{"id":227380,"date":"2025-10-01T12:30:36","date_gmt":"2025-10-01T10:30:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=227380"},"modified":"2025-10-01T12:30:36","modified_gmt":"2025-10-01T10:30:36","slug":"alkemy-analiza-grow-session-la-nueva-era-de-la-fidelizacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227380","title":{"rendered":"De datos a emociones: Alkemy analiza en su pr\u00f3xima Grow Session la nueva era de la fidelizaci\u00f3n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las nuevas f\u00f3rmulas para transformar los datos en emociones y experiencias valiosas ser\u00e1 el eje de la <\/span><b>nueva Grow Session de Alkemy<\/b><span style=\"font-weight: 400;\">. En ella, adem\u00e1s, se presentar\u00e1 la <\/span><b>nueva l\u00ednea de negocio de la consultora de transformaci\u00f3n digital: Alkemy Nova.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el t\u00edtulo <\/span><b><i>\u201cTurning Data into emotions: The New Era of Loyalty\u201d<\/i><\/b><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">durante la sesi\u00f3n se analizar\u00e1 c\u00f3mo la <\/span><b>fidelizaci\u00f3n evoluciona hacia modelos m\u00e1s emocionales y experienciales<\/b><span style=\"font-weight: 400;\">, impulsados por la innovaci\u00f3n, para descubrir aprendizajes, tendencias y casos reales que definen el futuro del loyalty.<\/span><\/p>\n<p><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/Programa-Horizontal.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-227381 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/grow-session-2-programa-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">El evento, que tendr\u00e1 lugar el pr\u00f3ximo martes, 14 de octubre, en las oficinas de Alkemy, dar\u00e1 comienzo a las 9:30 horas. Contar\u00e1 con expertos de Alkemy y de marcas <\/span><b>\u00a0como Grupo Mahou San Miguel, Moeve y PLazox, <\/b><span style=\"font-weight: 400;\">que abordar\u00e1n<\/span> <span style=\"font-weight: 400;\">c\u00f3mo han ido cambiando los consumidores en la era de la revoluci\u00f3n tecnol\u00f3gica, c\u00f3mo lanzar planes de fidelizaci\u00f3n o c\u00f3mo convertir las relaciones en experiencias. El encuentro finalizar\u00e1 con una mesa redonda sobre buenas pr\u00e1cticas en Loyalty y un espacio de networking para los asistentes.\u00a0\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Los interesados en acudir a la Grow Session podr\u00e1n confirmar su asistencia a trav\u00e9s del correo: <\/span><a href=\"mailto:comunicacion@alkemy.es\"><span style=\"font-weight: 400;\">comunicacion@alkemy.es<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Alkemy naci\u00f3 en 2012 para fomentar la digitalizaci\u00f3n de las empresas y hoy contribuye a su crecimiento a trav\u00e9s de estrategias de Marketing, de proyectos de data y tecnolog\u00eda y de aplicaciones concretas y casos de \u00e9xito con inteligencia artificial.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El evento organizado por la consultora de transformaci\u00f3n digital se celebrar\u00e1 el pr\u00f3ximo 14 de octubre y contar\u00e1 con expertos de Grupo Mahou San Miguel, Moeve y Plazox.<\/p>\n","protected":false},"author":30,"featured_media":227382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2227,76,2341],"class_list":["post-227380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-marketing","tag-marketing-digital","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alkemy analiza en su pr\u00f3xima Grow Session la nueva era de la fidelizaci\u00f3n<\/title>\n<meta name=\"description\" content=\"El evento organizado por la consultora de transformaci\u00f3n digital se celebrar\u00e1 el pr\u00f3ximo 14 de octubre y contar\u00e1 con expertos de Grupo Mahou San Miguel, Moeve y Plazox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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