{"id":227164,"date":"2025-09-29T12:47:31","date_gmt":"2025-09-29T10:47:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=227164"},"modified":"2025-09-29T16:59:22","modified_gmt":"2025-09-29T14:59:22","slug":"nace-caterpress-agencia-comunicacion-horeca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227164","title":{"rendered":"Nace Caterpress, agencia de comunicaci\u00f3n especializada en Horeca"},"content":{"rendered":"<p data-start=\"309\" data-end=\"715\"><strong>El sector Horeca en Espa\u00f1a cuenta desde este mes con un nuevo aliado en materia de comunicaci\u00f3n. Se trata de Caterpress, la primera agencia de comunicaci\u00f3n del pa\u00eds especializada exclusivamente en proveedores de alimentaci\u00f3n, bebidas, equipamientos y servicios. La firma surge como una divisi\u00f3n de Grupo Caterdata, compa\u00f1\u00eda con m\u00e1s de tres d\u00e9cadas de trayectoria en el \u00e1mbito gastron\u00f3mico y hostelero.<\/strong><\/p>\n<p data-start=\"717\" data-end=\"964\">El prop\u00f3sito de Caterpress es ayudar a proveedores y operadores del sector a <strong data-start=\"794\" data-end=\"871\">posicionar sus marcas y proyectos mediante estrategias B2B personalizadas<\/strong>, dise\u00f1adas para generar un impacto tangible y adaptadas a las necesidades de cada cliente.<\/p>\n<p data-start=\"1009\" data-end=\"1426\">La agencia ofrece un abanico de <strong>servicios<\/strong> que incluye la elaboraci\u00f3n de planes anuales de comunicaci\u00f3n multicanal, la redacci\u00f3n y difusi\u00f3n de notas de prensa, la gesti\u00f3n de entrevistas en medios especializados y la creaci\u00f3n de contenidos en m\u00faltiples formatos: art\u00edculos, blogs, publicaciones impresas y digitales, v\u00eddeos narrativos y emocionales, podcasts y colaboraciones con creadores de contenido e influencers.<\/p>\n<p data-start=\"1428\" data-end=\"1649\">Adem\u00e1s, Caterpress dise\u00f1a y coordina <strong>convocatorias de prensa para eventos, ferias y congresos<\/strong>, gestiona la presencia en redes sociales, realiza an\u00e1lisis de resultados y desarrolla proyectos de dise\u00f1o gr\u00e1fico y creativo.<\/p>\n<h3 data-start=\"1651\" data-end=\"1677\">Equipo<\/h3>\n<p data-start=\"1678\" data-end=\"2217\">El proyecto est\u00e1 liderado por la periodista <strong data-start=\"1722\" data-end=\"1742\">Mar\u00eda Jes\u00fas Tom\u00e9<\/strong>, con m\u00e1s de 30 a\u00f1os de experiencia, junto a un equipo con una amplia trayectoria en comunicaci\u00f3n y conocimiento del universo gastron\u00f3mico y hostelero. En concreto, son: <strong data-start=\"1929\" data-end=\"1951\">Ra\u00fal L\u00f3pez Utrilla<\/strong> (director comercial de Grupo Caterdata), <strong data-start=\"1993\" data-end=\"2010\">Marta Burgu\u00e9s<\/strong> (responsable de contenidos y social media), <strong data-start=\"2055\" data-end=\"2068\">Joan Coma<\/strong> (responsable de audiovisuales), <strong data-start=\"2101\" data-end=\"2116\">Sergi Mu\u00f1oz<\/strong> (director de arte y dise\u00f1o) y <strong data-start=\"2147\" data-end=\"2165\">Alfonso Pastor<\/strong> (consultor estrat\u00e9gico y CEO de Grupo Caterdata).<\/p>\n<p data-start=\"2219\" data-end=\"2378\">\u201cEn Caterpress contamos historias que conectan, emocionan y permiten a las marcas destacar y ganar relevancia en el sector Horeca\u00bb, subraya Mar\u00eda Jes\u00fas Tom\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva divisi\u00f3n de Grupo Caterdata ofrece servicios integrales de comunicaci\u00f3n para proveedores de alimentaci\u00f3n, bebidas, equipamientos y servicios. La agencia est\u00e1 liderada por la periodista Mar\u00eda Jes\u00fas Tom\u00e9.<\/p>\n","protected":false},"author":30,"featured_media":227166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,6148],"class_list":["post-227164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-agencias-de-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Caterpress, agencia de comunicaci\u00f3n especializada en Horeca<\/title>\n<meta name=\"description\" content=\"La divisi\u00f3n de Grupo Caterdata ofrece servicios integrales de comunicaci\u00f3n para proveedores de alimentaci\u00f3n, bebidas, equipamientos y servicios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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