{"id":227078,"date":"2025-09-26T13:25:01","date_gmt":"2025-09-26T11:25:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=227078"},"modified":"2025-09-26T14:32:58","modified_gmt":"2025-09-26T12:32:58","slug":"una-cada-dos-pymes-espanolas-preve-aumentar-clientes-ingresos-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227078","title":{"rendered":"Una de cada dos pymes espa\u00f1olas prev\u00e9 aumentar clientes e ingresos en 2026"},"content":{"rendered":"<p data-start=\"586\" data-end=\"1104\"><strong>En los \u00faltimos tres a\u00f1os, una de cada cuatro pymes espa\u00f1olas se ha planteado echar el cierre debido a la presi\u00f3n econ\u00f3mica, social y laboral sufrida desde 2020, a\u00f1o de la pandemia mundial. Sin embargo, la mayor\u00eda ha mostrado una notable capacidad de adaptaci\u00f3n y encara con optimismo el futuro.\u00a0 As\u00ed es como una de cada dos prev\u00e9 aumentar clientes e ingresos en 2026 .<\/strong><\/p>\n<p data-start=\"586\" data-end=\"1104\">Adem\u00e1s, m\u00e1s de la mitad conf\u00eda en conseguirlo antes de 2030. Adem\u00e1s, <strong data-start=\"1023\" data-end=\"1101\">ocho de cada diez no duda de que seguir\u00e1 abierta en los pr\u00f3ximos tres a\u00f1os<\/strong>. Estas son algunas de las conclusiones del informe <strong data-start=\"1168\" data-end=\"1243\">\u2018Realidad de la micropyme espa\u00f1ola: evoluci\u00f3n y perspectivas para 2030\u2019<\/strong>, elaborado por <strong data-start=\"1259\" data-end=\"1273\">Beedigital.<\/strong><\/p>\n<h3 data-start=\"1535\" data-end=\"1573\">Crecimiento en clientes y empleo<\/h3>\n<p data-start=\"1574\" data-end=\"2001\">Pese a la complejidad del contexto econ\u00f3mico desde 2020, el <strong data-start=\"1634\" data-end=\"1700\">45% de las pymes ha logrado incrementar su cartera de clientes<\/strong>, mientras que tres de cada diez han ampliado su plantilla. Este crecimiento ha repercutido directamente en las econom\u00edas familiares y locales: <strong data-start=\"1844\" data-end=\"1946\">en el 88% de los casos, los peque\u00f1os negocios aportan al menos la mitad de los ingresos familiares<\/strong>, y uno de cada cuatro es responsable de m\u00e1s del 60%.<\/p>\n<p data-start=\"2027\" data-end=\"2402\">Aunque las perspectivas de crecimiento son positivas, los peque\u00f1os negocios no son ajenos a los desaf\u00edos del presente. Entre sus principales preocupaciones figuran la <strong data-start=\"2194\" data-end=\"2227\">posible ca\u00edda de ventas (51%)<\/strong>, el incremento de los <strong data-start=\"2250\" data-end=\"2293\">costes laborales y de suministros (49%)<\/strong>, el precio de los proveedores (47%), los <strong data-start=\"2335\" data-end=\"2357\">ciberataques (38%)<\/strong> y la dificultad para atraer talento (38%).<\/p>\n<p data-start=\"2404\" data-end=\"2893\">\u201cAunque existan retos, los peque\u00f1os negocios conf\u00edan en continuar por la senda de los \u00faltimos a\u00f1os, y creo que ese es uno de los principales aspectos que caracterizan a la d\u00e9cada de 2020 desde un prisma empresarial\u201d, afirma <strong data-start=\"2632\" data-end=\"2655\">Carmen San Emeterio<\/strong>, directora comercial y de marketing de <strong>Beedigital.<\/strong><\/p>\n<p data-start=\"2404\" data-end=\"2893\">\u201c<strong data-start=\"2708\" data-end=\"2889\">La tecnolog\u00eda y la innovaci\u00f3n han servido para convertir retos en oportunidades, especialmente con la digitalizaci\u00f3n, que ha impulsado la eficiencia y las ventas de muchas pymes<\/strong>\u201d.<\/p>\n<h3 data-start=\"2895\" data-end=\"2940\">El marketing digital, palanca de futuro<\/h3>\n<p data-start=\"2941\" data-end=\"3413\">La digitalizaci\u00f3n ha sido uno de los grandes motores de resiliencia en este periodo. <strong data-start=\"3026\" data-end=\"3119\">Cuatro de cada diez peque\u00f1os empresarios han reforzado sus esfuerzos en marketing digital<\/strong>, sobre todo a trav\u00e9s de p\u00e1ginas web y redes sociales. La tendencia se mantendr\u00e1: el <strong data-start=\"3204\" data-end=\"3303\">55% de las pymes planea incrementar la inversi\u00f3n en marketing digital en los pr\u00f3ximos tres a\u00f1os<\/strong>, con un crecimiento medio del 23%, y un 61% prev\u00e9 hacerlo en los pr\u00f3ximos cinco, con un alza media del 27%.<\/p>\n<p data-start=\"3415\" data-end=\"3730\">Estos datos reflejan que la <strong data-start=\"3443\" data-end=\"3525\">presencia online se ha convertido en un requisito imprescindible para competir<\/strong>. Desde la optimizaci\u00f3n en buscadores hasta la actualizaci\u00f3n de la web y la actividad en redes sociales, las pymes entienden que la visibilidad digital marca la diferencia entre captar o perder clientes.<\/p>\n<p data-start=\"3732\" data-end=\"3999\">\n","protected":false},"excerpt":{"rendered":"<p>El 25% se ha planteado cerrar en los \u00faltimos tres a\u00f1os, seg\u00fan Beedigital, pero el marketing digital ayuda a reforzar la confianza en el crecimiento.<\/p>\n","protected":false},"author":10966,"featured_media":227080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[871,2341],"class_list":["post-227078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-empresas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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