{"id":227413,"date":"2025-10-01T14:06:49","date_gmt":"2025-10-01T12:06:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=227413"},"modified":"2025-10-01T16:33:03","modified_gmt":"2025-10-01T14:33:03","slug":"netflix-se-integra-en-la-solucion-de-medicion-cross-media-de-audienceproject","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227413","title":{"rendered":"Netflix se integra en la soluci\u00f3n de medici\u00f3n cross-media de AudienceProject"},"content":{"rendered":"<p><strong>La firma de tecnolog\u00eda de medici\u00f3n AudienceProject ha anunciado el lanzamiento de una integraci\u00f3n directa con Netflix que permitir\u00e1 a los anunciantes en Reino Unido, Alemania, Francia, Italia y Espa\u00f1a medir sus campa\u00f1as en la plataforma de streaming a trav\u00e9s de la soluci\u00f3n de medici\u00f3n cross-media de la primera.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con esta nueva funcionalidad, los anunciantes podr\u00e1n obtener datos independientes sobre el alcance y la frecuencia de sus campa\u00f1as en Netflix, tanto de forma aislada como en combinaci\u00f3n con otros canales como open web, redes sociales, v\u00eddeo online, televisi\u00f3n conectada y televisi\u00f3n lineal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos servicios de streaming ocupan un papel cada vez m\u00e1s central en el consumo de medios, y los anunciantes buscan entender el alcance y el impacto de sus campa\u00f1as en estas plataformas. Al ofrecer tambi\u00e9n una medici\u00f3n independiente de las audiencias en Netflix, avanzamos en nuestra misi\u00f3n de ayudar a los anunciantes a tomar decisiones de marketing con confianza y a alcanzar a sus audiencias de manera m\u00e1s efectiva\u201d, ha explicado <strong>Robert Singleton<\/strong>, <em>partnerships director<\/em> de <strong>AudienceProject<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda se\u00f1ala que esta ampliaci\u00f3n de su sistema de medici\u00f3n ofrece a los anunciantes una visi\u00f3n m\u00e1s completa del rendimiento de sus campa\u00f1as, facilitando la optimizaci\u00f3n de las inversiones en medios y la mejora de la eficiencia publicitaria a trav\u00e9s de distintos canales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dicha integraci\u00f3n est\u00e1 disponible para los anunciantes de Espa\u00f1a, Italia, Francia, Alemania y Reino Unido. <\/p>\n","protected":false},"author":29,"featured_media":227422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[50,194],"class_list":["post-227413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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