{"id":227533,"date":"2025-10-02T14:29:13","date_gmt":"2025-10-02T12:29:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=227533"},"modified":"2025-10-02T15:17:25","modified_gmt":"2025-10-02T13:17:25","slug":"nescafe-rinde-homenaje-madrugadores-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227533","title":{"rendered":"Nescaf\u00e9 rinde homenaje a los madrugadores en su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>Coincidiendo con el D\u00eda Mundial del Caf\u00e9, Nescaf\u00e9 presenta una campa\u00f1a singular para reconocer a los verdaderos protagonistas de cada ma\u00f1ana: los madrugadores. La marca convirti\u00f3 las historias de 22 personas an\u00f3nimas en un homenaje que combina lo f\u00edsico y lo digital.<\/strong><\/p>\n<p><strong>M\u00e1s de 1.500 personas participaron en el casting lanzado el pasado agosto.<\/strong> De ellas, siete ya cuentan con una placa conmemorativa en la calle de su domicilio, mientras que el resto dispone de una placa digital visible en la plataforma de mapas por un tiempo limitado.<\/p>\n<h2>Historias reales desde Cantabria hasta Ja\u00e9n<\/h2>\n<p>Entre los homenajeados se encuentran perfiles muy diversos: <strong>Christian Herrer\u00eda, de Santo\u00f1a (Cantabria)<\/strong>, que abre cada madrugada la conservera donde trabaja; <strong>\u00c1ngel Gin\u00e9s, transportista de La Carolina (Ja\u00e9n)<\/strong>, que asegura el suministro a las empresas de su comarca; o Teresa Garc\u00eda, jubilada de Rinc\u00f3n de Soto (La Rioja), que madruga cada d\u00eda para cuidar de su familia.<\/p>\n<p>Tambi\u00e9n destacan casos como el de <strong>Loli Mari, de Pedreguer (Alicante)<\/strong>, con cuatro d\u00e9cadas dedicadas a la limpieza municipal; Raquel Torres, de Tur\u00eds (Valencia), que convirti\u00f3 su pasi\u00f3n por la enolog\u00eda en un proyecto solidario; o Mercedes Razola, que lleva toda una vida cuidando el cuartel de la Guardia Civil en Hita (Guadalajara). En Lorca (Murcia), <strong>la marca ha querido rendir tributo a los ol\u00edmpicos de v\u00f3ley playa Adri\u00e1n Gavira y Pablo Herrera<\/strong>, instalando la placa \u201cCalle de Herrera y Gavira, leyendas del v\u00f3ley playa espa\u00f1ol\u201d en el Centro Internacional V\u00f3ley Playa donde entrenan al amanecer.<\/p>\n<h2>Una campa\u00f1a integral y experiencial<\/h2>\n<p>\u201cQuer\u00edamos escuchar a los madrugadores y darles el reconocimiento que se merecen, grabando sus historias en las calles f\u00edsicas y en los mapas digitales. <strong>Esta acci\u00f3n une emoci\u00f3n, creatividad y tecnolog\u00eda en un homenaje \u00fanico a quienes hacen posible el despertar del pa\u00eds\u201d<\/strong>, se\u00f1al\u00f3 <strong>Adriel Urban Blanco<\/strong>, responsable de marketing de <strong>Nescaf\u00e9 Iberia.<\/strong><\/p>\n<p>La campa\u00f1a refuerza el v\u00ednculo de <strong>Nescaf\u00e9<\/strong> con la constancia y el esfuerzo diario de quienes ponen en marcha la rutina cada ma\u00f1ana. Con este proyecto 360\u00ba, <strong>la marca vuelve a destacar por su capacidad de crear acciones emocionales y diferentes<\/strong>, capaces de trascender formatos y conectar con la vida real de las personas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de 1.500 personas participaron en el casting lanzado el pasado agosto. De ellas, siete ya cuentan con una placa conmemorativa en la calle de su domicilio.<\/p>\n","protected":false},"author":10966,"featured_media":227535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-227533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nescaf\u00e9 rinde homenaje a los madrugadores en su campa\u00f1a<\/title>\n<meta name=\"description\" content=\"M\u00e1s de 1.500 personas participaron en el casting de agosto. 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