{"id":227213,"date":"2025-09-30T09:48:28","date_gmt":"2025-09-30T07:48:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=227213"},"modified":"2025-09-30T09:48:28","modified_gmt":"2025-09-30T07:48:28","slug":"ubeda-estrena-marca-turistica-ubeda-se-siente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227213","title":{"rendered":"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d"},"content":{"rendered":"<p data-start=\"429\" data-end=\"783\"><strong>La ciudad de \u00dabeda presenta oficialmente su nueva identidad tur\u00edstica bajo el lema <em data-start=\"566\" data-end=\"585\">\u201c\u00dabeda se siente\u201d<\/em>. El acto, celebrado el 26 de septiembre en la Sala Club de Lectura del Hospital de Santiago, supuso un paso decisivo en la estrategia de posicionamiento de esta ciudad Patrimonio de la Humanidad.<\/strong><\/p>\n<p data-start=\"785\" data-end=\"1269\">La presentaci\u00f3n corri\u00f3 a cargo de <strong data-start=\"819\" data-end=\"838\">Elena Rodr\u00edguez<\/strong>, concejal de Turismo, y <strong data-start=\"863\" data-end=\"879\">Leonard Pera<\/strong>, CEO de <strong>Open-Ideas<\/strong>, acompa\u00f1ados por representantes de la Junta de Andaluc\u00eda, la Diputaci\u00f3n Provincial de Ja\u00e9n, el \u00e1rea municipal de Patrimonio Mundial, estudiantes de turismo y profesionales del sector.<strong> La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo<\/strong>, destacando un isotipo en forma de coraz\u00f3n que simboliza el amor y el v\u00ednculo emocional con la ciudad.<\/p>\n<p data-start=\"1316\" data-end=\"1580\">Lo que diferencia a esta propuesta es su tono de comunicaci\u00f3n, definido como <em data-start=\"1393\" data-end=\"1435\">\u201crenacentista p\u00edcaro, ingenioso y audaz\u201d<\/em>. Seg\u00fan sus impulsores, <strong data-start=\"1459\" data-end=\"1502\">\u00dabeda no solo emociona, tambi\u00e9n provoca<\/strong>, proyectando la elegancia del Renacimiento con un estilo directo y cercano.<\/p>\n<p data-start=\"1582\" data-end=\"1846\">Entre las piezas m\u00e1s originales figura el <strong data-start=\"1624\" data-end=\"1671\">\u201cDec\u00e1logo para visitantes con aspiraciones\u201d<\/strong>, que recuerda con iron\u00eda frases como <em data-start=\"1709\" data-end=\"1753\">\u201cno se confunda silencio con aburrimiento\u201d<\/em> o <em data-start=\"1756\" data-end=\"1798\">\u201cla piedra tiene m\u00e1s memoria que tu GPS\u201d<\/em>, aportando frescura a la narrativa tur\u00edstica.<\/p>\n<p data-start=\"1882\" data-end=\"2319\">La estrategia de la nueva marca va m\u00e1s all\u00e1 de los cinco sentidos f\u00edsicos e incorpora dimensiones emocionales e intelectuales para construir una experiencia \u00fanica del destino. As\u00ed, el visitante puede descubrir que <em data-start=\"2096\" data-end=\"2111\">\u201c\u00dabeda se ve\u201d<\/em> en su patrimonio, <em data-start=\"2130\" data-end=\"2139\">\u201csuena\u201d<\/em> en los tambores de Semana Santa, <em data-start=\"2173\" data-end=\"2181\">\u201csabe\u201d<\/em> a aceite de oliva virgen extra, <em data-start=\"2214\" data-end=\"2225\">\u201cse toca\u201d<\/em> en la cer\u00e1mica y la forja, o <em data-start=\"2255\" data-end=\"2269\">\u201cse respeta\u201d<\/em> a trav\u00e9s de un turismo aut\u00e9ntico y responsable. La propuesta subraya la importancia de la <strong data-start=\"2363\" data-end=\"2413\">autenticidad, la complicidad y la temporalidad<\/strong>, invitando a vivir la ciudad con un ritmo propio y a compartirla sin invadir su esencia.<\/p>\n<h2 data-start=\"2506\" data-end=\"2543\">Turismo sostenible y responsable<\/h2>\n<p data-start=\"2545\" data-end=\"2811\">En coherencia con el <strong data-start=\"2566\" data-end=\"2602\">Plan de Sostenibilidad Tur\u00edstica<\/strong>, la campa\u00f1a incorpora mensajes de sensibilizaci\u00f3n para visitantes. Uno de ellos reza: <em data-start=\"2689\" data-end=\"2747\">\u201c\u00dabeda ha sobrevivido siglos. Que sobreviva a tu visita\u201d<\/em>, reflejando la necesidad de proteger el patrimonio hist\u00f3rico.<\/p>\n<p data-start=\"2813\" data-end=\"3053\">La campa\u00f1a espec\u00edfica <em data-start=\"2835\" data-end=\"2884\">\u201c\u00dabeda se siente. V\u00edvela y cu\u00eddala con sentido\u201d<\/em> ser\u00e1 presentada en la pr\u00f3xima edici\u00f3n de la Feria <strong data-start=\"2935\" data-end=\"2953\">Tierra Adentro<\/strong>, donde se dar\u00e1n a conocer iniciativas concretas para fomentar un turismo sostenible en la ciudad.<\/p>\n<p data-start=\"3083\" data-end=\"3361\">La nueva identidad de marca se desplegar\u00e1 a trav\u00e9s de una <strong data-start=\"3141\" data-end=\"3162\">campa\u00f1a omnicanal<\/strong>, con presencia en gu\u00edas tur\u00edsticas, soportes digitales y eventos de referencia como las <strong data-start=\"3251\" data-end=\"3294\">Jornadas Gastron\u00f3micas del Renacimiento<\/strong>, el <strong data-start=\"3299\" data-end=\"3327\">Festival Sabina por Aqu\u00ed<\/strong> o la <strong data-start=\"3333\" data-end=\"3358\">Semana Santa ubetense<\/strong>.<\/p>\n<p data-start=\"3363\" data-end=\"3604\">Con esta apuesta, \u00dabeda busca consolidarse como pionera en <strong data-start=\"3422\" data-end=\"3460\">comunicaci\u00f3n tur\u00edstica patrimonial<\/strong>, demostrando que es posible ser <strong data-start=\"3493\" data-end=\"3601\">elegante sin elitismo, cercana sin brusquedad y emocionalmente conectiva sin perder su esencia hist\u00f3rica<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo.<\/p>\n","protected":false},"author":10966,"featured_media":227219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6618,6229],"class_list":["post-227213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-identidad","tag-turismo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d<\/title>\n<meta name=\"description\" content=\"La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227213\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d\" \/>\n<meta property=\"og:description\" content=\"La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=227213\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T07:48:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ubeda-turismo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d\",\"datePublished\":\"2025-09-30T07:48:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213\"},\"wordCount\":501,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ubeda-turismo.jpg\",\"keywords\":[\"identidad\",\"turismo\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=227213\",\"name\":\"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ubeda-turismo.jpg\",\"datePublished\":\"2025-09-30T07:48:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=227213\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ubeda-turismo.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ubeda-turismo.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La estrategia de la nueva marca va m\u00e1s all\u00e1 de los cinco sentidos f\u00edsicos e incorpora dimensiones emocionales e intelectuales.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=227213#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d","description":"La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=227213","og_locale":"es_ES","og_type":"article","og_title":"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d","og_description":"La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo.","og_url":"https:\/\/ipmark.com\/?p=227213","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-09-30T07:48:28+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/ubeda-turismo.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=227213#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=227213"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d","datePublished":"2025-09-30T07:48:28+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=227213"},"wordCount":501,"image":{"@id":"https:\/\/ipmark.com\/?p=227213#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ubeda-turismo.jpg","keywords":["identidad","turismo"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=227213","url":"https:\/\/ipmark.com\/?p=227213","name":"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=227213#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=227213#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ubeda-turismo.jpg","datePublished":"2025-09-30T07:48:28+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La nueva marca visual combina elementos renacentistas con un dise\u00f1o contempor\u00e1neo.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=227213#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=227213"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=227213#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/ubeda-turismo.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ubeda-turismo.jpg","width":1140,"height":635,"caption":"La estrategia de la nueva marca va m\u00e1s all\u00e1 de los cinco sentidos f\u00edsicos e incorpora dimensiones emocionales e intelectuales."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=227213#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"\u00dabeda estrena su nueva marca tur\u00edstica: \u201c\u00dabeda se siente\u201d"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227213"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227213\/revisions"}],"predecessor-version":[{"id":227217,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/227213\/revisions\/227217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/227219"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}