{"id":226949,"date":"2025-09-25T13:19:27","date_gmt":"2025-09-25T11:19:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=226949"},"modified":"2025-09-25T13:19:27","modified_gmt":"2025-09-25T11:19:27","slug":"porcelanosa-campana-ctv-eeuu","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=226949","title":{"rendered":"Porcelanosa impulsa su notoriedad en EE.UU. con una campa\u00f1a CTV junto a Initiative y Seedtag"},"content":{"rendered":"<p>La acci\u00f3n, centrada en los estados de <strong>Nueva York y Florida<\/strong>, mercados clave y altamente competitivos, <em>logr\u00f3 un video view through rate (VTR) del 98,21%, lo que refleja que casi la totalidad de las audiencias impactadas visualizaron los anuncios hasta el final<\/em>.<\/p>\n<p>Seedtag aplic\u00f3 su <strong>tecnolog\u00eda de inteligencia artificial Liz, basada en neurociencia, para identificar los contextos m\u00e1s adecuados y conectar a Porcelanosa con audiencias afines a los universos <em>lifestyle<\/em> y lujo<\/strong>. \u201cEsta campa\u00f1a demuestra c\u00f3mo nuestras soluciones pueden ir m\u00e1s all\u00e1 de la segmentaci\u00f3n convencional, ofreciendo un enfoque m\u00e1s matizado para interactuar con la audiencia y conectar con ella en los momentos que realmente importan\u201d, explica <strong>Adri\u00e1n Vecino, <em>senior sales manager<\/em> de Seedtag<\/strong>.<\/p>\n<p>La estrategia se apoy\u00f3 en acuerdos con plataformas premium de televisi\u00f3n conectada en EE.UU., lo que permiti\u00f3 ubicar los anuncios en emplazamientos de calidad. \u201cEsta campa\u00f1a de CTV con Seedtag demuestra c\u00f3mo, a trav\u00e9s de la innovaci\u00f3n tecnol\u00f3gica y una estrategia coherente y sostenida, podemos seguir construyendo marca de forma s\u00f3lida y diferencial\u201d, se\u00f1ala <strong>Vicente Ros, <em>managing director<\/em> de Initiative (IPG Mediabrands)<\/strong>.<\/p>\n<p>Por su parte, <strong>Borja Fern\u00e1ndez, <em>country manager<\/em> de Seedtag Espa\u00f1a<\/strong>,\u00a0 destaca el reto de trabajar en \u201cdos mercados tan claves y exigentes\u201d como Nueva York y Florida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porcelanosa ha reforzado su presencia en Estados Unidos con una campa\u00f1a de publicidad en Televisi\u00f3n Conectada (CTV), desarrollada junto a Initiative Espa\u00f1a, agencia de medios de IPG Mediabrands, y Seedtag, especialista en publicidad neuro-contextual.<\/p>\n","protected":false},"author":14,"featured_media":226950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-226949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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