{"id":227185,"date":"2025-09-29T16:39:30","date_gmt":"2025-09-29T14:39:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=227185"},"modified":"2025-09-29T16:39:30","modified_gmt":"2025-09-29T14:39:30","slug":"the-trade-desk-lanza-audience-unlimited-para-abaratar-y-optimizar-el-uso-de-datos-de-terceros","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227185","title":{"rendered":"The Trade Desk lanza Audience Unlimited para abaratar y optimizar el uso de datos de terceros"},"content":{"rendered":"<p>Hasta ahora, muchos anunciantes evitaban recurrir a datos de terceros por dos razones: su <strong>elevado coste y la dificultad para identificar los conjuntos m\u00e1s relevantes<\/strong>. En consecuencia, quienes los utilizaban llegaban a destinar hasta un 20% de su inversi\u00f3n publicitaria a este tipo de informaci\u00f3n.<\/p>\n<p>Audience Unlimited resuelve ambos obst\u00e1culos, seg\u00fan sus desarrolladores. <strong>Gracias a la inteligencia artificial, la plataforma evaluar\u00e1 la relevancia de miles de segmentos procedentes de cientos de proveedores de confianza, ofreciendo precios consistentes y transparentes<\/strong>. Con esta f\u00f3rmula, los anunciantes podr\u00e1n activar campa\u00f1as con segmentaci\u00f3n de precisi\u00f3n a escala, sin costes imprevisibles ni problemas de conciliaci\u00f3n.<\/p>\n<h3>Dos modos de trabajo con IA avanzada<\/h3>\n<p>Para maximizar el potencial de Audience Unlimited, <strong>The Trade Desk introduce los nuevos Koa Adaptive Trading Modes<\/strong>, impulsados por su versi\u00f3n m\u00e1s avanzada de Agentic AI:<\/p>\n<ul style=\"list-style-type: square;\">\n<li><strong>Modo Rendimiento<\/strong>. Funciona como copiloto completo, optimizando en tiempo real pujas y asignaciones para maximizar la eficiencia. Incorpora todas las innovaciones de la compa\u00f1\u00eda, como Predictive Clearing, Identity Alliance, Prism y medici\u00f3n gratuita.<\/li>\n<li><strong>Modo Control.<\/strong> Ofrece a los traders libertad total para gestionar manualmente sus campa\u00f1as, aunque con recomendaciones inteligentes de la IA. Permite seleccionar capacidades de rendimiento a la carta, adapt\u00e1ndose a planes m\u00e1s estrictos o con limitaciones de precio.<\/li>\n<\/ul>\n<p>En el modo control, <strong>las tarifas de Audience Unlimited se sit\u00faan entre el 3,3% y el 4,4% de los costes de impresi\u00f3n, mientras que en el modo rendimiento est\u00e1 incluido sin coste adicional<\/strong>.<\/p>\n<p>Audience Unlimited y los Koa Adaptive Trading Modes <strong>llegar\u00e1n primero a un grupo de agencias seleccionadas en la plataforma Kokai a finales de 2025<\/strong>, con un despliegue global previsto para principios de 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Trade Desk ha anunciado el lanzamiento de Audience Unlimited, una innovaci\u00f3n que promete transformar el mercado de datos de terceros en la publicidad digital al hacerlos m\u00e1s eficaces, accesibles y rentables para las marcas<\/p>\n","protected":false},"author":14,"featured_media":227189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-227185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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