{"id":226915,"date":"2025-09-25T10:24:30","date_gmt":"2025-09-25T08:24:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=226915"},"modified":"2025-09-25T10:24:30","modified_gmt":"2025-09-25T08:24:30","slug":"nelly-entra-segmento-retoca-raices","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=226915","title":{"rendered":"Nelly entra en el segmento de los retoca ra\u00edces"},"content":{"rendered":"<p data-start=\"349\" data-end=\"640\"><strong>La marca de productos capilares Nelly, propiedad de la fabricante valenciana Laboratorios Belloch, presenta su primera l\u00ednea de retoca ra\u00edces, un nuevo segmento al que accede con el objetivo de responder a las necesidades de mantenimiento del color entre visitas al sal\u00f3n.<\/strong><\/p>\n<p data-start=\"642\" data-end=\"914\">Los productos se comercializan en <strong data-start=\"676\" data-end=\"693\">formato spray<\/strong> y, seg\u00fan la compa\u00f1\u00eda, permiten cubrir la ra\u00edz \u201cen cuesti\u00f3n de segundos\u201d. Est\u00e1n disponibles en cinco tonos \u2014negro, casta\u00f1o oscuro, casta\u00f1o, rubio y rubio claro\u2014 y cuentan con envases de <strong data-start=\"879\" data-end=\"911\">75 ml totalmente reciclables<\/strong>. La f\u00f3rmula, de car\u00e1cter <strong data-start=\"940\" data-end=\"955\">100% vegano<\/strong>, ha sido dise\u00f1ada para ofrecer una textura ligera que no apelmaza ni reseca el cabello y cuya cobertura desaparece con el primer lavado.<\/p>\n<p data-start=\"1096\" data-end=\"1519\">Hasta ahora, <strong>Nelly ha estado principalmente vinculada al segmento de la fijaci\u00f3n capilar<\/strong>, aunque tambi\u00e9n opera en otras categor\u00edas de higiene y cuidado corporal. Con sede en <strong data-start=\"1270\" data-end=\"1292\">Paterna (Valencia)<\/strong>, Laboratorios Belloch compagina la fabricaci\u00f3n de sus marcas propias \u2014entre ellas<strong> \u2018Yunsey\u2019, \u2018Nelly Professional\u2019, \u2018Nelly\u2019, \u2018Laiseven\u2019 y \u2018Fresh Feel\u2019<\/strong>\u2014 con el suministro de marcas de distribuci\u00f3n y la producci\u00f3n para terceros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los productos se comercializan en formato spray y, seg\u00fan la compa\u00f1\u00eda, permiten cubrir la ra\u00edz \u201cen cuesti\u00f3n de segundos\u201d.<\/p>\n","protected":false},"author":10966,"featured_media":226917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-226915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nelly entra en el segmento de los retoca ra\u00edces<\/title>\n<meta name=\"description\" content=\"Los productos se comercializan en formato spray y, seg\u00fan la compa\u00f1\u00eda, permiten cubrir la ra\u00edz \u201cen cuesti\u00f3n de segundos\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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