{"id":227149,"date":"2025-09-29T11:53:15","date_gmt":"2025-09-29T09:53:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=227149"},"modified":"2025-09-29T17:00:12","modified_gmt":"2025-09-29T15:00:12","slug":"somos-integra-nyc-agencia-eventos-institucionales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227149","title":{"rendered":"Somos Experiences integra a NYC, agencia de eventos institucionales"},"content":{"rendered":"<p><strong>Somos Experiences da un paso decisivo en su estrategia de crecimiento con la integraci\u00f3n de NYC, agencia de proyectos y eventos institucionales. Con esta apuesta, Somos busca consolidar su presencia y su participaci\u00f3n en concursos p\u00fablicos vinculados a entidades como el Ministerio de Industria y Turismo, el Ministerio de Defensa y el Ministerio del Interior, ampliando su alcance y capacidad de servicio. <\/strong><\/p>\n<p>La compa\u00f1\u00eda refuerza as\u00ed su papel como<strong> socio estrat\u00e9gico de referencia para Administraciones y Organismos P\u00fablicos<\/strong>, con capacidad de gesti\u00f3n integral en proyectos de gran complejidad y proyecci\u00f3n, y abre una nueva etapa orientada al desarrollo de campa\u00f1as y proyectos de car\u00e1cter estatal, auton\u00f3mico y local.<\/p>\n<p>La nueva divisi\u00f3n, dirigida por<strong> Francisco P\u00e9rez-Castilla \u00c1lvarez<\/strong> como <em>institutional business director<\/em>, nace con <strong>el objetivo de aportar la especializaci\u00f3n y la experiencia necesarias<\/strong> para competir y ejecutar con garant\u00edas en un entorno clave para la econom\u00eda y la proyecci\u00f3n del pa\u00eds.<\/p>\n<p><strong>La apertura de esta \u00e1rea se suma a la diversificaci\u00f3n de Somos<\/strong>, con divisiones ya consolidadas en corporativo, lujo y tendencias, experiencial, comunicaci\u00f3n y contenidos. Esta nueva l\u00ednea refuerza la apuesta estrat\u00e9gica por el sector institucional y los concursos p\u00fablicos, que representan en torno al 20 % del PIB nacional.<\/p>\n<h2>La incorporaci\u00f3n de un perfil clave<\/h2>\n<p>Con m\u00e1s de dos d\u00e9cadas de experiencia,<strong> Francisco P\u00e9rez-Castilla \u00c1lvarez ha liderado proyectos de gran relevancia tanto en el \u00e1mbito corporativo como en el institucional<\/strong>, con especial foco en los sectores de turismo, seguridad y defensa. <strong>En 2014 fund\u00f3 la agencia NYC junto a Lourdes Urrutia<\/strong>, desde donde cre\u00f3 un equipo interdisciplinar con perfiles de arquitectura, dise\u00f1o e interiorismo, ahora plenamente integrado en Somos.<\/p>\n<p><strong>Su incorporaci\u00f3n aporta a la compa\u00f1\u00eda un bagaje contrastado, relaciones de confianza y la especializaci\u00f3n necesaria<\/strong> para desenvolverse en entornos de alta complejidad. \u201c[&#8230;] Incorporar este <em>expertise<\/em> dentro de Somos, una compa\u00f1\u00eda con un gran m\u00fasculo creativo y operativo nos permitir\u00e1 competir y ejecutar con garant\u00edas proyectos institucionales de primer nivel, contribuyendo al papel de Somos como socio de referencia en este \u00e1mbito\u201d, explica P\u00e9rez-Castilla \u00c1lvarez.<\/p>\n<h2>La Fiesta Nacional 2025 junto a\u00a0 Somos Experiences<\/h2>\n<p><strong>La apuesta de Somos Experiences se materializa con la adjudicaci\u00f3n del concurso<\/strong> para la organizaci\u00f3n del acto central de la<strong> Fiesta Nacional de Espa\u00f1a 2025 del 12 de octubre<\/strong>, considerado el evento institucional m\u00e1s relevante del calendario nacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La apertura de esta \u00e1rea se suma a la diversificaci\u00f3n de Somos, con divisiones ya consolidadas en corporativo, lujo y tendencias, experiencial, comunicaci\u00f3n y contenidos.<\/p>\n","protected":false},"author":10966,"featured_media":227154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,6121],"class_list":["post-227149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-agencias-de-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NYC se incorpora a la agencia Somos Experiences<\/title>\n<meta name=\"description\" content=\"La apertura de esta \u00e1rea se suma a la diversificaci\u00f3n de Somos, con divisiones en corporativo, lujo y tendencias, experiencial, comunicaci\u00f3n y contenidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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