{"id":227389,"date":"2025-10-01T12:55:46","date_gmt":"2025-10-01T10:55:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=227389"},"modified":"2025-10-01T16:42:08","modified_gmt":"2025-10-01T14:42:08","slug":"party-co-presenta-su-nueva-imagen","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227389","title":{"rendered":"Party &#038; Co. presenta su nueva imagen en una campa\u00f1a global"},"content":{"rendered":"<p data-start=\"588\" data-end=\"947\"><strong>Tras m\u00e1s de tres d\u00e9cadas, Party &amp; Co. inicia una nueva etapa con el lanzamiento de su\u00a0 rebranding bajo el concepto &#8216;Let the beautiful chaos begin&#8217;. La marca, propiedad de Jumbo Group, apuesta por renovar su identidad visual corporativa para fortalecer su presencia en Europa y Am\u00e9rica y conectar con nuevas audiencias.\u00a0\u00a0<\/strong><\/p>\n<p data-start=\"949\" data-end=\"1210\">Para presentar la nueva imagen, la compa\u00f1\u00eda ha estrenado una campa\u00f1a publicitaria global, que parte de una premisa cotidiana: <strong>r<em>eunir a personas con gustos y edades distintas es un caos, pero un caos maravilloso, si se desata jugando a Party &amp; Co.<\/em><\/strong> La acci\u00f3n publicitaria ha sido desarrollada por la agencia creativa <strong>Manifiesto<\/strong>.<\/p>\n<p data-start=\"1758\" data-end=\"2004\">La pieza central \u2014con versiones de 20, 15, 10 y 6 segundos para televisi\u00f3n y digital\u2014 muestra escenas familiares aparentemente desordenadas: la hija imita a un gorila sobre el sof\u00e1, el abuelo garabatea algo ininteligible sobre un papel, el padre parece que va a salir volando\u2026 En ese sentido, la campa\u00f1a rinde homenaje audiovisual a esos momentos ca\u00f3ticos que solo se entienden cuando se juega una partida al juego.<\/p>\n<h2 data-start=\"2006\" data-end=\"2037\">Estrategia multiplataforma<\/h2>\n<p data-start=\"2039\" data-end=\"2346\">Con el objetivo de maximizar el impacto del rebranding, la campa\u00f1a llega con diferentes formatos<strong> adaptados a medios digitales y redes sociales.<\/strong> Adem\u00e1s, este proyecto cuenta con <strong>material en punto de venta<\/strong>, colaboraciones con influencers del mundo del entretenimiento y eventos y experiencias inmersivas.<\/p>\n<p data-start=\"2039\" data-end=\"2346\">Junto a la agencia Manifiesto, se encuentra la productora La Rector\u00eda.<\/p>\n<p><iframe loading=\"lazy\" title=\"Party &amp; Co\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/Cf09y5UDuCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de Jumbo Group busca fortalecer su presencia en Europa y Am\u00e9rica y conectar con nuevas audiencias.<\/p>\n","protected":false},"author":30,"featured_media":227393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2225,2114],"class_list":["post-227389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-branding","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Party &amp; 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