{"id":227394,"date":"2025-10-01T13:00:52","date_gmt":"2025-10-01T11:00:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=227394"},"modified":"2025-10-01T16:34:53","modified_gmt":"2025-10-01T14:34:53","slug":"tiktok-estrena-travel-ads-primer-formato-publicitario-sector-viajes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227394","title":{"rendered":"TikTok estrena Travel Ads, su primer formato publicitario para el sector viajes"},"content":{"rendered":"

TikTok da un paso m\u00e1s en su estrategia publicitaria con el lanzamiento de Travel Ads, el primer formato de anuncios dise\u00f1ado espec\u00edficamente para marcas de viajes. Se trata de un modelo basado en cat\u00e1logos y potenciado por IA que permitir\u00e1 a hoteles, aerol\u00edneas y destinos automatizar la promoci\u00f3n de sus ofertas con creatividades personalizadas.<\/strong><\/p>\n

La compa\u00f1\u00eda, propiedad de ByteDance<\/strong>, ha actualizado su sistema Smart+<\/strong> con algoritmos de optimizaci\u00f3n espec\u00edficos para viajes. Estos modelos identifican a usuarios con intenci\u00f3n de reserva y los conectan con hoteles, vuelos y destinos<\/strong> adaptados a sus preferencias y actividades dentro de la plataforma.<\/p>\n

El nuevo formato incorpora adem\u00e1s las llamadas \u201ctarjetas de viaje\u201d<\/strong>, elementos clicables que incluyen informaci\u00f3n relevante sobre la oferta \u2014desde el nombre y la calificaci\u00f3n de un hotel, hasta precios, descuentos o datos de vuelo\u2014. Estas tarjetas aparecen dos segundos despu\u00e9s de que comience el v\u00eddeo y pueden mostrar hasta diez opciones<\/strong>, desliz\u00e1ndose autom\u00e1ticamente cada cuatro segundos.<\/p>\n

Con Travel Ads<\/strong>, TikTok busca reforzar la relevancia de sus campa\u00f1as en un mercado en el que la plataforma se ha consolidado como un referente en descubrimiento. Seg\u00fan datos internos, el 84% de los usuarios consume contenido de viajes al menos una vez al mes<\/strong> y un 66% se\u00f1ala a TikTok como su principal fuente <\/strong>de inspiraci\u00f3n tur\u00edstica.<\/p>\n

Este lanzamiento llega menos de dos meses despu\u00e9s de TikTok Go<\/strong>, la herramienta de monetizaci\u00f3n que permite a los creadores obtener comisiones y beneficios patrocinados<\/strong> al promocionar hoteles, restaurantes, experiencias locales y otros servicios vinculados a la hospitalidad.<\/p>\n","protected":false},"excerpt":{"rendered":"

De esta forma destacan las \u201ctarjetas de viaje\u201d con informaci\u00f3n sobre la oferta, desde el nombre y la calificaci\u00f3n de un hotel hasta precios, descuentos o datos de vuelo.<\/p>\n","protected":false},"author":10966,"featured_media":227402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6524,2341,147],"class_list":["post-227394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ia","tag-publicidad","tag-redes-sociales"],"acf":[],"yoast_head":"\nTikTok lanza Travel Ads, formato publicitario para el sector viajes<\/title>\n<meta name=\"description\" content=\"Destacan las \u201ctarjetas de viaje\u201d con informaci\u00f3n sobre la oferta, desde el nombre y la calificaci\u00f3n de un hotel, hasta precios, descuentos o datos de vuelo.\" \/>\n<meta name=\"robots\" content=\"index, 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