{"id":227472,"date":"2025-10-02T10:00:11","date_gmt":"2025-10-02T08:00:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=227472"},"modified":"2025-10-02T10:00:11","modified_gmt":"2025-10-02T08:00:11","slug":"puerta-de-alcala-events-ficha-a-silvia-serrano-como-su-directora-comercial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227472","title":{"rendered":"Puerta de Alcal\u00e1 Events ficha a Silvia Serrano como su directora comercial"},"content":{"rendered":"<p><strong>Puerta de Alcal\u00e1 Events anuncia\u00a0 el nombramiento de Silvia Serrano Casta\u00f1o como nueva directora comercial de la compa\u00f1\u00eda, con el objetivo de reforzar su estrategia de crecimiento y consolidaci\u00f3n en el sector de la organizaci\u00f3n de eventos corporativos.<\/strong><\/p>\n<p>Con m\u00e1s de 20 a\u00f1os de experiencia en comunicaci\u00f3n, marketing y desarrollo de negocio, <strong>Serrano aporta una s\u00f3lida trayectoria en la definici\u00f3n e implementaci\u00f3n de estrategias 360<\/strong>, gesti\u00f3n de equipos y liderazgo de proyectos de alto impacto para marcas nacionales e internacionales.<\/p>\n<p>Durante<strong> los \u00faltimos dos a\u00f1os ejerci\u00f3 como directora ejecutiva de AEVEA<\/strong> (Agencias Espa\u00f1olas de Eventos Asociadas), la patronal de las agencias organizadoras de eventos en Espa\u00f1a, donde ha liderado la ejecuci\u00f3n de planes estrat\u00e9gicos, el fortalecimiento de relaciones institucionales y la organizaci\u00f3n de los AEVEA AWARDS 2024 y 2025. <strong>Su gesti\u00f3n ha contribuido a reforzar el posicionamiento de la asociaci\u00f3n en el sector<\/strong> y a estrechar v\u00ednculos con sus m\u00e1s de 80 agencias asociadas.<\/p>\n<p>Previamente, ocup\u00f3 posiciones de relevancia en compa\u00f1\u00edas como Ilunion Comunicaci\u00f3n Social, donde fue directora de desarrollo de negocio, y Ogilvy, donde trabaj\u00f3 durante 16 a\u00f1os dirigiendo campa\u00f1as integradas y multicanal para marcas nacionales e internacionales. Adem\u00e1s, <strong>ha desarrollado proyectos empresariales propios vinculados al arte y la cultura,<\/strong> y cuenta con una amplia experiencia en organizaci\u00f3n de eventos, relaciones institucionales, comunicaci\u00f3n corporativa y marketing digital.<\/p>\n<p>\u201cAsumo con gran ilusi\u00f3n este reto en Puerta de Alcal\u00e1 Events. <strong>Mi objetivo es contribuir a impulsar el posicionamiento de la compa\u00f1\u00eda en el mercado<\/strong>, potenciar nuevas oportunidades de negocio y consolidar nuestra propuesta de valor en un sector tan din\u00e1mico y competitivo como el de los eventos\u201d, se\u00f1ala Serrano.<\/p>\n<p>Con esta incorporaci\u00f3n,<strong> Puerta de Alcal\u00e1 Events (Ramses, Patio de Leones, Flamenco de Leones, Casa Faraona y Lady Bongo)<\/strong>, refuerza su compromiso con la excelencia, la innovaci\u00f3n y la sostenibilidad en la organizaci\u00f3n de eventos, consolidando las experiencias \u00fanicas y memorables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante los \u00faltimos dos a\u00f1os, Serrano ejerci\u00f3 como directora ejecutiva de AEVEA (Agencias Espa\u00f1olas de Eventos Asociadas).<\/p>\n","protected":false},"author":10966,"featured_media":227475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2398,6526],"class_list":["post-227472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-eventos","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Silvia Serrano, directora comercial de Puerta de Alcal\u00e1 Events<\/title>\n<meta name=\"description\" content=\"Durante los \u00faltimos dos a\u00f1os, Serrano ejerci\u00f3 como directora ejecutiva de AEVEA (Agencias 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