{"id":227234,"date":"2025-09-30T10:28:12","date_gmt":"2025-09-30T08:28:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=227234"},"modified":"2025-09-30T10:28:12","modified_gmt":"2025-09-30T08:28:12","slug":"marga-ollero-se-incorpora-a-infoadex-como-chief-development-officer","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227234","title":{"rendered":"Marga Ollero se incorpora a InfoAdex como \u2018chief development officer\u2019"},"content":{"rendered":"<p>Con <strong>m\u00e1s de 34 a\u00f1os de experiencia en el an\u00e1lisis del consumidor<\/strong> y su relaci\u00f3n con la sociedad, la comunicaci\u00f3n, los medios y las industrias, Ollero ha desarrollado su carrera en compa\u00f1\u00edas de investigaci\u00f3n como <strong>Kantar Media, y en agencias como Mindshare, Zenith, Arena y Havas Media Network<\/strong>. A lo largo de su trayectoria ha trabajado para grandes anunciantes como <strong>Telef\u00f3nica, Naturgy, Orange, Santander, Iberia, GBfoods, Grupo Alsea y Media Markt<\/strong>, entre otros<\/p>\n<p>En su \u00faltima etapa profesional <strong>ocup\u00f3 el cargo de chief data &amp; insight officer y head of consumer science analytics en Havas Media Group<\/strong>, formando parte desde 2019 del Comit\u00e9 Ejecutivo de la compa\u00f1\u00eda<\/p>\n<h3>Liderazgo en asociaciones del sector<\/h3>\n<p>Ollero ha tenido tambi\u00e9n una participaci\u00f3n destacada en el \u00e1mbito asociativo. <strong>Fue la primera mujer y primera investigadora en presidir AIMC (Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n) entre 2019 y 2022<\/strong>. Adem\u00e1s, ha sido miembro de la Junta Directiva de la BCMA y vicepresidenta de su Comisi\u00f3n de Investigaci\u00f3n, integrante de la Comisi\u00f3n de Seguimiento para el lanzamiento del Concurso de Medici\u00f3n Digital en Espa\u00f1a y miembro del Consejo Editorial de la revista I&amp;M<\/p>\n<p>\u201cInicio esta nueva etapa con enorme ilusi\u00f3n y ganas; intentar\u00e9 contribuir con todo mi conocimiento y experiencia a una de las principales fuentes de informaci\u00f3n de la industria\u201d, ha declarado Ollero tras hacerse oficial su incorporaci\u00f3n<\/p>\n<p>Por su parte, <strong>Patricia S\u00e1nchez, CEO de InfoAdex<\/strong>, ha subrayado que \u201cesta alianza fortalecer\u00e1 el desarrollo de la compa\u00f1\u00eda y resultar\u00e1 en nuevos proyectos tremendamente interesantes para nosotros y para el sector en su conjunto. Marga tiene una ampl\u00edsima experiencia y creemos que nos puede aportar a todos los niveles. Estamos encantados de poder trabajar con una profesional de su talla y tenemos muchas ganas de comenzar a caminar juntos. \u00a1Bienvenida Marga!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>InfoAdex contin\u00faa su proceso de evoluci\u00f3n y transformaci\u00f3n con la incorporaci\u00f3n de Marga Ollero como &#8216;chief development officer&#8217; (CDO) y miembro de su Comit\u00e9 Ejecutivo. Con este fichaje, la compa\u00f1\u00eda persigue reforzar la excelencia del dato, impulsar la transformaci\u00f3n de los sistemas de clientes, desarrollar nuevos productos de inter\u00e9s para el mercado y consolidar su marca como referencia en el sector.<\/p>\n","protected":false},"author":14,"featured_media":227239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894,5893],"tags":[],"class_list":["post-227234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marga Ollero se incorpora a InfoAdex como \u2018chief development officer\u2019 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227234\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marga Ollero se incorpora a InfoAdex como \u2018chief development officer\u2019 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"InfoAdex contin\u00faa su proceso de evoluci\u00f3n y transformaci\u00f3n con la incorporaci\u00f3n de Marga Ollero como &#039;chief development officer&#039; (CDO) y miembro de su Comit\u00e9 Ejecutivo. 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