{"id":227352,"date":"2025-10-01T10:50:21","date_gmt":"2025-10-01T08:50:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=227352"},"modified":"2025-10-01T16:44:54","modified_gmt":"2025-10-01T14:44:54","slug":"habia-aprovechar-nueva-campana-leroy-merlin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227352","title":{"rendered":"&#8216;Hab\u00eda que aprovechar&#8217;, la nueva campa\u00f1a de Leroy Merlin"},"content":{"rendered":"<p data-start=\"353\" data-end=\"662\"><strong>Leroy Merlin lanza\u00a0 junto a la agencia Ogilvy su nueva campa\u00f1a: <em data-start=\"635\" data-end=\"659\">\u201c<\/em>Hab\u00eda que aprovechar\u201d. La acci\u00f3n publicitaria parte de una realidad muy reconocible: la tendencia a no dejar pasar una buena oferta. <\/strong><\/p>\n<p data-start=\"353\" data-end=\"662\">Con ese punto de partida, las piezas convierten escenas cotidianas en situaciones donde la l\u00f3gica desaparece, pero el ingenio se queda. As\u00ed, un mueble de ba\u00f1o por <strong data-start=\"937\" data-end=\"950\">139 euros<\/strong> puede acabar reconvertido en fuente de jard\u00edn, porque \u2014como recuerda el claim\u2014<strong> \u201chab\u00eda que aprovechar\u201d.<\/strong><\/p>\n<p data-start=\"353\" data-end=\"662\">\u201cCon <strong>\u2018Hab\u00eda que aprovechar\u2019 <\/strong>hemos querido subir el nivel, <strong>con spots m\u00e1s ingeniosos<\/strong> que, adem\u00e1s de mostrar nuestras ofertas y dar protagonismo al producto, arrancan alguna sonrisa. La idea es seguir sorprendiendo y hacer que la experiencia con la marca sea divertida y cercana\u201d, se\u00f1ala\u00a0 <strong>Sergio Vicente<\/strong>, director de marca y comunicaci\u00f3n de <strong data-start=\"1097\" data-end=\"1172\">Leroy Merlin Espa\u00f1a.<\/strong><\/p>\n<p data-start=\"1575\" data-end=\"1860\">La propuesta lleva el humor un paso m\u00e1s all\u00e1, rozando lo delirante, en consonancia con unos precios fuera de lo habitual. \u201cCuando la ocasi\u00f3n es as\u00ed de \u00fanica, aprovecharla tambi\u00e9n significa divertirse a lo grande\u201d, destacan <strong data-start=\"1798\" data-end=\"1859\">Ramiro Alda y Jorge Calvo, <\/strong>directores creativos de<strong data-start=\"1798\" data-end=\"1859\"> Ogilvy<\/strong>.<\/p>\n<p data-start=\"1917\" data-end=\"2293\">La campa\u00f1a, producida por <strong data-start=\"1943\" data-end=\"1966\">The Production Club<\/strong> y gestionada por <strong data-start=\"1984\" data-end=\"1995\">Hogarth<\/strong>, se difundir\u00e1 en <strong data-start=\"2013\" data-end=\"2075\">televisi\u00f3n, CTV, digital, redes sociales, exterior y radio<\/strong> (convencional y digital). Estar\u00e1 en antena a partir del <strong data-start=\"2132\" data-end=\"2152\">30 de septiembre<\/strong>, coincidiendo con <strong data-start=\"2171\" data-end=\"2216\">La Gran Fiesta de la Casa de Leroy Merlin<\/strong>, que se prolongar\u00e1 hasta el <strong data-start=\"2245\" data-end=\"2262\">20 de octubre<\/strong> en tiendas f\u00edsicas y online.<\/p>\n<p data-start=\"2295\" data-end=\"2502\">Con un tono desenfadado y visualmente inesperado, l<strong>a campa\u00f1a busca consolidar la construcci\u00f3n de marca a trav\u00e9s del humor<\/strong> y reforzar la idea de que, ante precios tan bajos, no queda otra que aprovecharlos.<\/p>\n<p><iframe loading=\"lazy\" title=\"LEROY MERLIN - HAB\u00cdA QUE APROVECHAR\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/up36iPSI0og?start=53&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las piezas de la campa\u00f1a convierten escenas cotidianas en situaciones donde la l\u00f3gica desaparece, pero el ingenio se queda.<\/p>\n","protected":false},"author":10966,"featured_media":227358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-227352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Hab\u00eda que aprovechar&#039;, la nueva campa\u00f1a de Leroy Merlin<\/title>\n<meta name=\"description\" content=\"Las piezas de la campa\u00f1a convierten escenas 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