{"id":227481,"date":"2025-10-02T10:34:30","date_gmt":"2025-10-02T08:34:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=227481"},"modified":"2025-10-02T10:34:30","modified_gmt":"2025-10-02T08:34:30","slug":"stellantis-iberia-refuerza-su-comunicacion-con-los-nombramientos-de-borja-aboin-y-carlos-adan","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227481","title":{"rendered":"Stellantis Iberia refuerza su comunicaci\u00f3n con los nombramientos de Borja Aboin y Carlos Ad\u00e1n"},"content":{"rendered":"<p data-start=\"193\" data-end=\"473\"><strong>Con efectividad\u00a0 desde el 1 de octubre, la direcci\u00f3n de comunicaci\u00f3n de Stellantis Iberia, bajo la responsabilidad de Rosa Caniego, anuncia dos nuevos nombramientos en su estructura con el objetivo de fortalecer la comunicaci\u00f3n de sus marcas y \u00e1reas de negocio en Espa\u00f1a.<\/strong><\/p>\n<p data-start=\"475\" data-end=\"827\">Por un lado, <strong data-start=\"488\" data-end=\"503\">Borja Aboin<\/strong> ha sido designado responsable de comunicaci\u00f3n de las marcas <strong data-start=\"522\" data-end=\"620\">Jeep y Opel y de la <em>business unit<\/em> Stellantis Pro One<\/strong> en Espa\u00f1a. Por otro, <strong data-start=\"642\" data-end=\"657\">Carlos Ad\u00e1n<\/strong> asume la responsabilidad de comunicaci\u00f3n de las marcas<strong data-start=\"686\" data-end=\"730\"> Fiat y Abarth<\/strong>, funci\u00f3n que compaginar\u00e1 con su actual cargo como responsable de comunicaci\u00f3n corporativa.<\/p>\n<h2 data-start=\"829\" data-end=\"860\">Trayectoria de Borja Aboin<\/h2>\n<p data-start=\"862\" data-end=\"1197\">Licenciado en Econom\u00eda por la <strong data-start=\"892\" data-end=\"929\">Universidad Complutense de Madrid<\/strong> y con un M\u00e1ster en Direcci\u00f3n de Empresas de Automoci\u00f3n por la <strong data-start=\"992\" data-end=\"1014\">IE Business School<\/strong>, <strong>Borja Aboin<\/strong> acumula una s\u00f3lida experiencia en el sector del autom\u00f3vil. Su carrera comenz\u00f3 en <strong data-start=\"1109\" data-end=\"1117\">2007<\/strong> en Chrysler Espa\u00f1a como Product Manager de las marcas Chrysler, Jeep y Dodge.<\/p>\n<p data-start=\"1199\" data-end=\"1728\">Tras la fusi\u00f3n de Chrysler con Fiat Group en 2010, pas\u00f3 a ocupar el cargo de <strong data-start=\"1276\" data-end=\"1320\">Senior Product Marketing Manager de Jeep<\/strong> dentro de Fiat Chrysler Automobiles Espa\u00f1a. Ocho a\u00f1os despu\u00e9s, en 2018, se incorpor\u00f3 al Departamento de Comunicaci\u00f3n y Relaciones Externas como <strong data-start=\"1465\" data-end=\"1493\">Public Relations Manager<\/strong>. Con la creaci\u00f3n de <strong data-start=\"1514\" data-end=\"1536\">Stellantis en 2021<\/strong>, se uni\u00f3 al \u00e1rea de Comunicaci\u00f3n Corporativa e Interna en Espa\u00f1a. En 2022, fue nombrado <strong data-start=\"1625\" data-end=\"1683\">Customer Experience Manager en Stellantis &amp; You Espa\u00f1a<\/strong>, cargo que ha ocupado hasta la actualidad.<\/p>\n<h2 data-start=\"1730\" data-end=\"1761\">Trayectoria de Carlos Ad\u00e1n<\/h2>\n<p data-start=\"1763\" data-end=\"2203\">Por su parte, <strong data-start=\"1777\" data-end=\"1792\">Carlos Ad\u00e1n<\/strong> es Ingeniero T\u00e9cnico Industrial por la <strong data-start=\"1832\" data-end=\"1861\">Universidad de Valladolid<\/strong> e Ingeniero Superior de Organizaci\u00f3n Industrial por la <strong data-start=\"1917\" data-end=\"1954\">Universidad Polit\u00e9cnica de Madrid<\/strong>. Inici\u00f3 su carrera en <strong data-start=\"1977\" data-end=\"2002\">Renault Groupe Espa\u00f1a<\/strong> en 2002, para despu\u00e9s incorporarse en 2004 al <strong data-start=\"2049\" data-end=\"2062\">Grupo PSA<\/strong>, donde ocup\u00f3 diversas responsabilidades en la Direcci\u00f3n Log\u00edstica de Piezas de Recambio, en \u00e1reas de Calidad, Distribuci\u00f3n y Organizaci\u00f3n.<\/p>\n<p data-start=\"2205\" data-end=\"2628\">En 2015, pas\u00f3 a la direcci\u00f3n de marketing de <strong data-start=\"2250\" data-end=\"2268\">Citro\u00ebn Espa\u00f1a<\/strong> como Brand Manager. Posteriormente, en 2022, fue nombrado responsable de eventos y<strong data-start=\"2327\" data-end=\"2367\"> Back Office<\/strong> en la direcci\u00f3n de comunicaci\u00f3n y Relaciones Institucionales de Stellantis Iberia. En 2025 asumi\u00f3 la responsabilidad de comunicaci\u00f3n corporativa en <strong data-start=\"2469\" data-end=\"2537\">Stellantis Espa\u00f1a<\/strong>, posici\u00f3n que ahora compatibilizar\u00e1 con la comunicaci\u00f3n de las marcas <strong data-start=\"2608\" data-end=\"2625\">Fiat y Abarth<\/strong>.<\/p>\n<p data-start=\"2673\" data-end=\"2987\">Con estas incorporaciones, Stellantis Iberia busca <strong data-start=\"2724\" data-end=\"2793\">impulsar la visibilidad y posicionamiento de sus marcas en Espa\u00f1a<\/strong>, reforzando el papel de la comunicaci\u00f3n en un momento clave para la industria de la automoci\u00f3n, marcado por la transformaci\u00f3n hacia la movilidad sostenible, la digitalizaci\u00f3n y la innovaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de estas incorporaciones es fortalecer la comunicaci\u00f3n de sus marcas y \u00e1reas de negocio en Espa\u00f1a.<\/p>\n","protected":false},"author":10966,"featured_media":227483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-227481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stellantis refuerza su comunicaci\u00f3n con Borja Aboin y Carlos Ad\u00e1n<\/title>\n<meta name=\"description\" content=\"El objetivo de estas incorporaciones es fortalecer la comunicaci\u00f3n de sus marcas y \u00e1reas de negocio en Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227481\" 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