{"id":227280,"date":"2025-09-30T12:39:15","date_gmt":"2025-09-30T10:39:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=227280"},"modified":"2025-09-30T12:39:15","modified_gmt":"2025-09-30T10:39:15","slug":"um-ipg-mediabrands-presenta-en-madrid-su-nuevo-marco-estrategico-full-color-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227280","title":{"rendered":"UM (IPG Mediabrands) presenta en Madrid su nuevo marco estrat\u00e9gico \u2018Full Color Media\u2019"},"content":{"rendered":"<p>David Colomer, CEO de IPG Mediabrands Iberia e Italia, inaugur\u00f3 la jornada subrayando que la creciente automatizaci\u00f3n solo puede afrontarse \u201ccon la combinaci\u00f3n de tecnolog\u00eda y talento\u201d. Seg\u00fan destac\u00f3, <strong>Full Color Media representa la vanguardia de la visi\u00f3n transversal del grupo<\/strong>, con la que buscan aportar innovaci\u00f3n y valor sostenible a los anunciantes.<\/p>\n<p>Por su parte, Marcos Tejeiro, <em>managing director<\/em> de UM Madrid, explic\u00f3 que <strong>el nuevo marco estrat\u00e9gico se fundamenta en la identificaci\u00f3n de los \u201cBrand Patterns\u201d<\/strong>, aquellos elementos \u00fanicos de cada marca que desbloquean oportunidades de crecimiento. Este enfoque se articula en torno a las \u201c3Vs\u201d:<\/p>\n<ul>\n<li><em>Visibility<\/em>, para garantizar notoriedad en cada categor\u00eda.<\/li>\n<li><em>Vibrancy<\/em>, que potencia la relevancia cultural y la conexi\u00f3n con las personas.<\/li>\n<li><em>Variability<\/em>, que transforma la percepci\u00f3n positiva en motor de diferenciaci\u00f3n<\/li>\n<\/ul>\n<h3><strong>Soluciones convergentes<\/strong><\/h3>\n<p>El encuentro sirvi\u00f3 tambi\u00e9n para dar a conocer <strong>las Soluciones Convergentes de IPG Mediabrands<\/strong>, dise\u00f1adas para afrontar los retos del actual ecosistema tecnol\u00f3gico y de consumo. Entre ellas, destacan:<\/p>\n<ul>\n<li><strong>Search Unboxed<\/strong>, que integra buscadores, agentes de IA, redes sociales, entornos de commerce y medios digitales para optimizar la presencia de marca.<\/li>\n<li><strong>Beyond Influence<\/strong>, orientada a conectar con creadores, prescriptores y comunidades emergentes mediante contenido aut\u00e9ntico y emocional.<\/li>\n<li><strong>Data Mesh Edge<\/strong>, que unifica datos de audiencias, medios y negocio en un ecosistema interoperable con capacidad predictiva.<\/li>\n<li><strong>Next-Gen Measurement<\/strong>, una soluci\u00f3n de medici\u00f3n en vivo, transparente y accionable que supera los modelos tradicionales<\/li>\n<\/ul>\n<p>En el cierre del evento, Tejeiro se\u00f1al\u00f3 que Full Color Media, junto a las capacidades del grupo, permite \u201cabrazar la complejidad del entorno tecnol\u00f3gico actual, identificando con mayor rapidez las palancas que hacen \u00fanica a cada marca y transformando esos matices en ventajas competitivas reales\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM, agencia de medios de IPG Mediabrands, reuni\u00f3 en sus oficinas de Madrid a m\u00e1s de un centenar de profesionales del sector para presentar su nuevo posicionamiento y marco estrat\u00e9gico \u2018Full Color Media\u2019, concebido para reforzar la diferenciaci\u00f3n de las marcas en un ecosistema marcado por la automatizaci\u00f3n, la fragmentaci\u00f3n de audiencias y el aumento de la exigencia de los consumidores.<\/p>\n","protected":false},"author":14,"featured_media":227282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-227280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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