{"id":227317,"date":"2025-09-30T14:29:25","date_gmt":"2025-09-30T12:29:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=227317"},"modified":"2025-09-30T14:29:25","modified_gmt":"2025-09-30T12:29:25","slug":"havas-y-horizon-lanzan-horizon-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227317","title":{"rendered":"Havas y Horizon lanzan Horizon Global, una nueva red de agencias de medios\u00a0"},"content":{"rendered":"<p data-start=\"422\" data-end=\"877\"><strong>Havas Media Network y Horizon Media Holdings han lanzado Horizon Global, una nueva red internacional de agencias de medios concebida como la primera construida \u00edntegramente en la era de la inteligencia artificial. La alianza sit\u00faa a la nueva compa\u00f1\u00eda entre los mayores grupos del sector, con una facturaci\u00f3n conjunta estimada en 20.000 millones de d\u00f3lares y presencia en m\u00e1s de 100 pa\u00edses.<\/strong><\/p>\n<p data-start=\"879\" data-end=\"1398\">El objetivo de Horizon Global es ofrecer a los anunciantes una alternativa real, apoy\u00e1ndose en plataformas tecnol\u00f3gicas de \u00faltima generaci\u00f3n. La nueva red unificar\u00e1 <strong data-start=\"1093\" data-end=\"1100\">Blu<\/strong>, el ecosistema de IA desarrollado por Horizon, y <strong data-start=\"1150\" data-end=\"1166\">Converged.AI<\/strong>, la plataforma de Havas, en una soluci\u00f3n integrada denominada <strong data-start=\"1229\" data-end=\"1245\">BluConverged<\/strong>. Seg\u00fan ambas compa\u00f1\u00edas, permitir\u00e1 a los clientes contar con mayor transparencia, agilidad y eficacia en la planificaci\u00f3n de sus inversiones en medios.<\/p>\n<p data-start=\"1433\" data-end=\"1720\">Horizon Global tendr\u00e1 su sede central en <strong data-start=\"1474\" data-end=\"1488\">Nueva York<\/strong> y enfocar\u00e1 su actividad en la gesti\u00f3n de clientes globales con base en Estados Unidos. <strong>En el resto de mercados, Horizon Media y Havas Media seguir\u00e1n operando de manera independiente, manteniendo sus carteras actuales de clientes.<\/strong><\/p>\n<h2 data-start=\"1722\" data-end=\"1744\"><strong>Equipo directivo<\/strong><\/h2>\n<p data-start=\"1745\" data-end=\"1998\">La nueva estructura ser\u00e1 liderada por <strong data-start=\"1783\" data-end=\"1795\">Bob Lord<\/strong>, presidente de Horizon Media Holdings, que asume el cargo de <strong data-start=\"1857\" data-end=\"1873\">CEO interino<\/strong> de Horizon Global. Junto a \u00e9l, <strong data-start=\"1905\" data-end=\"1924\">Renata Spackova<\/strong> ha sido nombrada <em><strong data-start=\"1942\" data-end=\"1976\">global chief operating officer<\/strong><\/em>, con base en Par\u00eds.<\/p>\n<p data-start=\"2000\" data-end=\"2223\">El consejo de administraci\u00f3n incluye a <strong data-start=\"2039\" data-end=\"2059\">Bill Koenigsberg<\/strong> (fundador y CEO de Horizon Media), <strong data-start=\"2095\" data-end=\"2114\">Yannick Bollor\u00e9<\/strong> (CEO y presidente de Havas) y <strong data-start=\"2145\" data-end=\"2160\">Peter Mears<\/strong> (global CEO de Havas Media Network), entre otros ejecutivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con sede en Nueva York, Horizon Global arranca con 20.000 millones de d\u00f3lares en facturaci\u00f3n, presencia en m\u00e1s de 100 pa\u00edses y la ambici\u00f3n de ser la primera red de medios basada en inteligencia artificial.<\/p>\n","protected":false},"author":30,"featured_media":227318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2077],"class_list":["post-227317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas y Horizon lanzan Horizon Global, una nueva red de agencias de medios\u00a0<\/title>\n<meta name=\"description\" content=\"La joint venture nace en Nueva York con una facturaci\u00f3n conjunta de 20.000 millones de d\u00f3lares y presencia en m\u00e1s de 100 pa\u00edses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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