{"id":227361,"date":"2025-10-01T11:57:24","date_gmt":"2025-10-01T09:57:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=227361"},"modified":"2025-10-01T16:39:55","modified_gmt":"2025-10-01T14:39:55","slug":"inaky-bau-emprende-camino-indigo-brand-media-consulting","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227361","title":{"rendered":"I\u00f1aky Bau emprende con Indigo Brand &#038; Media Consulting"},"content":{"rendered":"<p data-start=\"179\" data-end=\"401\"><strong>I\u00f1aky Bau lanza Indigo Brand &amp; Media Consulting. As\u00ed es como el exdirector de estrategia de marca y marketing global de Palladium emprende un nuevo proyecto independiente enfocado en la creaci\u00f3n de alianzas estrat\u00e9gicas en los territorios de la m\u00fasica, el deporte y la hoteler\u00eda.<\/strong><\/p>\n<p data-start=\"403\" data-end=\"806\">Tras m\u00e1s de diez a\u00f1os liderando la estrategia de marca y marketing global en <strong data-start=\"480\" data-end=\"505\">Palladium Hotel Group<\/strong>, donde particip\u00f3 en la creaci\u00f3n y posicionamiento de ense\u00f1as tan reconocidas como <strong data-start=\"588\" data-end=\"690\">Ushua\u00efa Ibiza Beach Hotel, Hard Rock Hotels, TRS Hotels, Only YOU Hotels o BLESS Collection Hotels<\/strong>, <strong data-start=\"692\" data-end=\"705\">I\u00f1aky Bau<\/strong> inicia una nueva etapa profesional con la puesta en marcha de <strong data-start=\"768\" data-end=\"803\">Indigo Brand &amp; Media Consulting<\/strong>.<\/p>\n<p data-start=\"808\" data-end=\"1101\">La consultora nace con el prop\u00f3sito de desarrollar y reposicionar marcas en torno a los universos de la m\u00fasica y el deporte, generando oportunidades de negocio y <strong data-start=\"970\" data-end=\"1098\">alianzas estrat\u00e9gicas entre empresas, grupos hoteleros, festivales, artistas, discogr\u00e1ficas, franquicias y clubes deportivos<\/strong>.<\/p>\n<p data-start=\"1156\" data-end=\"1587\">El nuevo proyecto supone, adem\u00e1s, una forma de reconectar con una de las grandes pasiones de Bau: <strong>la m\u00fasica.<\/strong> Antes de su incorporaci\u00f3n a Palladium, estuvo vinculado durante m\u00e1s de una d\u00e9cada a la industria musical, colaborando con festivales como <strong data-start=\"1403\" data-end=\"1412\">S\u00f3nar<\/strong> y gestionando proyectos en el \u00e1mbito discogr\u00e1fico internacional, desde el <strong data-start=\"1487\" data-end=\"1584\"><em>management y booking<\/em> de artistas hasta la comercializaci\u00f3n digital y f\u00edsica de m\u00fasica grabada<\/strong>.<\/p>\n<p data-start=\"1589\" data-end=\"1896\">Con Indigo, Bau impulsa un modelo de<em> <strong data-start=\"1626\" data-end=\"1648\">brand partnerships<\/strong><\/em> en mercados clave como Espa\u00f1a, Latinoam\u00e9rica y Estados Unidos. En este \u00faltimo pa\u00eds, la firma cuenta con acceso directo a equipos de las grandes ligas profesionales (<strong data-start=\"1814\" data-end=\"1837\">NBA, MLB, NFL y NHL<\/strong>) y a universidades con programas deportivos de referencia.<\/p>\n<h2 data-start=\"1898\" data-end=\"1931\">La tecnolog\u00eda, eje estrat\u00e9gico<\/h2>\n<p data-start=\"1933\" data-end=\"2361\">La propuesta de valor de<strong> Indigo Brand &amp; Media Consulting<\/strong> incorpora un marcado componente tecnol\u00f3gico. La consultora act\u00faa como asesora y embajadora de <strong data-start=\"2084\" data-end=\"2110\">startups de TravelTech<\/strong>, con soluciones innovadoras como el <strong data-start=\"2147\" data-end=\"2210\"><em>influencer marketing<\/em> gestionado por inteligencia artificial<\/strong>, herramientas para el <strong data-start=\"2233\" data-end=\"2291\">tracking del retorno de inversi\u00f3n (ROI) en patrocinios<\/strong> o sistemas de <strong data-start=\"2306\" data-end=\"2358\">visual analytics para la monitorizaci\u00f3n de marca<\/strong>.<\/p>\n<p data-start=\"2401\" data-end=\"2807\">El proyecto est\u00e1 respaldado por un <strong data-start=\"2436\" data-end=\"2453\">equipo senior<\/strong> con experiencia en distintas \u00e1reas del marketing y la comunicaci\u00f3n. Entre sus integrantes figuran <strong data-start=\"2552\" data-end=\"2569\">Pepa Valverde<\/strong> (directora creativa), <strong data-start=\"2592\" data-end=\"2607\">David Ram\u00f3n<\/strong> (director de estrategia digital) y <strong data-start=\"2643\" data-end=\"2659\">Marta Blasco<\/strong> (especialista en <em>growth marketing<\/em>), adem\u00e1s de un grupo de agencias boutique y colaboradores independientes que refuerzan su estructura operativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras m\u00e1s de una  d\u00e9cada en Palladium Hotel Group, Bau lanza una  que consultora act\u00faa como asesora y embajadora de startups de TravelTech.<\/p>\n","protected":false},"author":10966,"featured_media":227371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,3769],"class_list":["post-227361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-agencias-independientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I\u00f1aky Bau lanza Indigo Brand &amp; Media Consulting<\/title>\n<meta name=\"description\" content=\"La consultora act\u00faa como asesora y embajadora de startups de TravelTech, con soluciones innovadoras como el influencer marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227361\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u00f1aky Bau lanza Indigo Brand &amp; Media Consulting\" \/>\n<meta property=\"og:description\" content=\"La consultora act\u00faa como asesora y embajadora de startups de TravelTech, con soluciones innovadoras como el influencer marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=227361\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T09:57:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T14:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Inaky-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"I\u00f1aky Bau emprende con Indigo Brand &#038; Media Consulting\",\"datePublished\":\"2025-10-01T09:57:24+00:00\",\"dateModified\":\"2025-10-01T14:39:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361\"},\"wordCount\":423,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Inaky-.jpg\",\"keywords\":[\"agencias\",\"agencias independientes\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=227361\",\"name\":\"I\u00f1aky Bau lanza Indigo Brand & Media Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Inaky-.jpg\",\"datePublished\":\"2025-10-01T09:57:24+00:00\",\"dateModified\":\"2025-10-01T14:39:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La consultora act\u00faa como asesora y embajadora de startups de TravelTech, con soluciones innovadoras como el influencer marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=227361\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Inaky-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Inaky-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La consultora de I\u00f1aky Bau nace con el prop\u00f3sito de desarrollar y reposicionar marcas en torno a los universos de la m\u00fasica y el deporte.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227361#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I\u00f1aky Bau emprende con Indigo Brand &#038; Media Consulting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"I\u00f1aky Bau lanza Indigo Brand & Media Consulting","description":"La consultora act\u00faa como asesora y embajadora de startups de TravelTech, con soluciones innovadoras como el influencer marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=227361","og_locale":"es_ES","og_type":"article","og_title":"I\u00f1aky Bau lanza Indigo Brand & Media Consulting","og_description":"La consultora act\u00faa como asesora y embajadora de startups de TravelTech, con soluciones innovadoras como el influencer marketing.","og_url":"https:\/\/ipmark.com\/?p=227361","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-10-01T09:57:24+00:00","article_modified_time":"2025-10-01T14:39:55+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Inaky-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=227361#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=227361"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"I\u00f1aky Bau emprende con Indigo Brand &#038; Media Consulting","datePublished":"2025-10-01T09:57:24+00:00","dateModified":"2025-10-01T14:39:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=227361"},"wordCount":423,"image":{"@id":"https:\/\/ipmark.com\/?p=227361#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Inaky-.jpg","keywords":["agencias","agencias independientes"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=227361","url":"https:\/\/ipmark.com\/?p=227361","name":"I\u00f1aky Bau lanza Indigo Brand & Media Consulting","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=227361#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=227361#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Inaky-.jpg","datePublished":"2025-10-01T09:57:24+00:00","dateModified":"2025-10-01T14:39:55+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La consultora act\u00faa como asesora y embajadora de startups de TravelTech, con soluciones innovadoras como el influencer marketing.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=227361#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=227361"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=227361#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Inaky-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Inaky-.jpg","width":1140,"height":635,"caption":"La consultora de I\u00f1aky Bau nace con el prop\u00f3sito de desarrollar y reposicionar marcas en torno a los universos de la m\u00fasica y el deporte."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=227361#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"I\u00f1aky Bau emprende con Indigo Brand &#038; Media Consulting"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227361"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227361\/revisions"}],"predecessor-version":[{"id":227454,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227361\/revisions\/227454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/227371"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}