{"id":227412,"date":"2025-10-01T13:59:33","date_gmt":"2025-10-01T11:59:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=227412"},"modified":"2025-10-01T16:37:42","modified_gmt":"2025-10-01T14:37:42","slug":"fanny-campeny-ipg-mediabrands-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227412","title":{"rendered":"Fanny Campeny, nueva ‘business unit director’ de IPG Mediabrands en Barcelona"},"content":{"rendered":"

IPG Mediabrands ha anunciado el nombramiento de Fanny Campeny como nueva business unit director<\/em> de la oficina de Barcelona, un cargo de reciente creaci\u00f3n con el que el grupo busca reforzar su compromiso con el liderazgo local, el desarrollo del talento y la excelencia en el servicio a clientes.\u00a0<\/strong><\/p>\n

Campeny reportar\u00e1 directamente a Oriol Arjona, managing director<\/em> de IPG Mediabrands Barcelona<\/strong>.<\/p>\n

Desde su nuevo rol, Campeny asumir\u00e1 el m\u00e1ximo liderazgo en la estrategia y gesti\u00f3n de clientes en Barcelona, con el objetivo de acompa\u00f1arles en sus desaf\u00edos de marketing y comunicaci\u00f3n. De la mano del equipo creativo, impulsar\u00e1 soluciones integradas que combinan medios, datos, creatividad y tecnolog\u00eda<\/strong> para generar crecimiento sostenible y resultados transformadores en marcas como Nike, Wallapop, Tous, Honda, Mattel o Codorn\u00edu<\/strong>, entre otras.<\/p>\n

Con m\u00e1s de 25 a\u00f1os de experiencia en la industria<\/strong> y seis en la compa\u00f1\u00eda, Fanny Campeny ejerc\u00eda hasta ahora como client service director<\/em> de UM<\/strong>, agencia de IPG Mediabrands. Durante esta etapa, ha liderado cuentas como Nestl\u00e9, Nespresso, Henkel, Codorn\u00edu, Honda, Vileda o Flora Foods<\/strong>.<\/p>\n

Crecimiento de IPG Mediabrands<\/h2>\n

El nombramiento se enmarca en un momento de fuerte crecimiento para la oficina de Barcelona, que ha pasado en los \u00faltimos a\u00f1os de 10 millones de euros a m\u00e1s de 100 millones de facturaci\u00f3n<\/strong>, consolid\u00e1ndose como hub de referencia para clientes con presencia internacional<\/strong>.<\/p>\n

Este desarrollo se suma al avance del grupo en Espa\u00f1a: en 2024, la consultora independiente RECMA<\/strong> reconoci\u00f3 a IPG Mediabrands como el grupo que m\u00e1s creci\u00f3 en el pa\u00eds (+23 %), situando a UM Espa\u00f1a e Initiative Espa\u00f1a<\/strong> entre las agencias de medios m\u00e1s relevantes del mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con este cargo de nueva creaci\u00f3n, se busca reforzar el compromiso local, el desarrollo de talento y la experiencia en el servicio a clientes.<\/p>\n","protected":false},"author":30,"featured_media":227414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2227,6526,2341],"class_list":["post-227412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-marketing","tag-nombramientos","tag-publicidad"],"acf":[],"yoast_head":"\nFanny Campeny, nueva 'business unit director' de IPG Mediabrands en Barcelona<\/title>\n<meta name=\"description\" content=\"Con este cargo de nueva creaci\u00f3n, se busca reforzar su compromiso local, el desarrollo de talento y la experiencia en el servicio a clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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