%. En el lado positivo, Exterior o Cine mantienen la senda de crecimiento.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=227537#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=227537"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=227537#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/15693.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/15693.jpg","width":1500,"height":841},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=227537#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La inversi\u00f3n publicitaria cay\u00f3 un 0,7% hasta agosto\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227537"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227537\/revisions"}],"predecessor-version":[{"id":227548,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227537\/revisions\/227548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/227540"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}