{"id":227338,"date":"2025-10-01T09:49:21","date_gmt":"2025-10-01T07:49:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=227338"},"modified":"2025-10-01T09:49:21","modified_gmt":"2025-10-01T07:49:21","slug":"el-interes-movibilidad-sostenible-espana-crece-16","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227338","title":{"rendered":"El inter\u00e9s por la movilidad sostenible en Espa\u00f1a crece un 16%"},"content":{"rendered":"<p data-start=\"360\" data-end=\"889\"><strong>La movilidad sostenible gana protagonismo en Espa\u00f1a. El inter\u00e9s ciudadano por alternativas de transporte respetuosas con el medio ambiente crece un 16% en el \u00faltimo a\u00f1o, con una media de m\u00e1s de 32.600 b\u00fasquedas online, lo que refleja un mercado en fase de maduraci\u00f3n. <\/strong><\/p>\n<p data-start=\"360\" data-end=\"889\">Conceptos como \u201cmovilidad urbana sostenible\u201d registran un aumento del <strong data-start=\"714\" data-end=\"722\">190%<\/strong>, mientras que el <em data-start=\"740\" data-end=\"752\">carsharing<\/em> en Madrid ha crecido un <strong data-start=\"777\" data-end=\"784\">30%<\/strong>, seg\u00fan un estudio de <strong data-start=\"806\" data-end=\"817\">Semrush<\/strong> sobre cinco millones de consultas en motores de b\u00fasqueda como Google. El informe se\u00f1ala, sin embargo, que a\u00fan existe un amplio margen de descubrimiento: la duda <em data-start=\"982\" data-end=\"1003\">\u201cqu\u00e9 es carsharing\u201d<\/em> ha subido un <strong data-start=\"1017\" data-end=\"1026\">21,4%<\/strong>, lo que confirma que muchos usuarios siguen explorando e inform\u00e1ndose sobre las nuevas alternativas.<\/p>\n<h2 data-start=\"1129\" data-end=\"1181\">Cooltra, Free2Move y BiciMAD, lideran del ranking<\/h2>\n<p data-start=\"1183\" data-end=\"1251\">Entre los servicios de movilidad sostenible m\u00e1s buscados destacan: <strong data-start=\"1255\" data-end=\"1266\">Cooltra<\/strong>, con 61.644 usuarios web de media, se consolida como l\u00edder en el alquiler de motos el\u00e9ctricas por minutos y bicicletas el\u00e9ctricas. <strong data-start=\"1403\" data-end=\"1416\">Free2Move<\/strong> (43.327 usuarios), la plataforma de carsharing de Stellantis, combina coches compartidos y alquiler flexible.<\/p>\n<p data-start=\"1183\" data-end=\"1251\"><strong data-start=\"1532\" data-end=\"1543\">BiciMAD<\/strong> (42.354 usuarios), el sistema p\u00fablico de bicicletas el\u00e9ctricas de Madrid, que ha transformado la movilidad urbana. <strong data-start=\"1664\" data-end=\"1684\">Bicing Barcelona<\/strong>, con 32.293 usuarios, referente de la bicicleta compartida en la capital catalana. <strong data-start=\"1773\" data-end=\"1781\">Zity<\/strong>, servicio de carsharing 100% el\u00e9ctrico, con 29.178 usuarios.<\/p>\n<p data-start=\"1846\" data-end=\"2060\">El estudio destaca adem\u00e1s la expansi\u00f3n de la bicicleta compartida en otras ciudades: <strong data-start=\"1931\" data-end=\"1948\">Bizi Zaragoza<\/strong> (27.641 usuarios), <strong data-start=\"1968\" data-end=\"1981\">Valenbisi<\/strong> en Valencia (13.297), <strong data-start=\"2004\" data-end=\"2014\">Sevici<\/strong> en Sevilla (7.647) y <strong data-start=\"2036\" data-end=\"2051\">Bilbao Bizi<\/strong> (6.859). Los datos de Semrush revelan patrones de estacionalidad claros. En el caso de <strong data-start=\"2192\" data-end=\"2203\">BiciMAD<\/strong>, el n\u00famero de usuarios online cay\u00f3 a 23.933 en enero de 2025 frente a los 64.736 de octubre de 2024, para despu\u00e9s remontar en primavera hasta alcanzar los 67.030 en abril.<\/p>\n<p data-start=\"1846\" data-end=\"2060\">\u201cEstos patrones muestran que, para maximizar la adopci\u00f3n, las autoridades locales deber\u00edan adaptar sus campa\u00f1as de comunicaci\u00f3n y promoci\u00f3n a los ciclos de demanda estacional\u201d, explica <strong data-start=\"2563\" data-end=\"2627\">Fernando Angulo, <\/strong><em>senior marketer research manager <\/em>en<strong data-start=\"2563\" data-end=\"2627\"> Semrush<\/strong>.<\/p>\n<p data-start=\"2680\" data-end=\"3132\">El estudio rompe el estereotipo de que la movilidad sostenible es terreno exclusivo de los j\u00f3venes. El grupo de <strong data-start=\"2792\" data-end=\"2808\">45 a 54 a\u00f1os<\/strong> lidera las consultas en <strong>BiciMAD (42,5%), Cooltra (30,1%) y Sevici (25,2%).<\/strong> Tambi\u00e9n los <strong data-start=\"2896\" data-end=\"2912\">55 a 64 a\u00f1os<\/strong> muestran un inter\u00e9s notable: 30,7% en BiciMAD y 23,8% en Cooltra.<\/p>\n<p data-start=\"2680\" data-end=\"3132\">En cambio, los <strong data-start=\"2996\" data-end=\"3012\">18 a 24 a\u00f1os<\/strong> se inclinan m\u00e1s por el patinete el\u00e9ctrico, aunque tambi\u00e9n destacan en servicios de bici compartida en Bilbao y Sevilla. Las diferencias de g\u00e9nero son igualmente significativas: en <strong data-start=\"3194\" data-end=\"3205\">BiciMAD<\/strong> predominan los hombres (85,7%), mientras que en <strong data-start=\"3254\" data-end=\"3264\">Sevici<\/strong> son las mujeres quienes lideran (63,5%). En el carsharing de <strong data-start=\"3326\" data-end=\"3339\">Free2Move<\/strong>, los hombres representan<strong> un 64,7% de las consultas, frente al 35,3% de mujeres.<\/strong><\/p>\n<p data-start=\"3423\" data-end=\"3751\">En cuanto a ingresos y situaci\u00f3n laboral, los servicios se concentran entre quienes trabajan a tiempo completo y en los perfiles de ingresos medios, que priorizan opciones de flexibilidad y precio. No obstante, los usuarios con ingresos altos tambi\u00e9n muestran un inter\u00e9s relevante: <strong>un 37,3% en BiciMAD<\/strong> y un 22,5% en Bilbao <strong>Bizi.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan Semrush, conceptos como \u201cmovilidad urbana sostenible\u201d aumentaron un 190%, mientras que el carsharing en Madrid creci\u00f3 un 30%.<\/p>\n","protected":false},"author":10966,"featured_media":227339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-227338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El inter\u00e9s por la movilidad sostenible en Espa\u00f1a crece un 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