{"id":227015,"date":"2025-09-26T09:38:11","date_gmt":"2025-09-26T07:38:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=227015"},"modified":"2025-09-26T14:44:18","modified_gmt":"2025-09-26T12:44:18","slug":"mas-voces-para-escuchar-nueva-campana-cope-reivindica-pluralidad-informativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=227015","title":{"rendered":"&#8216;M\u00e1s voces para escuchar&#8217;, la nueva campa\u00f1a de Cope que reivindica la pluralidad informativa"},"content":{"rendered":"<p data-start=\"235\" data-end=\"588\"><strong>Cope presenta &#8216;M\u00e1s voces para escuchar&#8217; y \u00a0reafirma su compromiso con la pluralidad y la informaci\u00f3n contrastada en un contexto de polarizaci\u00f3n tras un enigm\u00e1tico \u2018teaser\u2019\u00a0 en una lona en el centro de Madrid sin firma con la pregunta \u00ab\u00bfAguantar\u00e1 S\u00e1nchez?<\/strong><\/p>\n<p data-start=\"235\" data-end=\"588\">La acci\u00f3n no pretende generar debate, sino recordar que hasta las preguntas m\u00e1s inc\u00f3modas merecen respuestas rigurosas. La lona es el punto de partida de una campa\u00f1a integral que se desplegar\u00e1 en televisi\u00f3n, exterior y entornos digitales, con <strong>Carlos Herrera, Alberto Herrera y Jorge Bustos<\/strong> como protagonistas. La iniciativa se centra en uno de los pilares del oficio:<strong> ofrecer a la audiencia informaci\u00f3n verificada y plural frente al predominio de la opini\u00f3n en muchos medios.<\/strong><\/p>\n<p data-start=\"590\" data-end=\"1001\"><strong>&#8216;M\u00e1s voces para escuchar&#8217;<\/strong> supone la evoluci\u00f3n natural de la campa\u00f1a <strong>\u201c\u00c1brete a escuchar\u201d<\/strong> (2024), que ya cuestionaba prejuicios asociados a la cadena. Ahora, <strong>Cope da un paso m\u00e1s y reivindica que solo desde la pluralidad se dota al oyente de herramientas<\/strong> para ir m\u00e1s all\u00e1 de los titulares y formarse un criterio propio.<\/p>\n<p data-start=\"1539\" data-end=\"1910\">\u201cEn un contexto de sobreinformaci\u00f3n y consumo acelerado de noticias, tenemos la responsabilidad de hacer las preguntas que importan y que otros evitan o no quieren que hagamos\u201d, explica Jacobo Men\u00e9ndez, director de Comunicaci\u00f3n Global y Marca de Cope. <strong>\u201cEl buen periodismo no teme a ninguna pregunta, porque la fortaleza est\u00e1 en buscar respuestas, no en evitar el debate\u201d.<\/strong><\/p>\n<p data-start=\"1951\" data-end=\"2423\">La campa\u00f1a llega en un momento de fortaleza para la emisora, que seg\u00fan la segunda ola del Estudio General de Medios (EGM) ha logrado <strong data-start=\"2084\" data-end=\"2129\">el mejor dato de audiencia de su historia<\/strong>. <strong>Cope lidera el crecimiento de la radio y su gran referente, &#8216;Herrera en Cope&#8217;, suma 273.000 oyentes m\u00e1s<\/strong> (+11%). Con un total de 2.763.000 seguidores diarios, Carlos Herrera consolida su liderazgo en el <em data-start=\"2333\" data-end=\"2345\">prime time<\/em> radiof\u00f3nico y se reafirma como la voz m\u00e1s influyente de la radio en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La lona es el punto de partida de una campa\u00f1a integral que se desplegar\u00e1 en televisi\u00f3n, exterior y entornos digitales<\/p>\n","protected":false},"author":10966,"featured_media":227020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341],"class_list":["post-227015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;M\u00e1s voces para 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