{"id":227050,"date":"2025-09-26T12:01:39","date_gmt":"2025-09-26T10:01:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=227050"},"modified":"2025-09-26T14:34:21","modified_gmt":"2025-09-26T12:34:21","slug":"masorange-presenta-en-madrid-su-nueva-plataforma-publicitaria-o-advertising","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227050","title":{"rendered":"MasOrange presenta en Madrid su nueva plataforma publicitaria: +O Advertising"},"content":{"rendered":"<p>La presentaci\u00f3n cont\u00f3 con la participaci\u00f3n de <strong>Meinrad Spenger, consejero delegado de MasOrange<\/strong>, quien destac\u00f3 que \u201cMasOrange Advertising ofrece una propuesta sin precedentes en el mercado publicitario europeo, apoyada en nuestras capacidades tecnol\u00f3gicas y en la fortaleza de nuestra base de clientes\u201d. El directivo subray\u00f3 que esta iniciativa refuerza el compromiso de la compa\u00f1\u00eda por ir m\u00e1s all\u00e1 de la conectividad, explorando nuevos territorios de crecimiento a trav\u00e9s de la innovaci\u00f3n.<\/p>\n<blockquote><p>La nueva unidad permitir\u00e1 segmentar audiencias reales a partir de una base de 30 millones de clientes<\/p><\/blockquote>\n<p>La nueva soluci\u00f3n, desarrollada \u00edntegramente por el equipo de MasOrange, <strong>se apoya en una plataforma tecnol\u00f3gica propia y omnicanal que permite activar campa\u00f1as tanto en medios propios como en plataformas externas<\/strong>. Con capacidad para analizar <strong>24.000 millones de datos en solo dos segundos<\/strong>, +O Advertising permite a las marcas segmentar con gran precisi\u00f3n a audiencias reales y cualificadas, gracias a una combinaci\u00f3n de anal\u00edtica avanzada, inteligencia artificial y la explotaci\u00f3n anonimizada de una de las mayores bases de datos del pa\u00eds.<\/p>\n<p>MasOrange ha asegurado que <strong>el tratamiento de los datos respeta estrictamente la privacidad de los usuarios, incorporando el consentimiento expl\u00edcito y la protecci\u00f3n total de su identidad<\/strong>. En palabras de Spenger, esta iniciativa \u201cprofundiza en nuestra estrategia de diversificaci\u00f3n m\u00e1s all\u00e1 de la conectividad, aprovechando nuestros activos para ocupar una posici\u00f3n de liderazgo en un sector en plena transformaci\u00f3n\u201d.<\/p>\n<blockquote><p>La compa\u00f1\u00eda estima que generar\u00e1 m\u00e1s de 500 millones de euros con esta nueva l\u00ednea de negocio<\/p><\/blockquote>\n<p><strong>Alberto Galaso, <em>deputy chief<\/em> de Nuevos Negocios<\/strong>, a\u00f1adi\u00f3 que la compa\u00f1\u00eda estima que <strong>esta nueva l\u00ednea de negocio podr\u00eda generar, a medio plazo, un valor superior a los 500 millones de euros<\/strong>.<\/p>\n<p>Durante los \u00faltimos meses, <strong><a href=\"https:\/\/ipmark.com\/masorange-lanza-su-division-publicitaria-para-competir-con-google-y-meta\/\">la plataforma<\/a> ha sido testada con \u00e9xito en campa\u00f1as piloto junto a anunciantes como Samsung, Loewe, Cetelem o Abanca<\/strong>, y en colaboraci\u00f3n con partners como JCDecaux.<\/p>\n<p><iframe loading=\"lazy\" title=\"MasOrange Advertising\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/29t8uK7zyLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MasOrange ha presentado oficialmente en Madrid, en un evento celebrado en el Palacio Neptuno, su nueva plataforma publicitaria: MasOrange Advertising, tambi\u00e9n conocida como +O Advertising. Esta nueva l\u00ednea de negocio representa un paso firme en la estrategia de diversificaci\u00f3n del operador, que busca posicionarse como una alternativa real a los grandes actores tecnol\u00f3gicos en el mercado publicitario europeo.<\/p>\n","protected":false},"author":14,"featured_media":227065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-227050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MasOrange presenta en Madrid su nueva plataforma publicitaria: +O Advertising - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=227050\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MasOrange presenta en Madrid su nueva plataforma publicitaria: +O Advertising - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"MasOrange ha presentado oficialmente en Madrid, en un evento celebrado en el Palacio Neptuno, su nueva plataforma publicitaria: MasOrange Advertising, tambi\u00e9n conocida como +O Advertising. 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