{"id":227458,"date":"2025-10-01T17:10:50","date_gmt":"2025-10-01T15:10:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=227458"},"modified":"2025-10-01T17:10:50","modified_gmt":"2025-10-01T15:10:50","slug":"publicis-groupe-ficha-a-miguel-angel-dominguez-como-crm-lead","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227458","title":{"rendered":"Publicis Groupe ficha a Miguel \u00c1ngel Dom\u00ednguez como CRM &#8216;lead&#8217;"},"content":{"rendered":"<p>Entre sus hitos m\u00e1s relevantes figura el <strong>dise\u00f1o e implementaci\u00f3n de la estrategia CRM global para Pernod Ricard<\/strong>, desplegada en todas sus marcas, adem\u00e1s de proyectos de transformaci\u00f3n digital centrados en la optimizaci\u00f3n de la eficiencia operativa y la personalizaci\u00f3n de la relaci\u00f3n con clientes.<\/p>\n<p>En su nuevo cargo, ser\u00e1 responsable de <strong>liderar la estrategia y ejecuci\u00f3n de iniciativas de CRM, coordinando equipos multidisciplinares y fomentando la cultura del dato como motor de innovaci\u00f3n<\/strong>.<\/p>\n<p>Seg\u00fan el directivo, unirse a Publicis es \u201cun privilegio\u201d por la apuesta del grupo en innovaci\u00f3n y visi\u00f3n a largo plazo. Para Javier Varas, <em>martech director<\/em> de Publicis Groupe, su incorporaci\u00f3n \u201cser\u00e1 clave para conectar data, tecnolog\u00eda, creatividad y medios bajo el Power of One\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Groupe Espa\u00f1a ha incorporado a Miguel \u00c1ngel Dom\u00ednguez como CRM lead en ERIS, su unidad de Data-Marketing. Con m\u00e1s de 15 a\u00f1os de trayectoria en CRM, Dom\u00ednguez ha trabajado con compa\u00f1\u00edas l\u00edderes en sectores como el juego online, las bebidas alcoh\u00f3licas y los medios de comunicaci\u00f3n, aplicando estrategias tanto en modelos B2B (Business to Business) como B2C (Business to Consumer) y B2E (Business to Employee).<\/p>\n","protected":false},"author":14,"featured_media":227459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,76],"class_list":["post-227458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicis Groupe ficha a Miguel \u00c1ngel Dom\u00ednguez como CRM &#039;lead&#039; - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227458\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis Groupe ficha a Miguel \u00c1ngel Dom\u00ednguez como CRM &#039;lead&#039; - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Publicis Groupe Espa\u00f1a ha incorporado a Miguel \u00c1ngel Dom\u00ednguez como CRM lead en ERIS, su unidad de Data-Marketing. 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