{"id":227377,"date":"2025-10-01T12:19:57","date_gmt":"2025-10-01T10:19:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=227377"},"modified":"2025-10-01T17:12:03","modified_gmt":"2025-10-01T15:12:03","slug":"diageo-iberia-aterriza-nueva-division-grupo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227377","title":{"rendered":"Nace Diageo Iberia, la nueva divisi\u00f3n de Diageo para Espa\u00f1a y Portugal"},"content":{"rendered":"<p><strong>Diageo, marca\u00a0 de bebidas premium, anuncia la creaci\u00f3n de Diageo Iberia, la nueva divisi\u00f3n del grupo que engloba toda su actividad en Espa\u00f1a y Portugal.<\/strong><\/p>\n<p>Esta <strong>nueva estructura refleja la apuesta de la compa\u00f1\u00eda por los mercados espa\u00f1ol y portugu\u00e9s<\/strong>, clave por su importancia tur\u00edstica, su experiencia en los sectores de la restauraci\u00f3n y la gastronom\u00eda, as\u00ed como su potencial de crecimiento.<\/p>\n<p><strong>\u00a0Patrick Gantier<\/strong>, <em>managing director<\/em> de <strong>Diageo Iberia<\/strong>, comenta:\u00a0 \u201cNuestros pa\u00edses son ampliamente reconocidos como referente en el mundo de la hosteler\u00eda, por su capacidad de innovaci\u00f3n, por el dinamismo de sus mercados y por el talento de sus profesionales.<strong> Con este paso reforzamos la importancia estrat\u00e9gica de Iberia en el contexto global de Diageo<\/strong> y creamos la organizaci\u00f3n id\u00f3nea para acelerar el crecimiento\u201d.<\/p>\n<p><strong>Diageo Iberia asumir\u00e1 la direcci\u00f3n y gesti\u00f3n de todas las marcas comercializadas por el grupo en Espa\u00f1a y Portuga<\/strong>l, en los segmentos de destilados (whisky, tequila, ginebra, ron, vodka y licores), bebidas sin alcohol (0,0%), bebidas \u201cReady To Drink\u201d y, por primera vez, cerveza, incluyendo la ic\u00f3nica cerveza irlandesa Guinness (y Guinness 0,0), as\u00ed como Hop House 13, entre otras.<\/p>\n<p><strong>La distribuci\u00f3n<\/strong> en exclusiva de estas marcas de cerveza la llevan a cabo Heineken Espa\u00f1a (Espa\u00f1a peninsular, Baleares, Ceuta y Melilla), Sociedade Central de Cervejas e Bebidas (Portugal) y Compa\u00f1\u00eda Cervecera de Canarias (Canarias).<strong> Hasta ahora, se gestionaba su actividad desde Diageo Eastern Europe. <\/strong><\/p>\n<p>De esta forma, la toma de decisiones respecto a la categor\u00eda de cerveza, la supervisi\u00f3n de estos acuerdos de distribuci\u00f3n y la gesti\u00f3n se llevar\u00e1 a cabo desde<strong> Diageo Iberia que albergar\u00e1 el \u2018Hub\u2019<\/strong> europeo de las categor\u00edas de Whisky y Tequila.<\/p>\n<p>Hasta ahora, Iberia formaba parte del mercado de <strong>Diageo Sur de Europa<\/strong> y representaba el mayor volumen de negocio dentro de ese mercado. Con la nueva organizaci\u00f3n, <strong>Diageo Iberia reportar\u00e1 directamente al presidente europeo de la compa\u00f1\u00eda<\/strong>, lo que permitir\u00e1 al grupo operar de forma m\u00e1s focalizada en el mercado ib\u00e9rico, con una mayor cercan\u00eda a sus clientes y consumidores, y una priorizaci\u00f3n de recursos m\u00e1s clara para dar respuesta a las caracter\u00edsticas espec\u00edficas del negocio en estos pa\u00edses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed es como Diageo Iberia asumir\u00e1 la direcci\u00f3n y gesti\u00f3n de todas las marcas comercializadas por el grupo en Espa\u00f1a y Portugal.<\/p>\n","protected":false},"author":10966,"featured_media":183566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-227377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo Iberia aterriza como la nueva divisi\u00f3n del grupo<\/title>\n<meta name=\"description\" content=\"As\u00ed es como Diageo Iberia asumir\u00e1 la direcci\u00f3n y gesti\u00f3n de todas las marcas comercializadas por el grupo en Espa\u00f1a y Portugal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227377\" \/>\n<meta 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