{"id":227501,"date":"2025-10-02T12:03:13","date_gmt":"2025-10-02T10:03:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=227501"},"modified":"2025-10-02T12:04:00","modified_gmt":"2025-10-02T10:04:00","slug":"la-acb-y-72kilos-lanzan-la-campana-unbalonparanojugar-contra-el-bullying","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227501","title":{"rendered":"La ACB y 72kilos lanzan la campa\u00f1a #UnBal\u00f3nParaNoJugar contra el bullying"},"content":{"rendered":"<p>La propuesta transforma un bal\u00f3n de baloncesto en un objeto con el que nunca se podr\u00e1 jugar: en cada uno de sus gajos, <strong>72kilos ha ilustrado historias reales de bullying, convirti\u00e9ndolo en un s\u00edmbolo de denuncia<\/strong> y en un recordatorio de que, como indica el lema, \u201ccon el bullying no se juega\u201d.<\/p>\n<p>La campa\u00f1a coincide con el <strong>nacimiento de la Fundaci\u00f3n ACB, que aspira a convertirse en referente en Espa\u00f1a en el \u00e1mbito del baloncesto solidari<\/strong>o, la formaci\u00f3n y la inclusi\u00f3n social.<\/p>\n<p><iframe loading=\"lazy\" title=\"#UnBal\u00f3nParaNoJugar: cuando el juego se detiene para luchar contra el acoso | acb y 72kilos\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0QpwVtdAs7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Un bal\u00f3n convertido en altavoz<\/strong><\/p>\n<p>La acci\u00f3n se acompa\u00f1a de <strong>un taller de concienciaci\u00f3n con alumnos de un colegio en Bilbao y de entrevistas a seguidores de la ACB que han compartido sus testimonios sobre acoso<\/strong>. El proyecto culmina con un v\u00eddeo principal y varias piezas digitales que muestran tanto el proceso creativo del bal\u00f3n como las voces de quienes han vivido esta realidad.<\/p>\n<p>\u201cQuer\u00edamos crear algo que impactara visualmente, emocionalmente y que tuviera un retorno real. El talento y la implicaci\u00f3n de 72kilos lo ha hecho posible. #UnBal\u00f3nParaNoJugar va m\u00e1s all\u00e1 de una campa\u00f1a: es una llamada a la acci\u00f3n para que todos seamos parte de la soluci\u00f3n\u201d, declar\u00f3 <strong>Sandra Alaejos, responsable de marketing de la ACB<\/strong>.<\/p>\n<p>Por su parte, el ilustrador \u00d3scar Alonso (72kilos) destac\u00f3: \u201cPara m\u00ed, la ilustraci\u00f3n es una forma de conectar y dar voz a lo que a veces no se puede expresar con palabras. Espero que este bal\u00f3n sirva para que los que sufren se sientan escuchados y para que quienes miran para otro lado se atrevan a actuar. Con el bullying, el juego se detiene\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n de Clubes de Baloncesto (ACB) ha presentado, junto al ilustrador 72kilos y con el desarrollo creativo de Making Science, la campa\u00f1a #UnBal\u00f3nParaNoJugar, una acci\u00f3n de sensibilizaci\u00f3n contra el acoso escolar enmarcada en la iniciativa \u201cActuamos contra el bullying\u201d, que cumple ya siete ediciones.<\/p>\n","protected":false},"author":14,"featured_media":227503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-227501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La ACB y 72kilos lanzan la campa\u00f1a #UnBal\u00f3nParaNoJugar contra el bullying - 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