{"id":227518,"date":"2025-10-02T13:33:14","date_gmt":"2025-10-02T11:33:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=227518"},"modified":"2025-10-02T15:04:15","modified_gmt":"2025-10-02T13:04:15","slug":"ikea-presenta-campana-aborda-convivencia-intergeneracional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227518","title":{"rendered":"Ikea aborda la convivencia intergeneracional"},"content":{"rendered":"<p data-start=\"228\" data-end=\"516\"><strong>Uno de cada cuatro j\u00f3venes en Espa\u00f1a retrasa su emancipaci\u00f3n por las dificultades para acceder a una vivienda, seg\u00fan revela el estudio &#8216;J\u00f3venes, vivienda y futuro&#8217;, elaborado por Ipsos para Ikea\u00a0con la colaboraci\u00f3n de Talento para el Futuro.<\/strong><\/p>\n<p data-start=\"518\" data-end=\"768\">En este contexto, la compa\u00f1\u00eda sueca ha decidido poner el foco en la <strong data-start=\"586\" data-end=\"618\">convivencia dentro del hogar<\/strong> con su nueva campa\u00f1a publicitaria, que se estrena el <strong data-start=\"672\" data-end=\"696\">domingo 5 de octubre<\/strong> bajo el concepto <strong data-start=\"714\" data-end=\"765\">\u201cLa convivencia no tiene por qu\u00e9 ser un horror\u201d<\/strong>.<\/p>\n<p data-start=\"817\" data-end=\"1217\">Ideada por <strong data-start=\"828\" data-end=\"845\">McCann Madrid<\/strong>, la iniciativa se lanzar\u00e1 coincidiendo con la cercan\u00eda de Halloween y recurre al lenguaje visual del <strong data-start=\"947\" data-end=\"987\">cine de terror con un toque de humor<\/strong>. A trav\u00e9s de diferentes piezas, se escenifican los conflictos cotidianos entre dos generaciones que conviven bajo el mismo techo y c\u00f3mo distintos productos de Ikea ayudan a resolver esas tensiones, facilitando la vida en com\u00fan.<\/p>\n<p data-start=\"1219\" data-end=\"1526\">La campa\u00f1a incluye <strong data-start=\"1238\" data-end=\"1289\">cuatro spots para televisi\u00f3n y medios digitales<\/strong>, as\u00ed como formatos exteriores (OOH) y digitales que se difundir\u00e1n de manera escalonada hasta mediados de 2026. Todas las versiones contar\u00e1n con <strong data-start=\"1434\" data-end=\"1523\">subt\u00edtulos para garantizar la accesibilidad de las personas con discapacidad auditiva<\/strong>.<\/p>\n<p data-start=\"1571\" data-end=\"2124\">\u201c[&#8230;] <strong>Con esta campa\u00f1a nos queremos acercar a esta realidad social desde una mirada constructiva<\/strong> y positiva, aportando soluciones que faciliten la convivencia intergeneracional y permitan a la mayor\u00eda de las personas disfrutar de su d\u00eda a d\u00eda en el hogar com\u00fan\u201d, ha se\u00f1alado <strong data-start=\"2046\" data-end=\"2064\">Rafael Jim\u00e9nez<\/strong>, director de comunicaci\u00f3n de marketing de <strong>Ikea en Espa\u00f1a.<\/strong><\/p>\n<p data-start=\"2160\" data-end=\"2449\">Adem\u00e1s, como parte de la campa\u00f1a, el pr\u00f3ximo <strong data-start=\"2205\" data-end=\"2221\">9 de octubre<\/strong> se activar\u00e1 una acci\u00f3n especial dirigida a los socios del club de fidelizaci\u00f3n <strong data-start=\"2301\" data-end=\"2316\">Ikea Family<\/strong>, quienes podr\u00e1n descubrir diferentes tensiones de la convivencia y participar en el <strong data-start=\"2401\" data-end=\"2446\">sorteo de 20 tarjetas regalo de 500 euros<\/strong>.<\/p>\n<p data-start=\"2451\" data-end=\"2709\">Con esta iniciativa, <strong>Ikea<\/strong> refuerza su papel como actor que no solo ofrece soluciones de dise\u00f1o y mobiliario, sino tambi\u00e9n propuestas que responden a <strong data-start=\"2600\" data-end=\"2632\">realidades sociales actuales<\/strong>, acompa\u00f1ando a los j\u00f3venes y a las familias en el reto de compartir hogar.<\/p>\n<p><iframe loading=\"lazy\" title=\"Novedades IKEA para convivir mejor\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9xgH5Q5T7Mw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" 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