{"id":227493,"date":"2025-10-02T11:45:11","date_gmt":"2025-10-02T09:45:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=227493"},"modified":"2025-10-02T11:45:11","modified_gmt":"2025-10-02T09:45:11","slug":"seedtag-lanza-aura-by-liz-nueva-suite-creativa-neuro-contextual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227493","title":{"rendered":"\u00a0Seedtag lanza AURA by Liz, nueva suite creativa neuro-contextual"},"content":{"rendered":"<p>La soluci\u00f3n, que se ofrece en fase pre-campa\u00f1a, <strong>combina an\u00e1lisis profundo de las creatividades, recomendaciones estrat\u00e9gicas y generaci\u00f3n de anuncios con el objetivo de conectar de forma m\u00e1s efectiva con las audiencias<\/strong>. Seg\u00fan la compa\u00f1\u00eda, las primeras activaciones han conseguido incrementos significativos de performance a lo largo del embudo.<\/p>\n<p>AURA se apoya en Liz, la IA neuro-contextual de Seedtag, que integra procesamiento del lenguaje natural, <em>embeddings<\/em> avanzados y principios de neurociencia. Gracias a esta tecnolog\u00eda, <strong>la plataforma es capaz de interpretar millones de datos en tiempo real para comprender intereses, emociones e intenciones de los usuarios, siempre bajo un modelo <em>privacy-first<\/em><\/strong>.<\/p>\n<p>El marco AURA \u2014Attention, Understanding, Recall y Action\u2014 permite identificar qu\u00e9 impulsa realmente el rendimiento creativo. De este modo, los anuncios resultan m\u00e1s f\u00e1ciles de procesar, generan mayor atenci\u00f3n y consiguen un recuerdo m\u00e1s duradero.<\/p>\n<p><strong>Servicios complementarios<\/strong><\/p>\n<p>AURA by Liz se articula en dos servicios diferenciados, que pueden contratarse de forma independiente o conjunta:<\/p>\n<ul>\n<li><strong>Creative Intelligence<\/strong>, que analiza las piezas publicitarias para detectar los elementos que captan mejor la atenci\u00f3n y ofrece insights espec\u00edficos por audiencia, orientados a mejorar la interacci\u00f3n y los resultados.<\/li>\n<li><strong>Generative AI<\/strong>, que combina los datos de Liz con la IA generativa de Seedtag para escalar la producci\u00f3n creativa de manera eficiente, ahorrando tiempo y recursos sin sacrificar calidad.<\/li>\n<\/ul>\n<p>Adem\u00e1s, el sistema integra m\u00e9tricas de terceros como mapas de calor y t\u00e9cnicas de seguimiento ocular, lo que permite ofrecer a las marcas informaci\u00f3n completa y accionable para la optimizaci\u00f3n de sus campa\u00f1as.<\/p>\n<p><strong>Impacto <\/strong><\/p>\n<p>En un caso de uso con una marca l\u00edder en el cuidado del consumidor, la creatividad mejorada con AURA super\u00f3 ampliamente a la versi\u00f3n original:<\/p>\n<ul>\n<li>+8 puntos en reconocimiento de marca.<\/li>\n<li>+13 puntos en consideraci\u00f3n.<\/li>\n<li>+10 puntos en intenci\u00f3n de compra.<\/li>\n<\/ul>\n<p>\u201cTras lanzar nuestra oferta inicial de Generative AI en 2023, hemos visto una clara demanda de una inteligencia creativa m\u00e1s profunda. AURA by Liz garantiza que las campa\u00f1as est\u00e9n dise\u00f1adas para el \u00e9xito desde el inicio, maximizando la interacci\u00f3n y generando un impacto medible\u201d, ha se\u00f1alado Fernando Pascual, SVP de Dise\u00f1o en Seedtag.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seedtag, compa\u00f1\u00eda global especializada en publicidad neuro-contextual, ha anunciado el lanzamiento de AURA by Liz, una suite de capacidades creativas premium dise\u00f1ada para optimizar el rendimiento publicitario a trav\u00e9s de la neurociencia y la inteligencia artificial.<\/p>\n","protected":false},"author":14,"featured_media":227497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077],"class_list":["post-227493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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