{"id":227295,"date":"2025-09-30T13:06:57","date_gmt":"2025-09-30T11:06:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=227295"},"modified":"2025-09-30T14:19:13","modified_gmt":"2025-09-30T12:19:13","slug":"destapa-tu-vulva-rompe-tabues-sobre-la-salud-intima-de-las-mujeres","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227295","title":{"rendered":"\u2018Destapa tu vulva\u2019 rompe tab\u00faes sobre la salud \u00edntima de las mujeres"},"content":{"rendered":"<p data-start=\"450\" data-end=\"849\"><strong>Durante d\u00e9cadas, la salud \u00edntima femenina ha estado marcada por el silencio y los tab\u00faes. Para romper con esa din\u00e1mica, Bayer, a trav\u00e9s de su plataforma Mucha Labia, y con la creatividad de VML Health (VML The Cocktail), puso en marcha en Madrid la campa\u00f1a &#8216;Destapa tu vulva&#8217;, una acci\u00f3n disruptiva que busca abrir espacios de di\u00e1logo y reivindicar el bienestar de las mujeres.<\/strong><\/p>\n<p data-start=\"851\" data-end=\"1258\">Del <strong data-start=\"855\" data-end=\"881\">23 al 28 de septiembre<\/strong>, el <strong data-start=\"886\" data-end=\"913\">Mercado de San Fernando<\/strong>, en pleno coraz\u00f3n de la capital, se convirti\u00f3 en un altavoz p\u00fablico: decenas de <strong data-start=\"994\" data-end=\"1013\">bragas colgadas<\/strong> exhibieron mensajes directos como \u201cSi te pica no es pasi\u00f3n, es infecci\u00f3n\u201d o \u201cLas flores al jard\u00edn, las vulvas al natural\u201d. <strong>El objetivo, visibilizar los problemas que rodean a la salud \u00edntima<\/strong> y generar una conversaci\u00f3n abierta y necesaria.<\/p>\n<h2 data-start=\"1260\" data-end=\"1307\">De la plataforma digital al espacio f\u00edsico<\/h2>\n<p data-start=\"1309\" data-end=\"1625\">En 2022, Bayer lanz\u00f3 la plataforma digital <strong data-start=\"1352\" data-end=\"1367\">Mucha Labia<\/strong>, concebida como un espacio para invitar a las mujeres a hablar sin tapujos de su cuerpo y tomar el control de su salud. Este a\u00f1o,<strong> la iniciativa ha dado un paso m\u00e1s con la acci\u00f3n f\u00edsica en Madrid<\/strong>, sumando a la conversaci\u00f3n un enfoque creativo y disruptivo.<\/p>\n<p data-start=\"1627\" data-end=\"1985\">\u201c<strong data-start=\"1628\" data-end=\"1739\">Destapa tu vulva es nuestra forma de decir que la salud \u00edntima importa y merece ser tratada con naturalidad<\/strong>\u201d, se\u00f1al\u00f3 <strong data-start=\"1749\" data-end=\"1832\">Rosa Maria Maj\u00f3,<\/strong><em> brand manager<\/em> de<strong data-start=\"1749\" data-end=\"1832\"> Gine-Canest\u00e9n Iberia <em>consumer health<\/em> en Bayer<\/strong>. \u201cQueremos romper los tab\u00faes que han rodeado estos temas durante a\u00f1os y abrir un espacio donde las mujeres puedan hablar sin complejos ni prejuicios\u201d.<\/p>\n<h2 data-start=\"1987\" data-end=\"2022\">Un enfoque creativo y valiente<\/h2>\n<p data-start=\"2024\" data-end=\"2446\">Por su parte, <strong data-start=\"2038\" data-end=\"2092\">Elvira Arzubialde, <\/strong><em>managing director<\/em> de<strong data-start=\"2038\" data-end=\"2092\"> VML Health<\/strong>, destac\u00f3 que la campa\u00f1a responde a la demanda de las nuevas generaciones por una comunicaci\u00f3n aut\u00e9ntica: \u201cEn un mundo donde se buscan conversaciones reales, es crucial apostar por campa\u00f1as valientes que rompan tab\u00faes. <strong>Con \u2018Destapa tu vulva\u2019 hemos querido conectar con un p\u00fablico que necesita hablar alto y claro<\/strong> sobre temas que antes se evitaban\u201d.<\/p>\n<p data-start=\"2488\" data-end=\"2790\">Adem\u00e1s de la instalaci\u00f3n f\u00edsica, la campa\u00f1a se amplific\u00f3 a trav\u00e9s de un <strong data-start=\"2560\" data-end=\"2584\">v\u00eddeo de lanzamiento<\/strong>, activaciones en <strong data-start=\"2602\" data-end=\"2620\">redes sociales<\/strong> con la colaboraci\u00f3n de <strong data-start=\"2644\" data-end=\"2659\">influencers<\/strong>, y un plan de difusi\u00f3n en la cuenta de Instagram <strong data-start=\"2709\" data-end=\"2725\">@mucha.labia<\/strong>, donde las mujeres compartieron abiertamente sus experiencias.<\/p>\n<p data-start=\"2488\" data-end=\"2790\">Con esta iniciativa, Bayer y VML Health buscan no solo <strong data-start=\"2847\" data-end=\"2899\">normalizar la conversaci\u00f3n sobre la salud \u00edntima<\/strong>, sino tambi\u00e9n <strong data-start=\"2914\" data-end=\"2941\">empoderar a las mujeres<\/strong> para reivindicar su bienestar, derribando prejuicios y silencios que durante demasiado tiempo han rodeado este aspecto esencial de su vida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta iniciativa Bayer y VML Health no buscan s\u00f3lo normalizar la conversaci\u00f3n sobre la salud \u00edntima, sino tambi\u00e9n empoderar a las 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